Hotjar Insights is a popular web analytics tool that provides website owners with valuable insights into user behavior. It offers features like heatmaps, session recordings, and feedback polls to help businesses optimize their websites for better user experience. While Hotjar Insights is widely used, there are several alternatives and competitors in the market that offer similar or even superior features. In this article, we will explore the top 10 best Hotjar Insights alternatives and competitors available in 2024.

1. Crazy Egg

Crazy Egg is a powerful web analytics tool that offers heatmaps, scrollmaps, and click reports to visualize user behavior on websites. It provides detailed insights into how users interact with web pages, helping businesses identify areas of improvement. Crazy Egg also offers A/B testing capabilities to test different variations of web pages and determine which performs better. With its comprehensive analytics and testing features, Crazy Egg is a strong alternative to Hotjar Insights.

2. Mouseflow

Mouseflow is another popular web analytics tool that offers session replay, heatmaps, and conversion funnels. It allows businesses to watch recordings of user sessions to understand how visitors navigate their websites. Mouseflow also offers form analytics to track form interactions and identify any usability issues. With its focus on session replay and form analytics, Mouseflow is a compelling alternative to Hotjar Insights.

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3. Lucky Orange

Lucky Orange is a web analytics tool that offers heatmaps, session recordings, and live chat functionality. It provides real-time insights into user behavior, allowing businesses to understand how visitors interact with their websites. Lucky Orange also offers conversion funnels and form analytics to help identify bottlenecks in the conversion process. With its real-time insights and live chat feature, Lucky Orange is a viable competitor to Hotjar Insights.

4. FullStory

FullStory is a comprehensive web analytics tool that offers session replay, heatmaps, and conversion analytics. It allows businesses to replay user sessions to gain insights into user behavior and identify areas of improvement. FullStory also offers advanced search capabilities to filter and analyze user sessions based on specific criteria. With its powerful session replay and search features, FullStory is a strong alternative to Hotjar Insights.

5. Clicktale

Clicktale is a web analytics tool that offers session replays, heatmaps, and conversion analytics. It provides visual representations of user behavior, allowing businesses to understand how visitors engage with their websites. Clicktale also offers form analytics and journey analytics to help optimize the user experience and increase conversions. With its focus on visualizing user behavior and journey analytics, Clicktale is a compelling alternative to Hotjar Insights.

6. Smartlook

Smartlook is a web analytics tool that offers session replay, heatmaps, and event tracking. It allows businesses to watch recordings of user sessions to understand how visitors interact with their websites. Smartlook also offers automatic event tracking to capture user interactions and analyze conversion funnels. With its focus on session replay and event tracking, Smartlook is a viable competitor to Hotjar Insights.

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7. VWO Insights

VWO Insights is a web analytics tool that offers heatmaps, session recordings, and on-page surveys. It provides insights into user behavior and helps businesses optimize their websites for better user experience. VWO Insights also offers A/B testing capabilities to test different variations of web pages and determine which performs better. With its comprehensive analytics and testing features, VWO Insights is a strong alternative to Hotjar Insights.

8. Matomo (formerly Piwik)

Matomo, formerly known as Piwik, is an open-source web analytics platform that offers heatmaps, session recordings, and goal tracking. It provides businesses with full control over their analytics data and offers customizable reports and dashboards. Matomo also offers privacy-focused analytics, making it a popular choice for businesses concerned about data privacy. With its open-source nature and customizable features, Matomo is a compelling alternative to Hotjar Insights.

9. Inspectlet

Inspectlet is a web analytics tool that offers session recordings, heatmaps, and form analytics. It allows businesses to watch recordings of user sessions and gain insights into user behavior. Inspectlet also offers advanced filtering and segmentation capabilities to analyze user sessions based on specific criteria. With its focus on session recordings and advanced analytics, Inspectlet is a viable competitor to Hotjar Insights.

10. Freshmarketer

Freshmarketer is a comprehensive marketing automation and web analytics tool that offers heatmaps, session replay, and conversion funnels. It provides insights into user behavior and helps businesses optimize their websites for better conversions. Freshmarketer also offers A/B testing, personalization, and email marketing capabilities, making it a complete marketing solution. With its extensive feature set and marketing automation capabilities, Freshmarketer is a strong alternative to Hotjar Insights.

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In conclusion, while Hotjar Insights is a popular web analytics tool, there are several alternatives and competitors available in 2024 that offer similar or even superior features. Whether you need heatmaps, session recordings, or advanced analytics capabilities, there is an alternative on this list that can meet your specific requirements. Consider factors such as pricing, ease of use, and additional features when choosing the best Hotjar Insights alternative for your website analytics needs.