DoubleClick is a popular ad serving platform that allows advertisers to manage and optimize their online advertising campaigns. However, if you're looking for alternatives to DoubleClick or want to explore other ad serving platforms with more advanced features, there are several options available in 2024. In this article, we will discuss the 10 best DoubleClick alternatives and competitors that can enhance your advertising experience.

1. Google Ad Manager

Google Ad Manager is one of the most popular ad serving platforms and a direct competitor to DoubleClick. It offers powerful tools for ad targeting, optimization, and revenue management. Google Ad Manager also provides advanced reporting and analytics features, allowing you to track the performance of your campaigns in real-time. With its vast network and robust features, Google Ad Manager is a top alternative to DoubleClick.

2. AdButler

AdButler is another popular ad serving platform that offers a wide range of features for advertisers. It allows you to create and manage ad campaigns across different channels, including display, mobile, and video. AdButler also offers advanced targeting options, real-time reporting, and integration with popular third-party ad networks. If you're looking for a versatile ad serving platform, AdButler is worth considering as an alternative to DoubleClick.

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3. Epom Ad Server

Epom Ad Server is a comprehensive ad serving platform that supports various ad formats, including display, mobile, and video ads. It offers advanced targeting options, real-time reporting, and integration with popular ad exchanges and networks. Epom Ad Server also provides a customizable user interface and flexible pricing plans, making it accessible to businesses of all sizes. With its robust features and flexibility, Epom Ad Server is a top competitor to DoubleClick.

4. OpenX

OpenX is a leading ad serving platform that provides advanced targeting and optimization tools for advertisers. It allows you to create and manage campaigns across multiple channels, including display, mobile, and video. OpenX also offers real-time reporting and analytics, allowing you to track the performance of your campaigns in real-time. With its powerful features and emphasis on transparency, OpenX is a strong alternative to DoubleClick.

5. AdGear

AdGear is a comprehensive ad serving platform that supports various ad formats, including display, mobile, and video ads. It provides advanced targeting options, real-time reporting, and integration with popular third-party ad networks. AdGear also offers features like dynamic creative optimization and cross-channel attribution, making it a powerful tool for marketers. If you're looking for a versatile and data-driven ad serving platform, AdGear is worth exploring as an alternative to DoubleClick.

6. Zedo

Zedo is an ad serving platform that focuses on high-impact ad formats, such as interstitials and overlays. It provides advanced targeting options, real-time reporting, and optimization tools for advertisers. Zedo also offers features like A/B testing and integration with popular third-party ad networks. With its emphasis on innovative ad formats and powerful features, Zedo is a viable alternative to DoubleClick.

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7. Smart AdServer

Smart AdServer is a comprehensive ad serving platform that supports various ad formats, including display, mobile, and video ads. It offers advanced targeting options, real-time reporting, and integration with popular third-party ad networks. Smart AdServer also provides tools for ad verification and brand safety, making it a reliable choice for advertisers. If you're looking for a data-driven ad serving platform with advanced security features, Smart AdServer is worth considering as an alternative to DoubleClick.

8. AppNexus

AppNexus is a leading ad serving platform that offers advanced targeting and optimization tools for advertisers. It allows you to create and manage campaigns across different channels, including display, mobile, and video. AppNexus also provides real-time reporting and analytics, allowing you to track the performance of your campaigns in real-time. With its emphasis on data-driven advertising and powerful features, AppNexus is a strong competitor to DoubleClick.

9. Revive Adserver

Revive Adserver is an open-source ad serving platform that offers a wide range of features for advertisers. It supports various ad formats, including display, mobile, and video ads. Revive Adserver also provides advanced targeting options, real-time reporting, and integration with popular third-party ad networks. With its customizable user interface and flexible pricing plans, Revive Adserver is a great choice for businesses of all sizes looking for an alternative to DoubleClick.

10. AdZis

AdZis is an AI-powered ad serving platform that automates the process of creating and optimizing ad campaigns. It allows you to create and manage campaigns across different channels, including display, mobile, and video. AdZis also provides real-time reporting and optimization tools, allowing you to improve the performance of your campaigns quickly. With its emphasis on automation and efficiency, AdZis is a unique and valuable alternative to DoubleClick.

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In conclusion, while DoubleClick is a popular ad serving platform, there are several alternatives and competitors available in 2024 that offer advanced features and cater to different advertising needs. Whether you're looking for a comprehensive ad serving platform with powerful targeting and optimization tools, a versatile platform supporting multiple ad formats, or an AI-powered solution for automation, the above-mentioned alternatives provide a range of options to suit your preferences. Consider your advertising requirements, the channels and formats you work with, and the features you value the most, and explore these 10 DoubleClick alternatives to find the one that elevates your advertising experience to the next level.