Business, Startups & Finance

Top 20 Alternatives to Zoho CRM (Real Estate Edition) in Real Estate CRM & Property Software

Zoho CRM Real Estate Edition offers a suite of tools for lead management, transaction tracking, and marketing automation tailored to property professionals. Below are 20 comparable platforms that provide robust real‑estate‑focused CRM and property management capabilities.

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1
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HubSpot CRM

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Free‑tier CRM with contact management, pipeline visualisation, email tracking and a marketplace of real‑estate‑specific integrations.

2
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Salesforce Sales Cloud

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Enterprise‑grade CRM with customizable objects, AI‑driven insights and a large ecosystem of real‑estate add‑ons (e.g., Propertybase, Real Estate Cloud).

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Pipedrive

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Visual pipeline CRM focused on deal‑centred workflows, activity reminders and integrations with MLS and marketing tools.

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4
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Freshsales (Freshworks CRM)

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AI‑powered lead scoring, email sequencing and built‑in phone for agents, with a marketplace of real‑estate extensions.

5
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Follow Up Boss

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Real‑estate‑only CRM that centralises leads from multiple sources, automates follow‑ups and provides team performance dashboards.

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BoomTown

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All‑in‑one lead generation and CRM platform with IDX website, automated nurturing and transaction management tools.

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kvCORE

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Smart real‑estate platform offering lead generation, CRM, marketing automation and a built‑in IDX website.

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Realvolve

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Tailored CRM for agents and brokerages with workflow automation, task management and integrated marketing.

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Propertybase

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Salesforce‑based real‑estate CRM with lead management, transaction coordination and marketing automation.

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LionDesk

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CRM and communication hub for agents featuring texting, video emails, drip campaigns and transaction tracking.

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Wise Agent

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Broker‑focused CRM with lead routing, transaction management, commission tracking and integration with MLS services.

12
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Chime

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Real‑estate platform combining IDX website, CRM, lead nurturing and a built‑in transaction management suite.

13
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Market Leader

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Lead generation and CRM solution that provides IDX sites, automated follow‑up and performance analytics for teams.

14
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REthink CRM

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Cloud‑based CRM built on Salesforce, offering pipeline management, marketing automation and reporting for brokerages.

15
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Insightly

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Project‑oriented CRM with custom pipelines, email tracking and integration with real‑estate tools via Zapier.

16
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AppFolio Property Manager

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Comprehensive property‑management software with leasing, accounting, maintenance and a built‑in CRM for landlords.

17
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Buildium

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Property‑management platform offering tenant screening, rent collection, accounting and a simple CRM for leasing teams.

18
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ResMan

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Enterprise‑grade property‑management solution with leasing CRM, resident portals and robust reporting.

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TenantCloud

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Cloud‑based property management and leasing CRM for small‑to‑mid‑size landlords, featuring online applications and rent tracking.

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Real Estate CRM by Streak

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Gmail‑integrated CRM that lets agents manage pipelines, track communications and automate follow‑ups directly from inbox.