A curated list of iconic red carpet looks from the Emmy Awards that had an immediate and measurable impact on consumer shopping behavior. These entries highlight specific gowns and styles that sparked viral trends and led to sold-out items across major retail platforms.
Get targeted exposure with custom position pinning and highlighted placement.
Zendaya wore a striking metallic lavender Balmain gown to the 2022 Emmys, which caused immediate inventory issues for similar hued dresses. The look reinforced her status as a fashion authority and drove searches for metallic evening wear.
Brosnahan's blush pink tulle Dior gown went viral for its fairy-tale aesthetic, leading to a surge in interest for pastel tulle dresses. Shoppers flocked to find similar silhouettes in soft hues for formal events and weddings.
Snook's gold and nude Schiaparelli gown featuring an illusion neckline created a massive online buzz. The unique design inspired a trend in sculptural, avant-garde bridal and evening wear with similar sheer and gold accents.
Corrin's sparkling, asymmetrical Tom Ford gown redefined gender-fluid red carpet fashion. The dress drove sales for asymmetrical sequined tops and high-shine evening wear, popularizing bold, unisex style choices.
Ortega's dark, gothic-inspired Valentino gown with intricate embroidery captured the zeitgeist of alternative fashion. The look led to increased demand for dark floral prints and Victorian-inspired details in formal wear.
Edebiri's structured black Alaïa gown with a dramatic neckline showcased sculptural elegance. The fit-and-flare silhouette with sharp tailoring sparked searches for modern, architectural evening dresses with a vintage flair.
Collins's white, pearl-embellished Dior gown highlighted the trend of maximalist pearl detailing. Shoppers sought out similar embellished gowns, driving sales for accessories and dresses featuring heavy pearl and beadwork.
Plaza's playful, short Miu Miu gown with a bow detail brought a youthful energy to the red carpet. The look increased interest in short, playful evening dresses with bows and pastel colors for non-traditional formal events.
Waller-Bridge's gold Schiaparelli gown with a corseted bodice celebrated body positivity and bold glamour. The dress inspired a rise in demand for gold corset tops and metallic bodysuits worn under blazers or skirts.
Comer's black, minimalist Balenciaga gown with a high slit emphasized sleek sophistication. The simple yet powerful silhouette drove searches for classic black dresses with strategic cutouts and minimalist designs.
Oh's silver Chanel gown with intricate beading captured the elegance of classic Hollywood. The shimmering silver theme led to a spike in interest for metallic and sequined dresses for holiday and formal parties.
Russell's dramatic, high-neck Alexander McQueen gown showcased the brand's signature theatricality. The look inspired searches for high-neck, long-sleeve gowns with structured shoulders and dramatic silhouettes.
Patinkin's vintage-inspired red gown with a modern cut blended old Hollywood glamour with contemporary style. The look sparked interest in red velvet and satin gowns with retro-inspired silhouettes and embellishments.
Anderson's bold, patterned Gucci gown broke the mold of traditional solid-colored evening wear. The vibrant print drove sales for statement-making printed dresses and bold accessories to complement eye-catching outfits.
Rae's sleek, monochromatic Prada gown emphasized clean lines and modern minimalism. The look led to increased demand for monochrome suits and dresses that balance professional elegance with red-carpet glamour.
Chlumsky's vibrant, ruffled Oscar de la Renta gown brought a touch of romanticism to the Emmys. The ruffled detailing inspired searches for textural, layered gowns with a soft, feminine aesthetic for formal occasions.
Edebiri's simple yet striking black gown highlighted the power of understated elegance. The minimalist approach drove interest in well-tailored, classic black dresses that focus on cut and fabric rather than embellishment.
Reyes's vintage-inspired dress with a modern twist celebrated timeless beauty. The look sparked a trend in vintage-style silhouettes with contemporary fabrics, appealing to shoppers looking for unique, retro-chic formal wear.
Walden's bold, colorful print dress added a splash of joy to the red carpet. The vibrant pattern drove searches for colorful, patterned evening wear that stands out in a sea of traditional black and white.
Weil's emerald green gown highlighted the color's regal and sophisticated appeal. The specific shade of green drove sales for similar emerald-hued dresses, popularizing rich jewel tones for formal events and evening wear.