OpinionLab is a customer feedback management platform that helps businesses collect and analyze customer feedback to improve their products and services. While OpinionLab has been a popular choice for many businesses, there are several alternatives and competitors available in 2024 that offer similar or enhanced functionality. In this article, we will explore the ten best OpinionLab alternatives and competitors available.

1. Qualtrics

Qualtrics is a leading customer experience management platform that allows businesses to gather feedback from customers through various channels such as surveys, social media, and website intercepts. It offers advanced analytics and reporting capabilities, enabling businesses to gain valuable insights and make data-driven decisions. With its robust features and extensive integrations, Qualtrics is a strong alternative to OpinionLab.

Key Features:

Reading more:

  • Multi-channel feedback collection
  • Advanced analytics and reporting
  • Extensive integrations

Benefits:

  • Comprehensive customer experience management
  • Data-driven decision-making
  • Seamless integration with existing systems

2. Medallia

Medallia is a customer experience management software that enables businesses to capture customer feedback from multiple touchpoints, such as websites, mobile apps, and call centers. It offers sophisticated analytics and AI-powered text analytics to derive actionable insights from customer feedback. Medallia also provides comprehensive reporting and visualization tools to track and monitor customer satisfaction metrics. With its focus on customer experience management, Medallia is a top competitor to OpinionLab.

Key Features:

  • Multi-touchpoint feedback collection
  • AI-powered text analytics
  • Comprehensive reporting and visualization

Benefits:

  • Enhanced customer experience management
  • Actionable insights from customer feedback
  • Real-time monitoring of customer satisfaction

3. SurveyMonkey

SurveyMonkey is a popular online survey platform that allows businesses to create and distribute surveys to collect customer feedback. It offers a wide range of question types, survey templates, and customization options. SurveyMonkey also provides powerful analytics features, including real-time results and data export capabilities. With its user-friendly interface and affordability, SurveyMonkey is a strong alternative to OpinionLab for businesses looking for a simple survey solution.

Key Features:

  • Wide range of question types and survey templates
  • Powerful analytics features
  • User-friendly interface

Benefits:

  • Easy creation and distribution of surveys
  • Real-time results and data export capabilities
  • Cost-effective solution

4. Zendesk Feedback

Zendesk Feedback is a customer feedback management tool that enables businesses to collect and track customer feedback across various channels, including email, chat, and social media. It offers customizable feedback forms, automated workflows, and collaboration features to streamline the feedback management process. Zendesk Feedback also integrates seamlessly with other Zendesk products, providing a complete customer support and feedback solution. With its focus on feedback management and customer support, Zendesk Feedback is a top competitor to OpinionLab.

Key Features:

  • Multi-channel feedback collection
  • Customizable feedback forms
  • Automated workflows and collaboration features

Benefits:

Reading more:

  • Efficient feedback management process
  • Seamless integration with other Zendesk products
  • Comprehensive customer support solution

5. UserVoice

UserVoice is a customer feedback platform that allows businesses to collect, analyze, and prioritize customer feedback. It offers various feedback collection methods, including in-app widgets, email surveys, and community forums. UserVoice also provides a robust ticketing system and collaboration tools to manage and respond to customer feedback effectively. With its emphasis on customer engagement and feedback prioritization, UserVoice is a strong alternative to OpinionLab.

Key Features:

  • Multiple feedback collection methods
  • Robust ticketing system and collaboration tools
  • Feedback prioritization

Benefits:

  • Increased customer engagement
  • Efficient feedback management and response
  • Enhanced feedback prioritization

6. GetFeedback

GetFeedback is a customer experience management platform that enables businesses to create and distribute surveys to collect feedback from customers. It offers a drag-and-drop survey builder, advanced analytics, and integration capabilities with various CRM and marketing automation tools. GetFeedback also provides real-time feedback alerts and personalized dashboards to track and analyze customer feedback effectively. With its focus on customer experience management and integration capabilities, GetFeedback is an attractive alternative to OpinionLab.

Key Features:

  • Drag-and-drop survey builder
  • Advanced analytics and integration capabilities
  • Real-time feedback alerts and personalized dashboards

Benefits:

  • Comprehensive customer experience management
  • Seamless integration with CRM and marketing automation tools
  • Real-time tracking and analysis of customer feedback

7. Usabilla

Usabilla is a customer feedback management platform that helps businesses collect and analyze feedback through various channels such as websites, mobile apps, and email. It offers a range of feedback collection methods, including surveys, in-page feedback, and visual feedback. Usabilla also provides advanced targeting and segmentation features to gather feedback from specific customer segments. With its focus on multi-channel feedback collection and advanced targeting, Usabilla is a strong competitor to OpinionLab.

Key Features:

  • Multi-channel feedback collection
  • Various feedback collection methods
  • Advanced targeting and segmentation

Benefits:

  • Comprehensive feedback collection across multiple channels
  • Targeted feedback collection from specific customer segments
  • Enhanced insights through visual feedback

8. Hotjar

Hotjar is a customer experience analytics tool that allows businesses to understand and optimize the user experience of their websites and mobile apps. It offers features such as heatmaps, session recordings, and feedback polls to gather qualitative and quantitative data about user behavior. Hotjar also provides conversion funnel analysis and form analytics to identify areas for improvement. With its focus on user experience analytics, Hotjar is an attractive alternative to OpinionLab for businesses looking to optimize their digital properties.

Reading more:

Key Features:

  • Heatmaps and session recordings
  • Feedback polls
  • Conversion funnel analysis and form analytics

Benefits:

  • Enhanced understanding of user behavior
  • Identification of areas for improvement
  • Optimization of digital properties

9. Clarabridge

Clarabridge is a customer experience management platform that helps businesses collect, analyze, and act on customer feedback from various sources, including surveys, social media, and call center transcripts. It offers advanced text analytics and sentiment analysis to derive actionable insights from customer feedback. Clarabridge also provides real-time dashboards and automated workflows to track and respond to customer feedback effectively. With its focus on customer experience management and advanced analytics, Clarabridge is a top competitor to OpinionLab.

Key Features:

  • Multi-source feedback collection
  • Advanced text analytics and sentiment analysis
  • Real-time dashboards and automated workflows

Benefits:

  • Comprehensive customer experience management
  • Actionable insights from customer feedback
  • Efficient tracking and response to customer feedback

10. UserTesting

UserTesting is a user research platform that enables businesses to gather feedback and insights through remote usability testing. It allows businesses to observe and understand how users interact with their websites, mobile apps, and prototypes. UserTesting offers features such as screen recording, audio commentary, and survey responses to provide rich qualitative data about the user experience. With its focus on remote usability testing and user research, UserTesting is a strong alternative to OpinionLab.

Key Features:

  • Remote usability testing
  • Screen recording and audio commentary
  • Survey responses

Benefits:

  • Rich qualitative data about the user experience
  • In-depth understanding of user behavior
  • Optimization of digital properties through user research

In conclusion, while OpinionLab has been a popular choice for businesses to collect and analyze customer feedback, there are several alternatives and competitors available in 2024 that offer similar or enhanced functionality. Qualtrics, Medallia, SurveyMonkey, Zendesk Feedback, UserVoice, GetFeedback, Usabilla, Hotjar, Clarabridge, and UserTesting are the top ten OpinionLab alternatives and competitors to consider. Each alternative brings its own unique features and benefits, so it's important to assess your specific needs and goals before choosing the most suitable option for your business. Whether you're looking for comprehensive customer experience management, advanced analytics, or user research capabilities, these alternatives provide powerful solutions to gather and analyze customer feedback effectively.