CleverTap is a popular customer engagement and retention platform that helps businesses analyze user behavior, segment their audience, and target personalized campaigns across multiple channels. It offers a wide range of features such as push notifications, email marketing, in-app messaging, and analytics. However, as with any software, there are several alternatives and competitors available in 2024 that offer similar functionalities with their unique set of features and capabilities. In this article, we will explore the ten best CleverTap alternatives and competitors in 2024.

1. Braze

Braze is a comprehensive customer engagement platform that enables businesses to create highly targeted and personalized messaging campaigns. It provides powerful automation features, real-time analytics, and multi-channel campaign management. With its advanced segmentation capabilities and user-friendly interface, Braze is a strong alternative to CleverTap.

2. Iterable

Iterable is a growth marketing platform that helps businesses build and execute cross-channel campaigns. It offers features such as email marketing, mobile push notifications, SMS messaging, and in-app messaging. Iterable also provides advanced segmentation and personalization capabilities, allowing businesses to deliver highly targeted and relevant messages to their audience. With its robust set of features and scalability, Iterable is a top competitor to CleverTap.

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3. OneSignal

OneSignal is a powerful customer engagement platform that specializes in delivering push notifications. It supports multiple platforms, including web, mobile, and desktop, and provides advanced targeting and segmentation options. OneSignal also offers A/B testing, real-time analytics, and integrations with popular marketing tools. With its focus on push notifications and comprehensive feature set, OneSignal is a top alternative to CleverTap.

4. MoEngage

MoEngage is an intelligent customer engagement platform that helps businesses personalize their user engagement across multiple channels. It offers features such as push notifications, email marketing, in-app messaging, and web push notifications. MoEngage also provides powerful analytics and automation capabilities, allowing businesses to deliver personalized experiences to their users. With its focus on personalization and comprehensive feature set, MoEngage is a strong competitor to CleverTap.

5. Airship

Airship is a customer engagement platform that enables businesses to deliver personalized messages across various channels, including push notifications, SMS, email, and in-app messaging. It offers advanced targeting and segmentation options, real-time automation, and in-depth analytics. With its comprehensive set of features and scalability, Airship is a top alternative to CleverTap.

6. Leanplum

Leanplum is a mobile engagement platform that helps businesses deliver personalized messages and experiences to their mobile app users. It offers features such as push notifications, in-app messaging, A/B testing, and analytics. Leanplum also provides advanced targeting and segmentation capabilities, allowing businesses to optimize their mobile engagement strategies. With its focus on mobile engagement and robust feature set, Leanplum is a top competitor to CleverTap.

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7. WebEngage

WebEngage is a multi-channel marketing automation platform that helps businesses engage with their users across various channels, including email, SMS, push notifications, and in-app messaging. It offers advanced segmentation and personalization options, real-time analytics, and automation workflows. With its comprehensive feature set and user-friendly interface, WebEngage is a strong alternative to CleverTap.

8. Appboy

Appboy, now part of Braze, is a mobile marketing automation platform that helps businesses drive user engagement and retention. It offers features such as push notifications, in-app messaging, email marketing, and analytics. Appboy provides advanced segmentation and personalization capabilities, allowing businesses to create highly targeted campaigns. With its focus on mobile marketing and robust set of features, Appboy is a top competitor to CleverTap.

9. Swrve

Swrve is a mobile marketing automation platform that enables businesses to deliver personalized messages and experiences to their mobile app users. It offers features such as push notifications, in-app messaging, A/B testing, and analytics. Swrve also provides advanced targeting and segmentation capabilities, allowing businesses to optimize their mobile engagement strategies. With its focus on mobile marketing and comprehensive feature set, Swrve is a strong alternative to CleverTap.

10. Localytics

Localytics is a mobile engagement platform that helps businesses understand and engage with their mobile app users. It offers features such as push notifications, in-app messaging, A/B testing, and analytics. Localytics provides advanced segmentation and personalization options, allowing businesses to deliver highly targeted and relevant messages. With its focus on mobile engagement and comprehensive feature set, Localytics is a top competitor to CleverTap.

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In conclusion, while CleverTap remains a popular choice for customer engagement and retention, there are several alternatives and competitors available in 2024 that offer similar functionalities with their unique features and capabilities. Whether you prefer the advanced segmentation and personalization options of Braze and MoEngage, the focus on push notifications of OneSignal and Airship, or the comprehensive multi-channel capabilities of Iterable and WebEngage, there is a suitable alternative to CleverTap that can meet your specific needs. Consider your business requirements, target audience, and the channels you want to engage with when choosing the best alternative for your customer engagement strategies.