HubSpot is a popular email marketing and CRM platform that helps businesses connect with their customers. It provides a range of features, including email automation, lead nurturing, and analytics. However, with the evolving marketing landscape and the emergence of new platforms, there are several alternative email marketing tools available in 2024 that offer similar or even enhanced features. In this article, we will explore ten of the best HubSpot email marketing alternatives and competitors, providing businesses with a range of choices to find the perfect match.

1. Mailchimp

Mailchimp is one of the most popular email marketing platforms that offers a user-friendly interface and a range of features. It provides email automation, segmentation, A/B testing, and analytics. Mailchimp also integrates with various platforms, including social media and e-commerce. With its comprehensive features and ease of use, Mailchimp is a strong alternative to HubSpot.

Key Features:

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  • User-friendly interface
  • Email automation and segmentation
  • A/B testing and analytics
  • Integration with social media and e-commerce platforms

2. ActiveCampaign

ActiveCampaign is an email marketing and CRM platform that focuses on personalization and customer engagement. It provides advanced email automation, segmentation, and predictive analytics. ActiveCampaign also offers SMS and Facebook Messenger marketing, making it a comprehensive marketing tool. With its emphasis on personalization and engagement, ActiveCampaign is a top HubSpot competitor.

Key Features:

  • Advanced email automation and segmentation
  • Predictive analytics
  • SMS and Facebook Messenger marketing
  • Emphasis on personalization and engagement

3. ConvertKit

ConvertKit is an email marketing platform designed for bloggers and creators. It offers a range of features, including email automation, segmentation, and landing pages. ConvertKit also provides integrations with various e-commerce and membership platforms. With its focus on bloggers and creators, ConvertKit is a unique alternative to HubSpot.

Key Features:

  • Designed for bloggers and creators
  • Email automation and segmentation
  • Landing pages
  • Integrations with e-commerce and membership platforms

4. Sendinblue

Sendinblue is an email marketing and CRM platform that provides a range of features, including email automation, segmentation, and A/B testing. It also offers SMS marketing and chat functionality, making it a comprehensive marketing tool. Sendinblue also integrates with various e-commerce and CMS platforms. With its comprehensive features and affordability, Sendinblue is a strong HubSpot competitor.

Key Features:

  • Email automation and segmentation
  • SMS marketing and chat functionality
  • A/B testing
  • Integration with e-commerce and CMS platforms

5. GetResponse

GetResponse is an email marketing platform that provides a range of features, including email automation, segmentation, and landing pages. It also offers webinars and e-commerce integrations. GetResponse also provides advanced analytics and AI-powered personalization. With its comprehensive features and focus on e-commerce, GetResponse is a top alternative to HubSpot.

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Key Features:

  • Email automation and segmentation
  • Landing pages and webinars
  • E-commerce integrations
  • Advanced analytics and AI-powered personalization

6. Constant Contact

Constant Contact is an email marketing platform that provides a range of features, including email automation, segmentation, and surveys. It also offers social media integration and event management. Constant Contact also provides a website builder and e-commerce integrations. With its comprehensive features and affordable pricing, Constant Contact is a strong competitor to HubSpot.

Key Features:

  • Email automation and segmentation
  • Surveys and social media integration
  • Event management
  • Website builder and e-commerce integrations

7. Campaign Monitor

Campaign Monitor is an email marketing platform that provides a range of features, including email automation, segmentation, and A/B testing. It also offers visual journey designers and integrations with various e-commerce and CMS platforms. Campaign Monitor also provides advanced analytics and AI-powered personalization. With its comprehensive features and focus on visual design, Campaign Monitor is a unique alternative to HubSpot.

Key Features:

  • Email automation and segmentation
  • Visual journey designers
  • Integrations with e-commerce and CMS platforms
  • Advanced analytics and AI-powered personalization

8. Drip

Drip is an email marketing and CRM platform that focuses on e-commerce businesses. It provides email automation, segmentation, and visual workflows. Drip also offers integrations with various e-commerce platforms and advanced analytics. With its focus on e-commerce businesses, Drip is a strong alternative to HubSpot.

Key Features:

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  • Email automation and segmentation
  • Visual workflows
  • Integrations with e-commerce platforms
  • Advanced analytics

9. Omnisend

Omnisend is an email marketing platform designed for e-commerce businesses. It provides email automation, segmentation, and SMS marketing. Omnisend also offers various e-commerce integrations and a website tracking feature. With its focus on e-commerce businesses and comprehensive features, Omnisend is a viable HubSpot alternative.

Key Features:

  • Email automation and segmentation
  • SMS marketing
  • E-commerce integrations
  • Website tracking feature

10. AWeber

AWeber is an email marketing platform that offers a range of features, including email automation, segmentation, and landing pages. It also provides integrations with various e-commerce and CMS platforms. AWeber also offers advanced analytics and split testing. With its comprehensive features and affordable pricing, AWeber is a strong competitor to HubSpot.

Key Features:

  • Email automation and segmentation
  • Landing pages and split testing
  • Integrations with e-commerce and CMS platforms
  • Advanced analytics

In conclusion, while HubSpot is a popular choice for email marketing and CRM, these ten alternatives provide a range of options in 2024. Whether it's the user-friendly interface of Mailchimp, the personalization focus of ActiveCampaign, or the e-commerce focus of GetResponse and Drip, each alternative brings its own unique features to cater to different user needs. By exploring these alternatives, businesses can find the perfect match and make the most of the email marketing landscape in 2024.