MoPub is a leading mobile ad mediation platform that connects mobile app publishers with ad networks and demand-side platforms (DSPs) to maximize their ad revenue. As one of the most popular ad mediation solutions, MoPub offers a range of features including ad network optimization, real-time bidding, and ad network management. However, with the evolving landscape of mobile advertising, it's important for app publishers to explore alternative options that can provide similar or even better features and capabilities. In this article, we will discuss the 10 best MoPub alternatives and competitors in 2024.

1. AdMob

AdMob, owned by Google, is a widely-used mobile ad mediation platform that enables app publishers to monetize their apps through various ad formats including banner ads, interstitial ads, and rewarded video ads. With its extensive reach and integration with Google's vast ad network, AdMob offers app publishers access to a wide range of advertisers and high-quality ads. AdMob also provides advanced targeting options, robust analytics, and flexible ad mediation capabilities, making it a strong alternative to MoPub for app publishers looking to maximize their ad revenue.

2. Facebook Audience Network

Facebook Audience Network is a mobile ad network that allows app publishers to monetize their apps by displaying Facebook ads. It offers a range of ad formats including native ads, banner ads, interstitial ads, and rewarded video ads. With its massive user base and powerful targeting capabilities, Facebook Audience Network enables app publishers to reach a highly engaged audience and generate significant ad revenue. Its seamless integration with Facebook's ad platform and comprehensive reporting features make it a compelling alternative to MoPub.

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3. AppLovin MAX

AppLovin MAX is an in-app bidding and mediation platform that helps app publishers optimize their ad monetization. It allows publishers to connect with multiple demand sources and automatically optimize their ad inventory for maximum revenue. AppLovin MAX supports various ad formats including rewarded video, interstitials, and banners. With its advanced machine learning algorithms and real-time bidding capabilities, AppLovin MAX enables app publishers to achieve higher eCPMs and fill rates. It also offers robust reporting and analytics features, making it a strong competitor to MoPub.

4. IronSource

IronSource is a comprehensive mobile monetization platform that provides app publishers with a suite of tools for ad mediation, user acquisition, and monetization optimization. It offers a wide range of ad formats including rewarded video ads, interstitial ads, and native ads. IronSource's mediation platform enables publishers to connect with multiple ad networks and demand sources and optimize their ad inventory for maximum revenue. With its advanced targeting options, real-time analytics, and user-level segmentation capabilities, IronSource is a viable alternative to MoPub for app publishers.

5. Unity Ads

Unity Ads is a mobile ad network specifically designed for game developers. It allows app publishers to monetize their games through various ad formats including rewarded video ads, interstitial ads, and banners. Unity Ads offers seamless integration with the Unity game engine, making it easy for game developers to implement and manage ads within their games. With its global reach, high-quality ads, and advanced targeting options, Unity Ads is a strong alternative to MoPub for game developers looking to monetize their games effectively.

6. Vungle

Vungle is a leading mobile performance marketing platform that specializes in in-app video advertising. It offers app publishers a range of ad formats including rewarded video ads, interstitial ads, and playable ads. Vungle's advanced targeting capabilities and machine learning algorithms ensure that ads are delivered to the most relevant users, maximizing engagement and revenue. With its comprehensive reporting and analytics features, Vungle provides app publishers with valuable insights to optimize their ad campaigns. It is a compelling alternative to MoPub for app publishers focused on video advertising.

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7. Chartboost

Chartboost is a mobile ad network that focuses on in-app advertising for game developers. It offers a range of ad formats including interstitial ads, rewarded video ads, and native ads. Chartboost provides app publishers with features like advanced targeting, A/B testing, and customizable ad placements, allowing them to optimize their monetization strategies. With its large network of game developers and high-quality ads, Chartboost is a strong competitor to MoPub for game developers looking to maximize their ad revenue.

8. Tapjoy

Tapjoy is a mobile advertising and app monetization platform that offers app publishers a range of ad formats including rewarded video ads, interstitial ads, and offerwall ads. Tapjoy specializes in providing users with rewarded experiences, where users can earn in-app rewards by engaging with ads. With its extensive network of advertisers and its focus on rewarded ads, Tapjoy enables app publishers to generate significant ad revenue. Its comprehensive targeting options and analytics features make it a viable alternative to MoPub.

9. AdColony

AdColony is a mobile advertising platform that focuses on delivering high-quality video ads to app publishers. It offers a range of ad formats including rewarded video ads, interstitial ads, and playable ads. AdColony's proprietary Instant-Play™ technology ensures fast-loading and seamless video ads, maximizing user engagement. With its advanced targeting options, brand-safe ad inventory, and robust reporting capabilities, AdColony provides app publishers with a powerful solution for monetizing their apps through video advertising.

10. InMobi

InMobi is a global mobile advertising platform that offers app publishers a wide range of ad formats including native ads, interstitial ads, and rewarded video ads. InMobi's advanced targeting capabilities and programmatic ad buying enable app publishers to reach their desired audience effectively. With its extensive network of advertisers and advanced analytics features, InMobi provides app publishers with the tools they need to optimize their ad monetization strategies. It is a strong alternative to MoPub for app publishers looking for a global mobile advertising platform.

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In summary, while MoPub is a popular mobile ad mediation platform, there are several alternatives and competitors in 2024 that offer similar or even better features and capabilities. These alternatives provide app publishers with a range of options for maximizing their ad revenue through various ad formats and targeting options. When selecting the best MoPub alternative, it's important to consider factors such as ad network reach, targeting capabilities, ad format support, optimization features, and reporting capabilities. By exploring these alternatives, app publishers can find the mobile ad mediation platform that best suits their needs and helps them optimize their ad monetization strategies in 2024.