Oracle Eloqua is a popular marketing automation platform used by businesses to streamline their marketing campaigns and improve customer engagement. However, with the rise of new technologies and the increasing demand for more advanced features, there are other marketing automation platforms that offer similar functionalities and unique features. In this article, we will explore the ten best Oracle Eloqua alternatives and competitors in 2024.

1. HubSpot

HubSpot is a leading inbound marketing and sales platform that provides a comprehensive set of tools for businesses to attract, engage, and delight customers. It offers a user-friendly interface, visual workflows, and email marketing automation, making it suitable for both beginners and advanced marketers. HubSpot also provides built-in support for social media management, content creation, and analytics, making it a versatile alternative to Oracle Eloqua.

Key Features:

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  • Inbound marketing and sales platform with a user-friendly interface
  • Visual workflows and email marketing automation
  • Built-in support for social media management, content creation, and analytics
  • Active community and extensive documentation

Benefits: HubSpot is suitable for marketers who want a comprehensive marketing automation platform with a user-friendly interface, visual workflows, and built-in support for social media management, content creation, and analytics.

Suitable For: Businesses of all sizes seeking a comprehensive marketing automation platform with a focus on inbound marketing and sales.

2. Marketo

Marketo is a popular marketing automation platform used by businesses to generate leads, drive revenue, and improve customer engagement. It offers a wide range of features, including lead management, email marketing automation, and analytics. Marketo also provides support for account-based marketing (ABM), making it a powerful alternative to Oracle Eloqua.

Key Features:

  • Marketing automation platform with a focus on lead management and revenue generation
  • Email marketing automation and analytics
  • Support for account-based marketing (ABM)
  • Active community and extensive documentation

Benefits: Marketo is suitable for businesses that require a marketing automation platform with a focus on lead management, revenue generation, email marketing automation, and support for account-based marketing (ABM).

Suitable For: Businesses seeking a marketing automation platform focused on lead management, revenue generation, and account-based marketing (ABM).

3. Pardot

Pardot is a marketing automation platform designed for B2B businesses to improve their lead generation and sales processes. It offers a comprehensive set of tools, including lead management, email marketing automation, and analytics. Pardot also provides support for Salesforce integration, making it a powerful alternative to Oracle Eloqua.

Key Features:

  • Marketing automation platform designed for B2B businesses
  • Comprehensive set of tools, including lead management, email marketing automation, and analytics
  • Salesforce integration
  • Active community and extensive documentation

Benefits: Pardot is suitable for B2B businesses that require a marketing automation platform with a comprehensive set of tools, email marketing automation, lead management, and Salesforce integration.

Suitable For: B2B businesses seeking a marketing automation platform focused on lead generation, sales processes, and Salesforce integration.

4. ActiveCampaign

ActiveCampaign is a marketing automation platform designed to help businesses automate their marketing campaigns and improve customer engagement. It offers a wide range of features, including email marketing automation, CRM integration, and marketing automation workflows. ActiveCampaign also provides support for SMS marketing and site messaging, making it a versatile alternative to Oracle Eloqua.

Key Features:

  • Marketing automation platform focused on email marketing automation and customer engagement
  • CRM integration and marketing automation workflows
  • Support for SMS marketing and site messaging
  • Active community and extensive documentation

Benefits: ActiveCampaign is suitable for businesses that require a marketing automation platform with a focus on email marketing automation, customer engagement, and support for SMS marketing and site messaging.

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Suitable For: Businesses seeking a marketing automation platform focused on email marketing, CRM integration, and customer engagement with support for SMS marketing and site messaging.

5. Salesforce Marketing Cloud

Salesforce Marketing Cloud is a marketing automation platform designed to help businesses deliver personalized experiences across various channels. It offers a comprehensive set of tools, including email marketing automation, mobile marketing, and social media management. Salesforce Marketing Cloud also provides support for AI-powered marketing, making it a powerful alternative to Oracle Eloqua.

Key Features:

  • Marketing automation platform designed to deliver personalized experiences across various channels
  • Comprehensive set of tools, including email marketing automation, mobile marketing, and social media management
  • Support for AI-powered marketing
  • Active community and extensive documentation

Benefits: Salesforce Marketing Cloud is suitable for businesses that require a marketing automation platform with a focus on personalized experiences, email marketing automation, mobile marketing, social media management, and AI-powered marketing.

Suitable For: Businesses seeking a marketing automation platform focused on delivering personalized experiences across various channels with support for AI-powered marketing.

6. Act-On

Act-On is a marketing automation platform designed to help businesses automate their marketing campaigns and improve customer engagement. It offers a wide range of features, including email marketing automation, lead management, and analytics. Act-On also provides support for social media management, making it a versatile alternative to Oracle Eloqua.

Key Features:

  • Marketing automation platform focused on email marketing automation and customer engagement
  • Lead management and analytics
  • Support for social media management
  • Active community and extensive documentation

Benefits: Act-On is suitable for businesses that require a marketing automation platform with a focus on email marketing automation, lead management, and support for social media management.

Suitable For: Businesses seeking a marketing automation platform focused on email marketing, lead management, and social media management.

7. Infusionsoft

Infusionsoft is a marketing automation platform designed for small businesses to streamline their sales and marketing processes. It offers a comprehensive set of tools, including email marketing automation, lead management, and e-commerce integration. Infusionsoft also provides support for CRM integration and a user-friendly interface, making it a powerful alternative to Oracle Eloqua.

Key Features:

  • Marketing automation platform designed for small businesses
  • Comprehensive set of tools, including email marketing automation, lead management, and e-commerce integration
  • CRM integration and a user-friendly interface
  • Active community and extensive documentation

Benefits: Infusionsoft is suitable for small businesses that require a marketing automation platform with a focus on email marketing automation, lead management, e-commerce integration, CRM integration, and a user-friendly interface.

Suitable For: Small businesses seeking a marketing automation platform focused on sales and marketing processes with support for e-commerce integration and CRM integration.

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8. Sendinblue

Sendinblue is a marketing automation platform designed to help businesses improve their customer engagement through email marketing automation and SMS marketing. It offers a wide range of features, including lead management, marketing automation workflows, and analytics. Sendinblue also provides support for CRM integration and a visual email builder, making it a versatile alternative to Oracle Eloqua.

Key Features:

  • Marketing automation platform focused on email marketing automation and SMS marketing
  • Lead management, marketing automation workflows, and analytics
  • CRM integration and visual email builder
  • Active community and extensive documentation

Benefits: Sendinblue is suitable for businesses that require a marketing automation platform with a focus on email marketing automation, SMS marketing, lead management, and support for CRM integration.

Suitable For: Businesses seeking a marketing automation platform focused on email marketing automation, SMS marketing, and CRM integration.

9. Autopilot

Autopilot is a marketing automation platform designed to help businesses automate their marketing campaigns and improve customer engagement. It offers a comprehensive set of tools, including email marketing automation, lead management, and analytics. Autopilot also provides support for visual workflows and a user-friendly interface, making it a powerful alternative to Oracle Eloqua.

Key Features:

  • Marketing automation platform focused on email marketing automation and customer engagement
  • Lead management, analytics, and visual workflows
  • User-friendly interface
  • Active community and extensive documentation

Benefits: Autopilot is suitable for businesses that require a marketing automation platform with a focus on email marketing automation, customer engagement, lead management, and support for visual workflows.

Suitable For: Businesses seeking a marketing automation platform focused on email marketing automation, lead management, and customer engagement with support for visual workflows.

10. Campaign Monitor

Campaign Monitor is a marketing automation platform designed to help businesses streamline their email marketing campaigns and improve customer engagement. It offers a wide range of features, including email marketing automation, lead management, and analytics. Campaign Monitor also provides support for personalization and visual email builders, making it a versatile alternative to Oracle Eloqua.

Key Features:

  • Marketing automation platform focused on email marketing automation and customer engagement
  • Lead management and analytics
  • Support for personalization and visual email builders
  • Active community and extensive documentation

Benefits: Campaign Monitor is suitable for businesses that require a marketing automation platform with a focus on email marketing automation, lead management, and support for personalization and visual email builders.

Suitable For: Businesses seeking a marketing automation platform focused on email marketing automation, lead management, and customer engagement with support for personalization and visual email builders.