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Top 20 Alternatives to Microsoft Azure AD B2C in Password & Identity IAM/SSO Software

Microsoft Azure AD B2C provides a cloud‑based identity and access management (IAM) platform for consumer‑facing applications. Below are 20 comparable solutions that deliver password‑based authentication, SSO, social login, MFA, and user lifecycle management.

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Auth0

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Developer‑friendly identity platform offering universal login, MFA, passwordless, and extensive extensibility via rules and hooks.

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Okta Identity Cloud

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Enterprise‑grade IAM with SSO, adaptive MFA, lifecycle management, and a large catalog of pre‑built integrations.

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OneLogin

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Unified access management suite featuring SSO, MFA, directory integration, and a robust API for custom workflows.

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Ping Identity

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Scalable identity platform delivering SSO, adaptive authentication, and API security for both B2B and B2C scenarios.

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AWS Cognito

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Amazon’s managed user‑directory service with sign‑up/sign‑in, social federation, and fine‑grained access control for AWS resources.

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Google Identity Platform

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Google Cloud’s identity solution offering OAuth, OpenID Connect, and Firebase Authentication for web and mobile apps.

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FusionAuth

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Self‑hosted or cloud IAM system with password login, social login, MFA, and a powerful REST API for developers.

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Keycloak

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Open‑source identity and access management server supporting SSO, LDAP/AD federation, social login, and fine‑grained authorization.

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JumpCloud Directory-as-a-Service

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Cloud directory that combines IAM, device management, and SSO across Windows, macOS, and Linux environments.

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Delinea (formerly Centrify) Identity Service

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Privileged access and identity platform delivering SSO, MFA, and zero‑trust security for cloud and on‑prem apps.

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IBM Security Verify (formerly IBM Cloud Identity)

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Enterprise IAM suite with SSO, adaptive MFA, identity governance, and AI‑driven risk analytics.

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Oracle Identity Cloud Service

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Cloud‑native IAM offering SSO, MFA, user provisioning, and integration with Oracle and third‑party applications.

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CyberArk Identity

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Identity security platform focusing on passwordless authentication, risk‑based MFA, and privileged access management.

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SecureAuth IdP

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Identity provider with adaptive authentication, SSO, and a strong focus on fraud detection and risk‑based policies.

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Bitium (now part of Google Cloud Identity)

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Cloud SSO and identity management solution that simplifies access to SaaS apps with SAML, OAuth, and password sync.

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MiniOrange

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Identity and access management platform offering SSO, MFA, passwordless login, and social login connectors.

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WSO2 Identity Server

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Open‑source IAM server supporting SSO, OAuth2/OpenID Connect, adaptive authentication, and fine‑grained access control.

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Duende IdentityServer

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Modern .NET Core implementation of OpenID Connect and OAuth 2.0, ideal for developers needing a customizable auth server.

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Authress

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Developer‑first IAM service providing token‑based authentication, role‑based access control, and easy API integration.

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LoginRadius

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Customer identity and access management (CIAM) platform with password‑based login, social login, MFA, and analytics.