Act-On is a popular marketing automation platform that helps businesses streamline their marketing efforts, automate tasks, and drive customer engagement. While Act-On offers a range of powerful features, there are several alternatives and competitors available in 2024 that provide similar or even enhanced capabilities. In this article, we will explore the top 10 Act-On alternatives and competitors.

1. HubSpot

HubSpot is a leading marketing automation platform that offers a comprehensive suite of tools to help businesses attract, engage, and delight customers. It provides features such as lead generation, email marketing, social media management, and CRM integration. HubSpot's user-friendly interface and robust analytics make it a top choice for businesses of all sizes.

2. Marketo Engage

Marketo Engage is a powerful marketing automation solution that enables businesses to create personalized experiences and drive customer engagement. It offers features such as lead nurturing, email marketing, campaign management, and analytics. Marketo Engage provides advanced automation capabilities and integration with other business systems.

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3. Pardot

Pardot is a B2B marketing automation platform designed to help businesses generate high-quality leads and nurture them through the sales funnel. It offers features such as lead scoring, email marketing, landing page creation, and ROI reporting. Pardot's seamless integration with Salesforce CRM makes it a preferred choice for Salesforce users.

4. ActiveCampaign

ActiveCampaign is a popular marketing automation software that combines email marketing, CRM, and automation capabilities into one platform. It offers features such as email marketing, lead scoring, behavior tracking, and marketing automation workflows. ActiveCampaign's affordability and ease of use make it suitable for small to mid-sized businesses.

5. SharpSpring

SharpSpring is a robust marketing automation platform that provides businesses with the tools to drive lead generation, nurture campaigns, and track customer behavior. It offers features such as email marketing, CRM integration, social media management, and analytics. SharpSpring's focus on agency partnerships makes it a preferred choice for marketing agencies.

6. Infusionsoft

Infusionsoft, now known as Keap, is a comprehensive sales and marketing automation platform designed for small businesses. It offers features such as CRM, email marketing, e-commerce, and campaign management. Infusionsoft provides a user-friendly interface and a wide range of integrations to support small business growth.

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7. Eloqua

Eloqua, part of Oracle Marketing Cloud, is an enterprise-grade marketing automation platform that helps businesses create personalized campaigns and drive revenue growth. It offers features such as lead scoring, email marketing, campaign management, and reporting. Eloqua's advanced capabilities and integration with Oracle CRM make it well-suited for larger organizations.

8. Mailchimp

Mailchimp is a popular email marketing platform that has expanded its services to include marketing automation features. It offers features such as email marketing, audience segmentation, landing page creation, and reporting. Mailchimp's affordability and user-friendly interface make it a preferred choice for small businesses and startups.

9. GetResponse

GetResponse is an all-in-one marketing platform that includes email marketing, automation, landing page creation, and webinar hosting. It offers features such as marketing automation workflows, lead scoring, A/B testing, and analytics. GetResponse's intuitive interface and affordable pricing make it suitable for businesses of all sizes.

10. Drip

Drip is an e-commerce marketing automation platform that helps businesses drive revenue growth through personalized customer experiences. It offers features such as email marketing, segmentation, automation workflows, and customer behavior tracking. Drip's focus on e-commerce businesses and its powerful automation capabilities make it a preferred choice for online retailers.

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While Act-On is a popular marketing automation platform, there are several alternatives and competitors available in 2024 that offer similar or even enhanced features. Whether you prefer the comprehensive capabilities of HubSpot or Marketo Engage, the affordability of ActiveCampaign or Mailchimp, or the focus on e-commerce of Drip or GetResponse, there is a wide range of options to choose from. Evaluate your business's specific needs, budget, and integration requirements to determine the best alternative to Act-On that suits your marketing automation needs.