A curated selection of accessible, practical courses designed to help marketing professionals leverage AI for content creation, strategy, and efficiency without requiring a technical or coding background.
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A free, beginner-friendly course that covers the basics of artificial intelligence in marketing. It focuses on practical applications like content ideation and email optimization, making it ideal for marketers new to AI tools.
This specialized course teaches non-technical users how to harness ChatGPT for SEO, copywriting, and social media planning. It emphasizes prompt crafting techniques to generate high-quality marketing assets efficiently.
Focuses on the foundational skills of prompt engineering for business professionals. The course breaks down complex AI concepts into simple, actionable steps for creating precise and effective prompts for marketing tasks.
A comprehensive video course tailored for digital marketers looking to master AI tools. It covers various platforms including ChatGPT and DALL-E, with modules on writing prompts for ad copy, blog posts, and email campaigns.
Google’s free introductory module provides a gentle on-ramp to understanding AI in a business context. It helps marketers grasp how generative AI works and its ethical implications without getting bogged down in technical details.
While slightly more advanced, this course is valuable for marketers seeking deep insights into generative models. It includes specific modules on applying these models to content creation and customer engagement strategies.
A free certificate course that simplifies prompt engineering for business applications. It focuses on real-world scenarios such as customer service automation and marketing content generation using standard AI tools.
Teaches marketers how to integrate AI into their content workflows effectively. It covers using AI for topic research, drafting, and optimization, ensuring content remains authentic while leveraging technology for scale.
Offers university-level insights into generative AI applications in marketing. The course explores how to use AI for brand storytelling, data analysis, and personalized customer experiences without needing a technical degree.
A practical guide to using ChatGPT specifically for marketing deliverables. It includes templates and exercises for writing ads, creating social media calendars, and generating lead magnets using precise prompt structures.
Focuses on strategic planning rather than just tool usage. Learners understand how to identify opportunities for AI integration in marketing funnels, from awareness to conversion, ensuring a holistic approach.
A concise course for professionals who need to quickly upskill in AI prompting. It provides clear frameworks for structuring prompts to get consistent and accurate outputs for marketing reports and presentations.
Although technical in origin, this module is accessible to marketers curious about the backend of AI tools. It helps demystify how large language models work, enabling better questioning and expectation management with AI.
Covers the intersection of AI and marketing automation platforms. It teaches how to set up AI-driven workflows for email sequences and social media posting, saving time for non-technical marketing teams.
Integrates AI capabilities into the inbound marketing methodology. It shows how to use AI for creating buyer personas, drafting blog outlines, and optimizing landing pages to improve conversion rates.
Explores practical applications of generative AI across different industries, with a strong section on marketing. It provides case studies and hands-on labs for creating marketing content using leading AI models.
A broad overview of AI in business, with specific relevance to marketing leaders. It helps professionals understand which AI tools are mature enough for immediate adoption and how to manage AI projects effectively.
A free course that connects AI concepts directly to digital marketing tactics. It covers using AI for SEO, PPC, and social media analytics, making it a great starting point for budget-conscious marketers.
Specifically designed for content marketers who want to improve their copywriting with AI. It teaches advanced prompting techniques to overcome writer’s block and generate persuasive sales copy efficiently.
An official resource from Google detailing how AI integrates with its marketing platforms. It helps marketers understand native AI features in Display & Video 360 and Campaign Manager for automated optimization.