A collection of emerging artists and industry professionals who are actively leveraging their platforms to promote, fund, and collaborate with Black-owned small businesses. This list highlights the intersection of music, culture, and economic empowerment.
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The R&B singer launched a program aimed at supporting Black-owned businesses and startups through mentorship and financial grants. His efforts focus on providing resources to entrepreneurs within the Atlanta community and beyond.
The pop singer frequently collaborates with Black-owned design studios and print-on-demand services for her limited-edition tour merchandise. These partnerships ensure that profits flow directly to Black creatives and small business owners.
While larger in scale, Monáe's initiatives frequently spotlight emerging Black-owned brands in fashion and beauty. Her public endorsements and integrations in music videos provide massive visibility to small enterprises rooted in Black culture.
The Grammy-winning artist often highlights Black-owned beauty brands during her campaigns and social media shoutouts. She has partnered with various small businesses to create inclusive product lines that celebrate body positivity and racial diversity.
Through her label and personal brand, SZA has been known to feature and promote Black-owned fashion labels and skincare products. Her influence helps drive traffic and sales to emerging businesses within the R&B community.
The Canadian R&B singer often sources his concert apparel and accessories from Black-owned manufacturers and designers. By prioritizing these vendors, he helps sustain small businesses that align with his artistic aesthetic and values.
Summer Walker has engaged in strategic partnerships with Black-owned beverage and lifestyle companies for promotional campaigns. These collaborations aim to introduce her fanbase to new products while supporting Black entrepreneurship.
The Grammy-nominated singer has participated in initiatives providing direct financial support to small businesses in his hometown. His contributions often target retail and food establishments owned by members of the Black community.
Jhené Aiko frequently promotes Black-owned wellness and self-care products through her social media channels. Her endorsements help drive consumer interest in small businesses that focus on holistic health and natural ingredients.
While a global superstar, The Weeknd has utilized platforms that connect with independent Black-owned design agencies for exclusive merch drops. This approach supports creative entrepreneurship while maintaining a high standard of artistic integrity.
The singer-songwriter frequently uses her social media presence to highlight and advocate for Black-owned small businesses. Her calls to action often direct fans to shop at specific retailers that support racial equity and economic justice.
Doja Cat has partnered with various designers and brands, often prioritizing those led by minority entrepreneurs. Her creative collaborations help bring attention to emerging fashion labels and small businesses within the entertainment industry.
Lil Nas X has pioneered digital marketing tactics that sometimes include promoting independent creators and small businesses. His innovative approach encourages fans to support diverse entrepreneurs through viral challenges and online campaigns.
Saweetie's beauty brand often sources products and services from Black-owned suppliers and manufacturers. By integrating these partners into her business model, she supports the growth of small enterprises in the beauty sector.
The R&B artist frequently promotes Black-owned food and beverage companies through her music videos and social media. Her support helps drive consumer awareness and sales for small businesses that celebrate Black culinary traditions.
Jhené Aiko's tour merchandise often features collaborations with Black-owned graphic design and printing services. This ensures that a portion of tour revenue supports small creative businesses that align with her artistic vision.
During the 'Ctrl' era, SZA aligned with brands that supported Black women entrepreneurs and small business owners. These partnerships highlighted the importance of economic empowerment within the R&B and pop music communities.
Daniel Caesar has been observed sourcing his concert merchandise from Black-owned production houses and design firms. By choosing these partners, he contributes to the financial stability of small businesses in the creative arts.
Giveon's tour operations have included partnerships with Black-owned vendors for logistics and merchandise. These collaborations help sustain small businesses while providing fans with high-quality, culturally relevant concert experiences.
Bryson Tiller's business initiatives include providing grants and mentorship to Black entrepreneurs in the music and retail sectors. His programs aim to foster long-term economic growth and stability within the Black community.