Euromonitor International is a leading market research company that provides data, analysis, and insights on various industries and markets. Its extensive database and reports help businesses make informed decisions and stay ahead of the competition. However, there are several other market research providers that offer similar services and have gained prominence in the industry. In this article, we will explore the 10 best Euromonitor alternatives and competitors available in 2024.

1. Nielsen

Nielsen is a global measurement and data analytics company that offers market research solutions across various industries. Nielsen's comprehensive data and insights help businesses understand consumer behavior, track market trends, and optimize their strategies. With its vast network and expertise, Nielsen has become a trusted choice for companies seeking market intelligence.

Advantages:

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  • Extensive data coverage across industries and geographies.
  • Innovative tools for consumer behavior analysis.
  • Customizable research solutions tailored to specific business needs.
  • Long-standing reputation and industry expertise.

Disadvantages:

  • Pricing may be higher compared to other providers.
  • Some data may be limited to specific regions or countries.

2. MarketResearch.com

MarketResearch.com is a leading aggregator of market research reports from various publishers worldwide. It offers a vast collection of reports covering diverse industries, providing businesses with comprehensive insights and analysis. MarketResearch.com simplifies the research process by offering a centralized platform for accessing a wide range of market intelligence.

Advantages:

  • Extensive collection of reports from multiple publishers.
  • Wide coverage of industries and markets.
  • Customized research options available.
  • User-friendly platform for easy access to reports.

Disadvantages:

  • Limited original research conducted by MarketResearch.com.
  • Quality and depth of reports may vary depending on the publisher.

3. Mintel

Mintel is a global market intelligence agency that provides insights into consumer trends, product innovation, and industry analysis. Its reports cover various sectors, including food and drink, beauty and personal care, and retail. Mintel's research helps businesses identify opportunities, understand consumer preferences, and develop effective strategies.

Advantages:

  • In-depth market analysis and consumer insights.
  • Timely reports on emerging trends and industry developments.
  • Focus on consumer behavior and preferences.
  • Global coverage across multiple industries.

Disadvantages:

  • Pricing may be higher compared to other providers.
  • Some reports may have limited availability in certain regions.

4. GfK

GfK is a global market research company that provides data and insights on consumer behavior, retail, technology, and media. GfK offers a wide range of research services, including consumer panels, point-of-sale tracking, and market forecasting. With its extensive expertise and innovative methodologies, GfK helps businesses understand market dynamics and make informed decisions.

Advantages:

  • Comprehensive research solutions across industries.
  • Advanced analytics and forecasting capabilities.
  • Focus on consumer insights and behavior.
  • Global presence with extensive market coverage.

Disadvantages:

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  • Pricing may be higher compared to other providers.
  • Some services may be more suitable for larger enterprises.

5. IRI

IRI is a leading provider of big data, predictive analytics, and market research solutions. It offers a comprehensive suite of services, including market measurement, shopper insights, and demand forecasting. IRI's advanced analytics and machine learning capabilities help businesses gain a competitive edge by understanding market trends and consumer preferences.

Advantages:

  • Advanced analytics and machine learning capabilities.
  • Predictive modeling and demand forecasting.
  • Shopper insights and loyalty analysis.
  • Global coverage and industry expertise.

Disadvantages:

  • Pricing may be higher compared to other providers.
  • Some services may require integration with IRI's technology platforms.

6. Kantar

Kantar is a global data analysis and market research company that offers a wide range of solutions across various industries. Its services include consumer insights, brand strategy, media planning, and market forecasting. Kantar's expertise in data analytics helps businesses gain a deeper understanding of their target markets and make data-driven decisions.

Advantages:

  • Diverse range of research and consulting services.
  • Strong focus on consumer insights.
  • Customized solutions tailored to specific business needs.
  • Global presence with extensive market coverage.

Disadvantages:

  • Pricing may vary depending on the scope of the project.
  • Access to certain data and reports may be restricted.

7. Ipsos

Ipsos is a global market research and consulting company that provides insights into consumer behavior, advertising effectiveness, and brand perception. Ipsos offers a wide range of research methodologies, including surveys, focus groups, and social media monitoring. Its data-driven solutions help businesses understand market dynamics and develop effective strategies.

Advantages:

  • Extensive research capabilities across industries.
  • Focus on consumer behavior and brand perception.
  • Innovative methodologies for data collection and analysis.
  • Global presence with a diverse client base.

Disadvantages:

  • Pricing may be higher compared to other providers.
  • Some research projects may require longer lead times.

8. TNS

TNS (now part of Kantar) is a leading market research and consulting firm that offers customized solutions to businesses worldwide. TNS specializes in brand and communication research, customer experience management, and product innovation. With its expertise in consumer insights, TNS helps businesses adapt to changing market dynamics and drive growth.

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Advantages:

  • Customized research solutions tailored to specific business needs.
  • Focus on brand and communication research.
  • Expertise in customer experience management.
  • Global coverage with a diverse client portfolio.

Disadvantages:

  • Limited availability of standalone TNS services (now part of Kantar).
  • Pricing may vary depending on the scope of the project.

9. Statista

Statista is a leading provider of market and consumer data, offering access to a vast collection of statistics, reports, and infographics. Its platform covers various industries and provides businesses with insights into market trends, consumer behavior, and competitive landscapes. Statista simplifies data analysis and visualization, making it an accessible resource for companies of all sizes.

Advantages:

  • Vast collection of statistics and reports.
  • Easy-to-use platform for data analysis and visualization.
  • Regularly updated content.
  • Accessible pricing plans for different user needs.

Disadvantages:

  • Focus on aggregated data rather than customized research.
  • Some specialized industry reports may not be available.

10. GlobalData

GlobalData is a leading provider of industry-specific market intelligence, analysis, and forecasts. It covers a wide range of sectors, including healthcare, technology, and energy. GlobalData's reports offer in-depth insights into market trends, competitive landscapes, and emerging opportunities, helping businesses make strategic decisions and drive growth.

Advantages:

  • Industry-specific market intelligence and analysis.
  • Focus on emerging trends and opportunities.
  • Comprehensive coverage across multiple sectors.
  • Global presence with extensive research capabilities.

Disadvantages:

  • Pricing may be higher compared to other providers.
  • Some reports may have limited availability in certain regions.

In conclusion, while Euromonitor International is a renowned market research provider, there are several other alternatives and competitors available in 2024. Each of these providers offers unique strengths and specialties, catering to different business needs. When choosing the best Euromonitor alternative, businesses should consider factors such as industry expertise, research methodologies, global coverage, and pricing. By leveraging the insights provided by these market research providers, businesses can gain a competitive advantage and make well-informed decisions in an ever-evolving marketplace.