Heatmaps are a valuable tool for businesses to understand how users interact with their website. With heatmaps, businesses can analyze user behavior and optimize their website for better engagement and higher conversions. Freshmarketer is a popular heatmap tool that provides a range of features, including click maps, scroll maps, and heatmaps. However, there are several alternatives and competitors in the market that offer similar or even more advanced capabilities. In this article, we will explore the ten best Freshmarketer heatmap alternatives and competitors in 2024.

1. Crazy Egg

Crazy Egg is a popular heatmap tool that provides a range of features, including click maps, scroll maps, and heatmaps. The tool also offers A/B testing and user recordings, allowing businesses to further analyze user behavior. With its comprehensive capabilities and integration with other marketing tools, Crazy Egg is a top alternative to Freshmarketer.

2. Hotjar

Hotjar is an all-in-one analytics and feedback tool that provides a range of features, including heatmaps, conversion funnels, and form analytics. The tool also offers user feedback and surveys, allowing businesses to gain deeper insights into user behavior. With its extensive capabilities and comprehensive approach to analytics, Hotjar is a noteworthy alternative to Freshmarketer.

Reading more:

3. Mouseflow

Mouseflow is a heatmap tool that provides a range of features, including click maps, scroll maps, and heatmaps. The tool also offers session replay and form analytics, allowing businesses to gain deeper insights into user behavior. With its comprehensive capabilities and integrations with other marketing tools, Mouseflow is a strong competitor to Freshmarketer.

4. Lucky Orange

Lucky Orange is a heatmap tool that provides a range of features, including click maps, scroll maps, and heatmaps. The tool also offers user recordings and form analytics, allowing businesses to gain deeper insights into user behavior. With its extensive capabilities and easy-to-use interface, Lucky Orange is a compelling alternative to Freshmarketer.

5. Inspectlet

Inspectlet is a heatmap tool that provides a range of features, including click maps, scroll maps, and heatmaps. The tool also offers session replay and form analytics, allowing businesses to gain deeper insights into user behavior. With its extensive capabilities and integrations with other marketing tools, Inspectlet is a noteworthy competitor to Freshmarketer.

6. ClickTale

ClickTale is a heatmap tool that provides a range of features, including click maps, scroll maps, and heatmaps. The tool also offers session replay and form analytics, allowing businesses to gain deeper insights into user behavior. With its comprehensive capabilities and integrations with other marketing tools, ClickTale is a strong alternative to Freshmarketer.

Reading more:

7. VWO Heatmaps

VWO Heatmaps is a heatmap tool provided by VWO, a popular A/B testing tool. The tool provides a range of heatmap features, including click maps, scroll maps, and heatmaps. VWO Heatmaps also offers A/B testing and user recordings, allowing businesses to optimize their website for higher conversions. With its comprehensive capabilities and integration with other VWO tools, VWO Heatmaps is a compelling alternative to Freshmarketer.

8. SessionCam

SessionCam is a heatmap tool that provides a range of features, including click maps, scroll maps, and heatmaps. The tool also offers session replay and form analytics, allowing businesses to gain deeper insights into user behavior. With its comprehensive capabilities and integrations with other marketing tools, SessionCam is a noteworthy competitor to Freshmarketer.

9. Zoho PageSense

Zoho PageSense is a heatmap tool provided by Zoho, a popular suite of business tools. The tool provides a range of heatmap features, including click maps, scroll maps, and heatmaps. Zoho PageSense also offers A/B testing and funnel analysis, allowing businesses to optimize their website for higher conversions. With its extensive capabilities and integration with other Zoho tools, Zoho PageSense is a strong alternative to Freshmarketer.

10. Matomo (formerly Piwik)

Matomo is an open-source analytics tool that provides a range of features, including heatmaps, session recordings, and form analytics. The tool also offers user privacy features, allowing businesses to comply with data privacy regulations. With its comprehensive capabilities and open-source nature, Matomo is a compelling alternative to Freshmarketer for businesses looking for a self-hosted solution.

Reading more:

In conclusion, while Freshmarketer provides a reliable heatmap tool for businesses to analyze user behavior on their website, there are several alternatives and competitors in the market that offer similar or even more advanced capabilities. Crazy Egg, Hotjar, Mouseflow, Lucky Orange, Inspectlet, ClickTale, VWO Heatmaps, SessionCam, Zoho PageSense, and Matomo all provide comprehensive heatmap features and integrations with other marketing tools. Exploring these alternatives can help businesses find the best heatmap tool for their specific needs in 2024.