An analysis of the highest-earning women's basketball players, combining official league salaries with the substantial revenue generated from Name, Image, and Likeness (NIL) deals, reflecting the growing financial landscape of the sport.
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As the face of the Las Vegas Aces and multiple MVP awards, Wilson commands top-tier salary and lucrative partnerships with major brands like Nike and State Farm, placing her at the financial pinnacle of the league.
The 2024 Rookie of the Year has shattered revenue records through unprecedented NIL valuation, securing major deals with Nike, Gatorade, and Buick that significantly exceed her base league salary.
A two-time champion and MVP, Stewart leverages her on-court success into strong endorsement deals with Under Armour and Microsoft, maintaining a high earning status beyond her substantial WNBA contract.
Known for her consistent performance with the Connecticut Sun, Jones has secured notable NIL agreements with partners such as Capital One and various local Connecticut businesses, boosting her overall income.
A prolific scorer and Olympic gold medalist, Plum holds one of the league's largest contracts and has attracted endorsements from Visa and other global brands, highlighting her marketability off the court.
The New York Liberty star combines a high salary with significant NIL revenue from partnerships with JBL and other tech and lifestyle brands, making her one of the most commercially viable players.
As a rising star and key contributor for the Seattle Storm, Stevens has begun to accumulate substantial NIL value through local partnerships and growing national brand interest following her college success.
The Detroit Pistons standout is known for her all-around dominance and has secured endorsements that complement her solid WNBA salary, with a focus on community-focused and athletic wear brands.
Despite intermittent playing time due to injuries, Delle Donne remains a top earner due to her previous record-breaking contracts and long-term partnerships with brands like Reebok and UnitedHealth Group.
A key scorer for the Chicago Sky, Brown leverages her college fame and professional success into various NIL opportunities, including apparel and regional sponsorships that add to her financial portfolio.
While newer to the league, players like McNair are part of a new generation benefiting from the NIL boom, securing deals that reflect the increasing commercial value of individual player brands in the WNBA.
Representing the broader class of athletes who benefit from the league's growing visibility, Williams and her peers are seeing increased sponsorship interest from major consumer goods companies seeking female sports ambassadors.
As a highly touted 2024 rookie, Reese has immediately capitalized on her popularity with major NIL deals from brands like Gatorade and Nike, significantly outpacing her base salary in total earnings.
Another 2024 sensation, Watkins has secured substantial upfront NIL commitments from major sponsors including Nike and McDonald's, marking her as one of the highest-valued rookie assets in league history.
With a strong college pedigree and solid professional tenure, Samuelson has built a respectable NIL portfolio through partnerships with athletic wear companies and financial services firms targeting young athletes.
A veteran leader, Laney-Hamilton combines a reliable salary with steady endorsement income from brands that value her longevity and community engagement, such as local healthcare and education initiatives.
The Las Vegas Guards star enjoys high earnings from both her team contract and high-profile NIL deals with companies like Apple Music and various lifestyle brands, reflecting her star power.
An international star, Zandalasini leverages her global appeal to secure endorsements from European brands and international sports organizations, adding a unique dimension to her earnings profile.
Note: This entry is excluded as Hamidou Diallo is a male NBA player. The WNBA does not include male players. This placeholder is removed to maintain accuracy, reducing the count but preserving strict relevance.
Diggins-Smith remains a top earner through a combination of her WNBA contract and long-standing partnerships with Nike and other major consumer brands, capitalizing on her decades-long career impact.