Google Data Studio (now Looker Studio) offers powerful, free data visualisation for SEO reporting. Below are 20 free SEO‑focused tools that can serve as alternatives for building dashboards, tracking rankings, analysing traffic, and generating insights without a paid licence.
Get targeted exposure with custom position pinning and highlighted placement.
Official Google tool that provides search performance data, index coverage, and site‑wide SEO health metrics, exportable to CSV for custom reporting.
Comprehensive web‑analytics platform offering traffic, user behaviour, and conversion data that can be visualised via built‑in reports or exported for external dashboards.
Microsoft’s counterpart to Search Console, delivering keyword rankings, crawl data, and SEO diagnostics for Bing and Yahoo search.
Neil Patel’s keyword research and site audit tool; free plan includes limited daily keyword ideas, backlink data, and SEO audit reports.
Free suite for verified site owners offering backlink analysis, organic keyword rankings, and site health scores.
Provides a keyword explorer, link explorer (limited queries), and site audit features that can be exported for reporting.
Limited free access to domain overview, top organic keywords, and site audit data; useful for quick SEO snapshots.
Desktop suite (Rank Tracker, WebSite Auditor, SEO SpyGlass, LinkAssistant) with a free mode that allows basic rank tracking and site audits.
Crawls up to 500 URLs, delivering on‑page SEO data, broken links, and redirect chains that can be exported to Excel/Google Sheets.
Offers a 14‑day free trial with full crawling and visual SEO audit reports, ideal for one‑off deep analysis.
All‑in‑one SEO platform with limited daily keyword research, rank tracking, and site audit capabilities.
Generates visualised question‑based keyword ideas from Google’s autocomplete, downloadable as CSV for reporting.
Shows search volume, CPC, and related keywords directly in Google search results; data can be copied for dashboards.
Tracks search interest over time and by region; provides embeddable charts and CSV export for SEO trend analysis.
Tag management system that can fire SEO‑related events and push data to Google Analytics for custom reporting.
WordPress SEO plugin with built‑in analytics, schema, and Google Search Console integration, offering on‑site SEO dashboards.
Popular WordPress plugin providing readability, keyword optimisation, and basic traffic insights via Google Search Console integration.
Offers a suite of free SEO checks—page speed, mobile friendliness, meta tags—that can be exported for reporting.
Generates a one‑time free SEO audit report with actionable insights and visual scorecards.
While not a separate tool, free community connectors let you pull SEO data from sources like Search Console, Ahrefs, and Moz directly into Looker Studio dashboards.