Hootsuite Insights is a popular social media listening and analytics tool used by businesses to monitor conversations, track brand mentions, and gain insights into their online presence. However, with the increasing demand for social media analytics tools, there are several alternatives and competitors to Hootsuite Insights that offer similar or even better features. In this article, we will explore the top 10 Hootsuite Insights alternatives and competitors in 2024.

1. Brandwatch

Brandwatch is a comprehensive social media listening and analytics tool that offers real-time monitoring of social media platforms. It provides features such as sentiment analysis, trend identification, and influencer tracking. Brandwatch also offers advanced analytics capabilities, including demographic analysis and competitor benchmarking, to help businesses make data-driven decisions.

2. Sprout Social

Sprout Social is a social media management platform that includes robust analytics capabilities. It offers features such as social media listening, engagement tracking, and performance reporting. Sprout Social also provides sentiment analysis, competitor benchmarking, and influencer identification to help businesses understand their audience and optimize their social media strategies.

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3. Mention

Mention is a social media monitoring tool that allows businesses to track their brand mentions across various online channels. It provides real-time alerts, sentiment analysis, and competitive analysis. Mention also offers sentiment analysis and influencer tracking to help businesses identify trends and improve their online reputation.

4. Talkwalker

Talkwalker is an advanced social media analytics and listening platform that enables businesses to monitor conversations, analyze social media data, and measure the impact of their marketing campaigns. It offers features such as sentiment analysis, trend identification, and image recognition. Talkwalker also provides competitive benchmarking and influencer tracking to help businesses stay ahead in the social media landscape.

5. Sysomos

Sysomos is a social media analytics and monitoring tool that provides real-time insights into conversations happening across social media platforms. It offers sentiment analysis, trend identification, and competitive benchmarking. Sysomos also includes influencer identification and audience segmentation capabilities to help businesses tailor their social media strategies.

6. NetBase Quid

NetBase Quid is an AI-based social media analytics platform that helps businesses analyze customer sentiment, track brand mentions, and identify emerging trends. It offers features such as sentiment analysis, topic clustering, and competitive intelligence. NetBase Quid also provides real-time alerts and influencer identification to help businesses make informed decisions.

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7. Socialbakers

Socialbakers is a social media marketing platform that includes robust analytics capabilities. It offers features such as social media listening, content optimization, and competitor benchmarking. Socialbakers also provides audience insights, influencer identification, and sentiment analysis to help businesses maximize their social media presence.

8. Meltwater

Meltwater is a media intelligence and social media monitoring tool that enables businesses to monitor brand mentions, track sentiment, and measure the impact of their PR efforts. It provides real-time alerts, sentiment analysis, and competitive benchmarking. Meltwater also offers influencer identification and crisis management capabilities to help businesses effectively manage their online reputation.

9. Keyhole

Keyhole is a social media analytics and hashtag tracking tool that allows businesses to monitor conversations, track brand mentions, and measure the success of their social media campaigns. It offers features such as sentiment analysis, competitor benchmarking, and influencer tracking. Keyhole also provides real-time data visualization and reporting to help businesses gain actionable insights.

10. Brand24

Brand24 is a social media monitoring and analytics tool that enables businesses to track brand mentions, analyze sentiment, and identify influencers. It offers real-time alerts, sentiment analysis, and competitive benchmarking. Brand24 also provides sentiment analysis and audience segmentation to help businesses understand their target audience better.

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In conclusion, while Hootsuite Insights is a popular social media listening and analytics tool, there are several alternatives and competitors in 2024 that offer similar or even better features. Whether you prioritize real-time monitoring, sentiment analysis, competitive benchmarking, or influencer tracking, the options listed above provide a diverse range of choices to suit your social media analytics needs. Consider factors such as the breadth of social media platforms covered, advanced analytics capabilities, and real-time insights when selecting the best alternative to Hootsuite Insights for your business.