Heatmap tools are essential for website owners and marketers to understand how users interact with their websites. Optimizely, a popular optimization platform, offers a heatmap feature that allows users to visualize user behavior and make data-driven decisions. However, there are several other heatmap tools in the market that provide similar functionalities and even offer additional features. In this article, we will explore the 10 best Optimizely Heatmaps alternatives and competitors in 2024.

1. Hotjar

Hotjar is one of the leading heatmap tools that provides a comprehensive suite of website analytics features. In addition to heatmaps, Hotjar offers features like session recordings, conversion funnels, form analysis, and feedback polls. With its easy-to-use interface and powerful insights, Hotjar is a top choice for users looking for a complete website analytics solution.

2. Crazy Egg

Crazy Egg is a popular heatmap and A/B testing tool that helps website owners optimize their pages for better conversions. With Crazy Egg, users can create heatmaps to understand visitor behavior, scroll maps to see how far users scroll down on a page, and overlay reports to identify the most clicked areas on a webpage. Additionally, Crazy Egg offers other features like A/B testing and user recordings to provide a comprehensive optimization experience.

Reading more:

3. Lucky Orange

Lucky Orange is another heatmap tool that offers a wide range of features to analyze and optimize website performance. Apart from heatmaps, Lucky Orange provides real-time visitor recordings, conversion funnels, form analytics, and live chat support. With its robust feature set and affordable pricing, Lucky Orange is a strong competitor in the heatmap tools market.

4. ClickTale

ClickTale is a heatmap tool that specializes in visualizing user behavior and engagement on websites. With its advanced heatmap technology, ClickTale offers detailed insights into user interactions like mouse movements, clicks, scrolling, and attention areas. ClickTale also provides session replays and conversion analytics to help users understand the entire customer journey.

5. Mouseflow

Mouseflow is a comprehensive analytics tool that includes heatmap features to visualize user behavior. With Mouseflow, users can create heatmaps based on mouse movement, clicks, scrolls, and attention. Mouseflow also offers session replay, form analytics, funnel analysis, and feedback tools to provide a holistic view of website performance.

6. VWO (Visual Website Optimizer)

VWO (Visual Website Optimizer) is an all-in-one conversion optimization platform that includes a powerful heatmap feature. Along with heatmaps, VWO offers A/B testing, visitor recordings, on-page surveys, and personalization options. With its intuitive interface and extensive feature set, VWO is a popular choice for marketers and website owners.

Reading more:

7. FullStory

FullStory is a customer experience analytics platform that provides heatmap features to understand user behavior. With FullStory, users can create heatmaps based on clicks, scrolls, rage clicks, and attention. FullStory also offers session replay, error tracking, and conversion funnel analysis, making it a comprehensive tool for optimizing website performance.

8. Smartlook

Smartlook is a heatmap and session replay tool that helps website owners understand user behavior. With Smartlook, users can visualize heatmaps based on clicks, scrolls, and attention. Smartlook also offers session replay, conversion funnels, and event tracking to provide a complete picture of user interactions.

9. Inspectlet

Inspectlet is a user behavior analysis tool that offers heatmap capabilities. With Inspectlet, users can generate heatmaps based on clicks, scrolls, and mouse movements. Inspectlet also provides session recordings, form analytics, and conversion funnels to help users optimize their websites.

10. Decibel

Decibel is a digital experience analytics tool that includes heatmap features to understand user behavior and website performance. With Decibel, users can create heatmaps based on clicks, scrolls, attention, and form interactions. Decibel also offers session replay, error reporting, and conversion analysis to provide comprehensive insights for optimization.

Reading more:

In conclusion, while Optimizely Heatmaps is a popular choice for website owners and marketers, there are several alternatives and competitors that offer similar or even more advanced features. Whether you prioritize a complete suite of website analytics tools, A/B testing capabilities, or specific aspects like session recordings, form analytics, or conversion funnels, the above list provides a diverse range of options. Consider factors such as pricing, ease of use, and specific features when selecting a heatmap tool that best suits your needs in 2024 and beyond.