Kantar is a well-known market research and data analytics company that provides valuable insights and information to businesses across various industries. With its wide range of services, Kantar has established itself as a leader in the market research industry. However, as the field of market research continues to evolve, there are several Kantar alternatives and competitors emerging in 2024 that offer similar or even better solutions for businesses seeking actionable market intelligence. In this article, we will explore the ten best Kantar alternatives and competitors.

1. Nielsen

Nielsen is a global market research and data analytics company that offers a comprehensive suite of solutions to help businesses make informed decisions. With its extensive data collection methods and advanced analytics capabilities, Nielsen provides valuable insights into consumer behavior, media consumption, and market trends. Nielsen's wide range of services, including audience measurement, retail measurement, and advertising effectiveness, makes it a strong alternative to Kantar.

2. Ipsos

Ipsos is a multinational market research and consulting firm that specializes in providing insights and analysis to businesses around the world. Ipsos offers a diverse range of research solutions, such as customer satisfaction surveys, brand tracking, and market segmentation. With its global presence and expertise in various industries, Ipsos is a reliable competitor to Kantar.

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3. GfK

GfK is a global market research company that provides businesses with valuable insights and data-driven solutions. GfK offers a wide range of research services, including consumer insights, retail tracking, and media measurement. With its extensive network of data sources and advanced analytics capabilities, GfK is a viable alternative to Kantar.

4. Deloitte

Deloitte is a global professional services firm that offers market research and advisory services to businesses across various industries. Deloitte's market research services focus on providing strategic insights, competitive analysis, and market intelligence to help businesses make informed decisions. With its industry expertise and comprehensive research capabilities, Deloitte is a strong competitor to Kantar.

5. McKinsey & Company

McKinsey & Company is a global management consulting firm that offers market research and strategy consulting services to businesses worldwide. McKinsey's market research services provide businesses with valuable insights into market trends, customer behavior, and competitive landscapes. With its deep industry knowledge and data-driven approach, McKinsey & Company is a formidable alternative to Kantar.

6. Qualtrics

Qualtrics is a leading experience management platform that helps businesses collect and analyze customer feedback and market research data. With its powerful survey tools, advanced analytics capabilities, and real-time insights, Qualtrics enables businesses to make data-driven decisions. Qualtrics' focus on customer experience and market research makes it a compelling alternative to Kantar.

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7. YouGov

YouGov is an international market research and data analytics company that specializes in online polling and data collection. YouGov offers a range of research services, including brand tracking, consumer perception studies, and public opinion polling. With its extensive panel of online respondents and innovative research methods, YouGov provides businesses with timely and accurate insights, making it a noteworthy competitor to Kantar.

8. MarketResearch.com

MarketResearch.com is a leading provider of market research reports and industry analysis. With its vast database of syndicated research reports from reputable sources, MarketResearch.com offers businesses access to comprehensive market intelligence. It covers various industries, including healthcare, technology, finance, and consumer goods. MarketResearch.com is a valuable alternative for businesses looking for reliable market research data, complementing Kantar's services.

9. Euromonitor International

Euromonitor International is a global market research company that specializes in providing strategic market intelligence and analysis. Euromonitor offers a wide range of research services, including industry reports, market forecasts, and consumer trends analysis. With its comprehensive coverage of industries and countries, Euromonitor International is a strong alternative to Kantar.

10. Mintel

Mintel is a market intelligence company that provides businesses with consumer and market insights through its research reports and consulting services. Mintel's research covers various industries, including food and beverage, beauty and personal care, and technology. With its focus on consumer behavior and industry trends, Mintel offers businesses valuable insights to inform their strategic decisions, making it a worthy competitor to Kantar.

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In conclusion, while Kantar is a well-established market research and data analytics company, there are several alternatives and competitors emerging in 2024 that offer similar or even better solutions for businesses seeking actionable market intelligence. Each of the ten alternatives mentioned in this article brings unique strengths and capabilities to the table. Depending on the specific needs and requirements of your business, consider exploring these Kantar alternatives to find the best fit for your market research and data analytics needs.