Neustar is a leading provider of identity resolution and customer intelligence solutions. It offers a range of services, including marketing analytics, media measurement, and customer segmentation. While Neustar has established itself as a trusted name in the industry, there are several alternatives and competitors that offer similar or even better solutions. In this article, we will explore the top 10 best Neustar alternatives and competitors in 2024.

1. LiveRamp

LiveRamp is a data connectivity platform that helps businesses connect, control, and activate their data. It offers identity resolution and customer data onboarding solutions, allowing companies to better understand their customers and deliver personalized experiences. LiveRamp's extensive data network and robust privacy capabilities make it an excellent alternative to Neustar for organizations looking for advanced data connectivity solutions.

2. Acxiom

Acxiom is a global marketing services and technology company that provides customer insight and data-driven marketing solutions. It offers a range of services, including audience targeting, data management, and customer segmentation. Acxiom's expertise in data-driven marketing and its comprehensive suite of solutions make it a strong competitor to Neustar for organizations seeking advanced customer intelligence capabilities.

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3. Experian

Experian is a global information services company that specializes in credit reporting and marketing services. It offers a variety of solutions, including data management, audience segmentation, and marketing analytics. Experian's vast data resources, advanced analytics capabilities, and strong reputation in the industry make it a compelling alternative to Neustar for companies looking to leverage data for marketing and customer intelligence purposes.

4. Salesforce Marketing Cloud

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to deliver personalized, data-driven marketing campaigns. It offers features such as audience segmentation, email marketing, social media advertising, and customer journey mapping. Salesforce Marketing Cloud's integration with the broader Salesforce ecosystem and its robust marketing automation capabilities make it a powerful alternative to Neustar for organizations seeking a holistic marketing solution.

5. Oracle Data Cloud

Oracle Data Cloud provides data-driven marketing solutions that help businesses unlock the power of their customer data. It offers audience targeting, measurement, and data activation services, allowing organizations to reach their target audiences with precision. Oracle Data Cloud's extensive data network, advanced machine learning algorithms, and comprehensive suite of solutions make it a strong competitor to Neustar for companies looking to drive data-driven marketing initiatives.

6. Lotame

Lotame is a leading provider of data management platforms (DMP) and customer data platforms (CDP). It helps businesses collect, organize, and activate their data to drive personalized marketing experiences. Lotame's DMP and CDP capabilities, along with its focus on privacy and data governance, make it an attractive alternative to Neustar for companies looking for robust data management and activation solutions.

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7. Krux (Salesforce DMP)

Krux, now known as Salesforce DMP, is a data management platform that enables businesses to collect, analyze, and activate their customer data. It offers audience segmentation, data integration, and real-time personalization capabilities. Salesforce DMP's strong integration with the Salesforce ecosystem and its advanced data management features make it a compelling alternative to Neustar for organizations seeking sophisticated data activation solutions.

8. Adobe Audience Manager

Adobe Audience Manager is a data management platform that helps businesses build unique audience profiles and activate them across various channels. It offers audience segmentation, data integration, and real-time personalization capabilities. Adobe Audience Manager's integration with the wider Adobe Marketing Cloud and its robust data management features make it a powerful alternative to Neustar for organizations seeking comprehensive audience management solutions.

9. BlueConic

BlueConic is a customer data platform (CDP) that enables businesses to collect, unify, and activate customer data in real-time. It offers features such as audience segmentation, personalized messaging, and customer journey orchestration. BlueConic's focus on real-time data activation and its advanced customer analytics capabilities make it a strong competitor to Neustar for organizations looking to drive personalized customer experiences.

10. Tealium

Tealium is a customer data platform (CDP) that helps businesses collect, enrich, and activate their customer data across various touchpoints. It provides features such as audience segmentation, data privacy management, and tag management. Tealium's focus on data governance and privacy, along with its robust data activation capabilities, make it a compelling alternative to Neustar for organizations seeking a secure and scalable customer data platform.

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In conclusion, while Neustar has established itself as a leader in identity resolution and customer intelligence solutions, there are several alternatives and competitors that offer similar or even better capabilities in 2024. Whether you're looking for advanced data connectivity, comprehensive customer intelligence, or sophisticated data management and activation solutions, the ten alternatives mentioned above provide a range of options to suit different organizational needs. Consider factors such as data network, analytics capabilities, integration with existing systems, and privacy features when choosing the best alternative for your identity resolution and customer intelligence requirements in 2024.