Gartner is a well-known research and advisory firm that provides insights and analysis to help businesses make informed decisions in various industries. However, as the market evolves, there are several alternatives and competitors to Gartner that offer unique perspectives, methodologies, and expertise. In this article, we will explore the ten best Gartner alternatives and competitors in 2024, highlighting their key features and what sets them apart from Gartner.

1. Forrester Research

Forrester Research is a top alternative to Gartner, offering a wide range of research and advisory services. They focus on emerging technologies, customer experience, and digital transformation. Forrester's strength lies in its ability to provide actionable insights and strategic guidance based on rigorous research and analysis. They have a strong reputation for helping businesses understand market trends and make informed decisions. Forrester's industry-specific expertise and thought leadership make it a top choice for organizations looking for comprehensive research and advisory services.

2. IDC (International Data Corporation)

IDC is a global provider of market intelligence, advisory services, and events focused on the information technology, telecommunications, and consumer technology markets. Their research covers a wide range of topics, including artificial intelligence, cloud computing, and cybersecurity. IDC's strength lies in its extensive network of analysts and its ability to deliver timely and accurate market data. Their reports and insights help businesses gain a competitive edge by understanding market dynamics and making data-driven decisions.

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3. Frost & Sullivan

Frost & Sullivan is a leading growth consultancy firm that offers market research, industry analysis, and advisory services. They specialize in strategic market intelligence, helping businesses identify growth opportunities and develop effective business strategies. Frost & Sullivan's industry-specific expertise and focus on actionable insights make them a strong competitor to Gartner. They provide clients with in-depth market analysis, competitive intelligence, and growth consulting services that enable businesses to stay ahead in a rapidly changing market landscape.

4. Deloitte

Deloitte is one of the "Big Four" accounting firms, but it also offers a wide range of consulting services, including technology research and advisory. Their technology practice provides insights on emerging technologies, digital transformation, and cybersecurity. Deloitte's strength lies in its ability to combine deep industry knowledge with technical expertise, helping clients navigate complex challenges and capitalize on technological advancements. Their research and advisory services are highly regarded for their practicality and business-focused approach.

5. McKinsey & Company

McKinsey & Company is a global management consulting firm that offers a broad range of services, including technology research and advisory. They focus on helping organizations make strategic decisions and drive operational excellence. McKinsey's strength lies in its rigorous approach to problem-solving and its ability to provide actionable recommendations. Their technology practice covers a wide range of topics, including digital strategy, AI, and data analytics. McKinsey's expertise and reputation make it a top choice for businesses seeking comprehensive research and advisory services.

6. CB Insights

CB Insights is a market intelligence platform that provides insights and analysis on startups, private companies, and emerging technologies. They specialize in tracking venture capital investments, market trends, and disruptive startups. CB Insights' strength lies in its ability to deliver real-time data and insights on the startup ecosystem. Their platform enables businesses to identify investment opportunities, track competitors, and understand market dynamics. CB Insights' focus on emerging technologies and startups makes it a valuable alternative to Gartner for organizations seeking insights on innovation and disruptive trends.

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7. Ovum

Ovum is a global technology research and advisory firm that provides insights and analysis across various industries. They focus on emerging technologies, digital transformation, and IT strategies. Ovum's strength lies in its ability to deliver in-depth research and analysis that helps businesses understand the impact of technology on their industry. Their reports and insights provide actionable recommendations for organizations seeking to leverage technology to gain a competitive advantage. Ovum's expertise in technology and industry-specific research make it a strong competitor to Gartner.

8. HFS Research

HFS Research is a leading analyst firm that specializes in emerging technologies, automation, and digital transformation. They provide insights and analysis on topics such as robotic process automation, artificial intelligence, and cloud computing. HFS Research's strength lies in its unique approach to research, which combines quantitative analysis with qualitative assessments. They help businesses understand the impact of emerging technologies on their operations and provide guidance on how to leverage automation and digital transformation to drive business outcomes.

9. Statista

Statista is a leading provider of market and consumer data, offering access to a vast collection of statistics, surveys, and studies. They cover a wide range of industries and topics, including market trends, consumer behavior, and industry forecasts. Statista's strength lies in its ability to provide data-driven insights that help businesses understand market dynamics and make informed decisions. Their platform offers customizable charts, reports, and infographics that enable businesses to visualize and analyze data effectively.

10. Everest Group

Everest Group is a global management consulting and research firm that focuses on strategic IT, business services, and sourcing. They provide insights and analysis on topics such as outsourcing, digital transformation, and IT service management. Everest Group's strength lies in its ability to deliver research-driven insights and practical recommendations that help businesses optimize their IT operations and drive business value. Their expertise in strategic sourcing and vendor management makes them a valuable alternative to Gartner for organizations seeking research and advisory services in these areas.

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In conclusion, while Gartner remains a prominent player in the research and advisory space, there are several alternatives and competitors in 2024 that offer unique perspectives, expertise, and methodologies. Whether businesses are looking for comprehensive industry analysis, strategic market intelligence, or data-driven insights, there are alternative firms available to cater to their specific needs. Consider exploring the features, industry focus, and reputation of each alternative to determine the best Gartner alternative that aligns with your organization's research and advisory requirements.