Business, Startups & Finance

Top 20 Alternatives to GatherContent in Content Marketing Software

GatherContent is a collaborative editorial platform that streamlines content creation, planning, and production for marketing teams. Looking for other tools that help manage content workflows, calendars, approvals, and publishing? Below are 20 strong alternatives in the content marketing software space.

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Contentful

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Headless CMS that lets marketers and developers create, manage, and publish content across any channel with powerful APIs and flexible content modeling.

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CoSchedule

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All‑in‑one marketing calendar, editorial workflow, and social media scheduler designed to keep content teams on track and aligned.

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Airtable

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Spreadsheet‑database hybrid that can be customized as a content calendar, brief tracker, and asset library with rich views and automation.

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Notion

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Flexible workspace for notes, docs, databases, and kanban boards—popular for building collaborative content pipelines and brief repositories.

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Monday.com

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Work OS with visual timelines, content calendars, and automations that help marketing teams track production stages and approvals.

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ClickUp

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Project management platform with built‑in docs, custom statuses, and content‑specific templates for end‑to‑end editorial workflows.

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Wrike

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Enterprise‑grade work management tool offering content request forms, review cycles, and real‑time collaboration for large marketing teams.

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Asana

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Task‑centric platform with timeline view, custom fields, and approval workflows that can be tailored for content production pipelines.

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Trello

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Kanban board system that can be extended with Power‑Ups (e.g., Calendar, Butler automation) to manage editorial calendars and asset hand‑offs.

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Contentstack

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Headless CMS focused on enterprise content operations, offering versioning, workflow automation, and multi‑channel publishing.

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Storyblok

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Visual headless CMS with a component‑based editor, enabling marketers to create and preview content without developer involvement.

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HubSpot CMS Hub

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Integrated CMS within HubSpot’s marketing suite, providing SEO tools, drag‑and‑drop editing, and built‑in analytics for content teams.

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WordPress (with plugins like Edit Flow & PublishPress)

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Open‑source CMS that can be turned into a full‑featured editorial workflow platform using plugins for calendars, status tracking, and notifications.

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Contently

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Content marketing platform that pairs freelance creators with brands, offering workflow tools, content hubs, and performance analytics.

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Kapost

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Enterprise content operations platform that centralizes planning, creation, approval, and distribution with robust analytics.

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Percolate

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Marketing resource management (MRM) solution that includes content planning, creation, approval, and performance tracking.

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Ziflow

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Online proofing and workflow tool that streamlines content review, approvals, and version control for marketing assets.

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ProofHub

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All‑in‑one project management and collaboration suite with custom workflows, proofing, and content calendars for marketing teams.

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Smartsheet

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Spreadsheet‑style work execution platform offering content calendars, automated alerts, and Gantt charts for editorial planning.

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Canto

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Digital asset management (DAM) system with built‑in workflow features, making it easy to organize, review, and publish visual content.