Medallia is a customer experience management platform that helps companies gather customer feedback, analyze data, and take actions to improve their customer service. It provides businesses with valuable insights into their customers' preferences, needs, and satisfaction levels. While Medallia is a popular choice for many organizations, there are several alternatives and competitors in the market that offer similar functionalities and even more advanced features. In this article, we will explore the ten best Medallia alternatives and competitors available in 2024.

1. Qualtrics

Qualtrics is a leading customer experience management platform that enables companies to collect, analyze, and act on customer feedback. It offers a comprehensive suite of tools for creating surveys, analyzing data, and generating actionable insights. Qualtrics provides real-time customer feedback, sentiment analysis, and predictive analytics to help businesses make informed decisions. It also offers integration with various CRM and marketing automation systems. The pricing for Qualtrics varies based on the specific needs of the organization.

Advantages: Comprehensive suite of tools, real-time feedback, sentiment analysis, predictive analytics.

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Use Cases: Qualtrics is suitable for companies looking for a versatile customer experience management platform with advanced analytics capabilities.

2. SurveyMonkey

SurveyMonkey is a popular online survey platform that allows businesses to create and distribute surveys to gather customer feedback. It offers a user-friendly interface, customizable survey templates, and powerful reporting features. SurveyMonkey provides real-time survey results, data analysis, and collaboration tools. It also integrates with other business tools such as CRM and project management software. The pricing for SurveyMonkey starts at $25/month.

Advantages: User-friendly interface, customizable templates, real-time results, data analysis.

Use Cases: SurveyMonkey is suitable for businesses that need a simple and cost-effective solution for conducting customer surveys and analyzing feedback.

3. Zendesk

Zendesk is a customer service and engagement platform that helps businesses manage customer interactions across various channels. It offers features like ticketing, live chat, knowledge base, and customer self-service portals. Zendesk provides a unified view of customer interactions, analytics, and reporting. It also integrates with other business tools such as CRM and helpdesk software. The pricing for Zendesk starts at $19/month per agent.

Advantages: Multichannel support, ticketing system, knowledge base, customer self-service.

Use Cases: Zendesk is suitable for companies that need a customer service platform with strong ticketing and self-service capabilities.

4. Salesforce Service Cloud

Salesforce Service Cloud is a robust customer service platform that helps businesses deliver personalized and efficient customer support. It offers features like case management, knowledge base, live chat, and social media integration. Salesforce Service Cloud provides a 360-degree view of customer interactions, AI-powered analytics, and automation capabilities. It also integrates seamlessly with other Salesforce products. The pricing for Salesforce Service Cloud varies based on the specific needs of the organization.

Advantages: Case management, knowledge base, live chat, social media integration.

Use Cases: Salesforce Service Cloud is suitable for businesses that want a comprehensive customer service platform integrated with their existing Salesforce ecosystem.

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5. HubSpot Service Hub

HubSpot Service Hub is a customer service software that helps businesses build better customer relationships. It offers features like ticketing, live chat, knowledge base, and customer feedback management. HubSpot Service Hub provides a unified inbox, automation tools, and customer satisfaction surveys. It also integrates with other HubSpot products such as CRM and marketing automation software. The pricing for HubSpot Service Hub starts at $45/month.

Advantages: Ticketing system, live chat, knowledge base, customer feedback management.

Use Cases: HubSpot Service Hub is suitable for businesses that want a customer service software integrated with their overall marketing and sales efforts.

6. Freshdesk

Freshdesk is a cloud-based helpdesk software that enables businesses to provide efficient customer support. It offers features like ticketing, knowledge base, live chat, and community forums. Freshdesk provides automation tools, SLA management, and multichannel support. It also integrates with other business tools such as CRM and project management software. The pricing for Freshdesk starts at $15/month per agent.

Advantages: Ticketing system, knowledge base, live chat, community forums.

Use Cases: Freshdesk is suitable for companies that need an easy-to-use helpdesk software with strong ticketing and self-service capabilities.

7. Clarabridge

Clarabridge is a customer experience management platform that helps businesses collect and analyze customer feedback from various sources. It offers features like text analytics, sentiment analysis, and social media monitoring. Clarabridge provides actionable insights, AI-driven analytics, and reporting dashboards. It also integrates with other business tools such as CRM and voice of the customer (VoC) systems. The pricing for Clarabridge varies based on the specific needs of the organization.

Advantages: Text analytics, sentiment analysis, social media monitoring, AI-driven analytics.

Use Cases: Clarabridge is suitable for companies that need a platform focused on analyzing unstructured customer feedback from multiple sources.

8. Medallion

Medallion is a customer experience management platform that offers similar functionalities to Medallia. It helps businesses collect customer feedback, analyze data, and improve their customer service. Medallion provides features like survey creation, sentiment analysis, and reporting. It also offers integration with CRM and marketing automation systems. The pricing for Medallion varies based on the specific needs of the organization.

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Advantages: Survey creation, sentiment analysis, reporting, integration with CRM.

Use Cases: Medallion is suitable for businesses that want an alternative to Medallia with similar functionalities and capabilities.

9. UserTesting

UserTesting is a user research platform that helps businesses gather feedback from real users through remote usability testing. It offers features like screen recording, task-based testing, and survey creation. UserTesting provides actionable insights, video recordings, and customer journey mapping. It also integrates with other business tools such as analytics and project management software. The pricing for UserTesting varies based on the specific needs of the organization.

Advantages: Remote usability testing, screen recording, video recordings, customer journey mapping.

Use Cases: UserTesting is suitable for companies that want to gather feedback from real users through remote usability testing.

10. CustomerGauge

CustomerGauge is a customer experience management platform that focuses on measuring and improving customer loyalty. It offers features like Net Promoter Score (NPS) measurement, customer journey mapping, and action planning. CustomerGauge provides real-time feedback, reporting dashboards, and integration with CRM systems. The pricing for CustomerGauge varies based on the specific needs of the organization.

Advantages: NPS measurement, customer journey mapping, action planning.

Use Cases: CustomerGauge is suitable for companies that want a platform specifically designed for measuring and improving customer loyalty.

In conclusion, while Medallia is a popular choice for customer experience management, there are several alternatives and competitors available in 2024. Each platform offers unique features and focuses on different aspects of customer feedback collection, analysis, and action planning. Whether you need a comprehensive customer experience management suite, a simple survey tool, or a platform integrated with your existing CRM system, there is a solution available that can meet your needs. Consider your organization's requirements, budget, and desired features when selecting the best alternative to Medallia for your customer experience management needs.