Amplitude is a leading product analytics platform that relies heavily on cookies for user identification. As privacy regulations tighten, many organizations seek cookieless, first‑party tracking solutions that can still deliver deep behavioral insights. Below is a curated list of 20 alternatives that focus on cookieless tracking, server‑side event collection, and privacy‑by‑design analytics.
Get targeted exposure with custom position pinning and highlighted placement.
Event‑driven analytics with first‑party data collection, server‑side APIs, and identity stitching that works without third‑party cookies.
Automatic capture of every user interaction and a cookieless SDK that lets you retroactively define events.
Open‑source product analytics platform you can self‑host, using first‑party cookies or server‑side ingestion for privacy‑friendly tracking.
Highly customizable event pipeline that emphasizes first‑party data collection via server‑side trackers and browser SDKs without third‑party cookies.
Open‑source CDP that routes raw event data to your warehouse using server‑side APIs, eliminating reliance on cookies.
Privacy‑focused analytics suite that can be self‑hosted; uses first‑party cookies or can be configured for cookie‑less tracking via log file analysis.
Enterprise‑grade analytics with strict GDPR compliance, offering server‑side event collection and optional cookieless mode.
Comprehensive CX platform with Identity Graph that can stitch users across devices using first‑party identifiers, no third‑party cookies required.
Google’s next‑gen analytics that relies on first‑party data and machine‑learning models, designed for a cookieless web.
Customer data platform that collects events server‑side and forwards them to downstream tools, removing the need for client‑side cookies.
CDP that ingests first‑party events via SDKs and server APIs, providing unified user profiles without third‑party cookies.
Mobile‑first analytics and engagement suite that uses device IDs and server‑side events for cookieless user tracking.
Product analytics focused on funnel and cohort analysis, supporting server‑side event ingestion for privacy‑first tracking.
Session replay and analytics platform that can capture events via first‑party scripts and server APIs, bypassing third‑party cookies.
Behavioral analytics tool that uses first‑party cookies and server‑side tracking to attribute actions without third‑party cookies.
Real‑time customer journey analytics with a cookieless mode that relies on email/device IDs and server‑side event collection.
Lightweight, privacy‑first web analytics that works without cookies, storing only aggregated, anonymized data.
Simple, GDPR‑compliant analytics that uses no cookies and does not collect personal data.
Open‑source product analytics for web and mobile, offering server‑side event ingestion and optional cookie‑less mode.
Mobile measurement platform that tracks installs and in‑app events via device IDs and server APIs, eliminating third‑party cookies.