SAP Customer Data Cloud (formerly Gigya) provides identity management, consent, and profile unification. Below is a curated list of 20 alternative CDP solutions that offer similar capabilities for unified customer profiles, data activation, and privacy compliance.
Get targeted exposure with custom position pinning and highlighted placement.
Developer‑first CDP that collects, cleans, and routes customer data to hundreds of tools, with robust identity stitching and real‑time APIs.
Enterprise CDP focused on data governance and omnichannel activation, offering SDKs for mobile, web, and server‑side data collection.
Comprehensive CDP that unifies data into a real‑time customer profile, powered by Adobe Sensei AI for insights and activation across Adobe Marketing Cloud.
Native Salesforce CDP that creates unified profiles, enables AI‑driven personalization, and integrates tightly with Sales Cloud, Service Cloud, and Marketing Cloud.
Oracle’s CDP that consolidates first‑party data, applies AI/ML for segmentation, and activates insights across Oracle Marketing Cloud and third‑party tools.
AI‑driven CDP that ingests disparate data sources, resolves identities, and provides a single customer view for retail and consumer brands.
CDP focused on real‑time profile unification and activation, enabling marketers to personalize web experiences without heavy IT involvement.
Behavior‑based CDP that builds unified profiles, offers predictive segmentation, and integrates with major marketing automation platforms.
Enterprise CDP that captures event‑level data, resolves identities, and powers real‑time audience activation across the MarTech stack.
Scalable CDP built on a cloud data lake architecture, providing unified customer profiles, advanced analytics, and activation via APIs.
Enterprise CDP that enables marketers to create, analyze, and activate unified customer segments across multiple channels.
CDP that combines data ingestion, identity resolution, and campaign orchestration for B2C marketers.
Open‑source CDP that offers event streaming, identity stitching, and data routing to warehouses and downstream tools.
CDP & marketing automation platform that unifies data for B2C brands, enabling personalized journeys and analytics.
CDP that merges data collection, segmentation, and real‑time personalization for e‑commerce and retail experiences.
Customer engagement platform with CDP capabilities, focusing on real‑time personalization across mobile, web, and email.
Behavior‑driven messaging platform that includes CDP features for profile unification and automated campaign triggers.
E‑commerce focused CDP that aggregates purchase and behavioral data to power email, SMS, and on‑site personalization.
CDP that consolidates customer data for cross‑channel campaign orchestration, with strong email and loyalty program support.
Retail‑centric CDP that unifies shopper data, enables predictive segmentation, and drives personalized email and on‑site experiences.