Business, Startups & Finance

Top 20 Alternatives to ID5 in Cookieless Tracking Software

ID5 provides a privacy‑first, cookieless identity solution for advertisers and publishers. Below is a curated list of 20 alternative platforms that enable identity resolution, audience segmentation, and measurement without relying on third‑party cookies.

ID: 11343
Items: 20
Total Votes: 0
Forks: 0
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LiveRamp Safe Haven

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Privacy‑safe data onboarding and identity resolution platform that uses deterministic and probabilistic signals to create a cookieless ID.

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Unified ID 2.0 (The Trade Desk)

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Open-source, email‑hashed identity framework designed for the post‑cookie ecosystem, widely adopted by major ad tech players.

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Adobe Experience Platform Identity Service

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Enterprise‑grade identity graph that unifies first‑party data across channels, enabling cookieless targeting and measurement.

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4
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Lotame Panorama ID

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Data‑driven identity solution that leverages contextual, deterministic, and probabilistic data to build a privacy‑compliant ID.

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Zeotap ID+

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Deterministic identity graph that combines first‑party data with consent‑compliant third‑party signals for cookieless targeting.

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Criteo Identity Graph

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Privacy‑first identity solution that uses hashed email and device signals to create a persistent, cookieless user ID.

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Permutive Identity Engine

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First‑party data platform that builds a real‑time, consent‑aware identity graph for publishers and advertisers.

8
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Snowplow Identity Resolution

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Open‑source event pipeline with built‑in identity stitching capabilities for cookieless analytics.

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FingerprintJS Pro

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Device fingerprinting service that generates a unique, privacy‑compliant identifier without cookies.

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Merkle Data Platform (MDP) Identity

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Enterprise data platform offering deterministic identity resolution across web, mobile, and offline channels.

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Neustar Identity Resolution

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Hybrid deterministic‑probabilistic identity graph that supports cookieless targeting and measurement.

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Signal (formerly The Trade Desk) Unified ID

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Open, interoperable ID framework that leverages hashed email and consent signals for cross‑platform tracking.

13
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Tapad Identity Graph

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Cross‑device identity solution that matches users via deterministic identifiers and probabilistic modeling without cookies.

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The Trade Desk Identity Hub

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A suite of cookieless identity tools, including Unified ID 2.0, for programmatic buying across inventory.

15
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Sizmek Identity (Roku) ID

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Privacy‑centric ID that uses first‑party data and hashed identifiers to enable cookieless ad delivery.

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PubMatic Identity Hub

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Cookieless identity framework that combines publisher‑first data with consent‑driven signals for transparent targeting.

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Magnite Identity Solution

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Unified ID offering built on hashed email and device data, designed for the post‑cookie supply‑side ecosystem.

18
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Dataxu (Roku) Identity

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Deterministic ID service that leverages first‑party data and consented email hashes for cookieless programmatic.

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Kochava Identity Graph

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Mobile‑first identity resolution platform that stitches users across apps and web without relying on cookies.

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Airbridge ID

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Privacy‑compliant cross‑device identifier that uses hashed email, phone, and device signals for attribution.