Leanplum is a popular mobile marketing platform that helps businesses engage with their customers through personalized messaging and campaigns. However, there are several alternatives and competitors in the market that provide similar functionalities or even additional features. In this article, we will explore the top 10 best Leanplum alternatives and competitors in 2024.

1. Braze

Braze is a comprehensive mobile engagement platform that allows businesses to create personalized messaging campaigns across various channels, including mobile apps, email, and web. It offers advanced targeting capabilities, real-time analytics, and A/B testing, enabling businesses to deliver relevant and timely messages to their customers. Braze also provides a range of automation tools and integrations with other marketing platforms, making it a powerful alternative to Leanplum.

2. Localytics

Localytics is a mobile marketing and analytics platform that helps businesses understand and engage with their app users. It provides features such as push notifications, in-app messaging, and personalized recommendations, allowing businesses to deliver targeted messages and experiences to their customers. Localytics also offers advanced analytics and segmentation capabilities, enabling businesses to gain insights into user behavior and optimize their marketing strategies.

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3. OneSignal

OneSignal is a customer engagement platform that specializes in push notifications and in-app messaging. It allows businesses to send personalized and automated messages to their app users, driving user engagement and retention. OneSignal offers advanced targeting and segmentation capabilities, real-time analytics, and A/B testing, making it a strong alternative to Leanplum for businesses looking to improve their mobile marketing efforts.

4. Iterable

Iterable is a growth marketing platform that helps businesses create and automate personalized multi-channel campaigns. It offers features such as email marketing, SMS messaging, push notifications, and in-app messaging, allowing businesses to engage with their customers across various touchpoints. Iterable also provides powerful automation and segmentation capabilities, as well as advanced analytics for tracking campaign performance.

5. Airship

Airship is a mobile engagement platform that enables businesses to deliver personalized messaging and experiences across mobile apps, websites, SMS, and more. It provides features such as push notifications, in-app messaging, and automation workflows, allowing businesses to reach their customers at the right time and with the right message. Airship also offers advanced targeting capabilities, real-time analytics, and A/B testing, making it a viable alternative to Leanplum.

6. CleverTap

CleverTap is an AI-powered mobile marketing platform that helps businesses create personalized customer experiences. It provides features such as push notifications, in-app messaging, email marketing, and web push notifications, enabling businesses to engage with their customers across multiple channels. CleverTap also offers advanced analytics, segmentation, and automation capabilities, making it a comprehensive alternative to Leanplum.

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7. MoEngage

MoEngage is a customer engagement platform that allows businesses to create personalized messaging campaigns across various channels, including mobile apps, email, and web. It offers features such as push notifications, in-app messaging, email marketing, and web push notifications, enabling businesses to deliver relevant and timely messages to their customers. MoEngage also provides advanced analytics, segmentation, and automation capabilities, making it a strong competitor to Leanplum.

8. Emarsys

Emarsys is a marketing automation platform that helps businesses deliver personalized experiences across various channels, including mobile apps, email, and web. It offers features such as email marketing, SMS messaging, push notifications, and social media marketing, allowing businesses to engage with their customers at every touchpoint. Emarsys also provides advanced segmentation, automation, and analytics capabilities, making it a robust alternative to Leanplum.

9. Appboy

Appboy, now a part of Braze, is a mobile engagement platform that helps businesses create personalized messaging campaigns. It offers features such as push notifications, in-app messaging, and email marketing, allowing businesses to engage with their app users effectively. Appboy provides advanced targeting and segmentation capabilities, real-time analytics, and A/B testing, making it a solid alternative for businesses seeking a comprehensive mobile marketing solution.

10. Salesforce Marketing Cloud

Salesforce Marketing Cloud is a digital marketing platform that enables businesses to create personalized customer journeys across multiple channels, including mobile, email, social media, and web. It offers features such as email marketing, SMS messaging, mobile push notifications, and social media advertising, allowing businesses to engage with their customers at every stage of the customer lifecycle. Salesforce Marketing Cloud also provides advanced automation, personalization, and analytics capabilities, making it a powerful competitor to Leanplum.

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In conclusion, while Leanplum is a popular mobile marketing platform, there are several alternatives and competitors in 2024 that provide similar functionalities or even additional features. Whether you need a comprehensive mobile engagement platform like Braze or Localytics, a specialized push notification solution like OneSignal, or a growth marketing platform like Iterable, these alternatives offer a variety of choices for businesses looking to improve their mobile marketing efforts. Additionally, solutions like Airship, CleverTap, MoEngage, Emarsys, Appboy, and Salesforce Marketing Cloud provide their own unique features and capabilities for personalized messaging and customer engagement. Ultimately, the best Leanplum alternative will depend on individual needs and preferences, whether it's advanced targeting capabilities, automation workflows, or integration with other marketing platforms.