A curated collection of official Google skill centers and practice exam materials designed to help small business owners master digital advertising without cost. These resources focus on practical application, ensuring users can manage campaigns efficiently and maximize return on investment.
Get targeted exposure with custom position pinning and highlighted placement.
The official learning platform from Google offering free, self-paced courses and assessments for all Google Ads products. It is the primary source for earning recognized certifications and includes detailed guides on campaign setup and optimization strategies.
A specific course within Skillshop focused on creating and optimizing search campaigns. It covers keyword selection, ad creation, and bid strategies, providing a practice exam to validate knowledge in one of the most popular advertising formats.
This module teaches how to build effective display campaigns that reach potential customers across millions of websites and apps. It includes practice exams to test understanding of visual advertising, audience targeting, and performance measurement techniques.
Designed to help small businesses leverage video marketing on YouTube and the Google Display Network. The course covers video ad formats, targeting options, and best practices for engagement, followed by a certification exam to confirm competency.
Essential for e-commerce businesses, this course explains how to set up product listings and shopping campaigns. It provides practical knowledge on feeding products to Google and optimizing for sales, with a final exam to certify understanding of the platform.
This resource focuses on promoting mobile applications through install and in-app action campaigns. It details targeting strategies for app developers and marketers, including practice tests to ensure mastery of mobile-specific advertising metrics and features.
A critical course for small business owners who need to track success beyond clicks. It covers conversion tracking, attribution models, and integrating Google Analytics, ensuring advertisers can accurately measure the ROI of their spending.
An introductory pathway that provides a comprehensive overview of how Google Ads works. Ideal for beginners, it breaks down key concepts like auctions, quality score, and account structure, preparing learners for more specialized certifications.
The official documentation library offering step-by-step guides, tutorials, and troubleshooting tips. While not a formal certification, it serves as an essential reference tool for understanding specific features and staying updated on policy changes.
Offers a broad range of free digital marketing courses, including a dedicated section on online advertising. It provides foundational knowledge that complements Google Ads certifications, helping small business owners understand the wider marketing landscape.
Focused on the video aspect of Google's ecosystem, this course helps creators and advertisers understand video performance metrics. It is useful for small businesses running video ads, providing insights into audience retention and engagement.
For businesses looking to scale, this course covers advanced tools like Campaign Manager and Display & Video 360. It provides high-level strategic insights and practice exams for complex programmatic advertising and audience management.
A free desktop tool for managing Google Ads campaigns offline. While not a certification, learning this tool is part of efficient campaign management training, allowing for bulk edits and better organization of large accounts.
Various third-party platforms offer free practice questions that mimic the format of the official Skillshop exams. These resources help small business owners identify knowledge gaps and build confidence before attempting the formal certification assessments.
A dedicated hub for small business resources, including articles, webinars, and best practices for using Google Ads. It contextualizes technical skills within broader small business growth strategies, offering practical advice for local marketing.
An interactive learning experience that combines video tutorials with hands-on exercises. It often includes exclusive insights from Google product experts and serves as a bridge between basic courses and professional-level certifications.
A newer course focusing on Google's AI-driven campaign type that automates ad placement across all channels. It is essential for modern advertisers who want to leverage machine learning for cross-channel performance and simplified campaign management.
Specific to service-based businesses, this course teaches how to generate leads through verified service providers. It covers the unique trust and safety requirements of Local Services Ads and how to manage reviews and bookings effectively.
Understanding advertising policies is crucial for avoiding account suspensions. This section of Skillshop offers training on compliance, ensuring that small business owners create ads that adhere to Google's standards for various industries.
A specialized module on using Google's Keyword Planner for market research. It teaches how to identify high-intent search terms and estimate traffic potential, a foundational skill for building effective search and shopping campaigns.
Focuses on connecting Google Ads with Google Analytics 4 for deeper data insights. This training helps small business owners understand user behavior after the click, enabling more informed decisions about budget allocation and creative adjustments.