Qualtrics is a popular online survey platform that helps businesses and researchers gather valuable insights and feedback from their target audience. It offers a range of features for survey creation, distribution, and analysis. While Qualtrics is widely used and trusted in the industry, there are several other alternatives and competitors that provide similar functionalities and cater to different needs. In this article, we will explore the 10 best Qualtrics alternatives and competitors in 2024.

1. SurveyMonkey

SurveyMonkey is one of the most well-known and widely used survey platforms available. It offers a user-friendly interface, a variety of question types, and advanced survey logic features. SurveyMonkey provides robust survey creation tools, real-time response tracking, and powerful analytics capabilities. With its large user base and extensive integration options, SurveyMonkey is a strong alternative to Qualtrics for businesses and researchers looking for a versatile survey solution.

2. Google Forms

Google Forms is a free survey tool provided by Google. It offers a simple and intuitive interface, making it easy for users to create surveys and collect responses. Google Forms integrates seamlessly with other Google applications, such as Google Sheets for data analysis. While it may not offer as many advanced features as Qualtrics, Google Forms is a great choice for basic surveys and quick data collection.

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3. Typeform

Typeform is a visually appealing survey platform that focuses on delivering a great user experience. It offers a wide range of question types, customizable themes, and interactive features. Typeform stands out for its conversational interface, which simulates a conversation with respondents and keeps them engaged throughout the survey. With its emphasis on aesthetics and user engagement, Typeform is a compelling alternative to Qualtrics, especially for creative and interactive surveys.

4. SurveyGizmo

SurveyGizmo is a feature-rich survey platform that provides advanced customization options and powerful reporting capabilities. It offers a drag-and-drop interface, a variety of question types, and complex survey logic features. SurveyGizmo also supports data piping, custom scripting, and API integrations. With its robust feature set and flexibility, SurveyGizmo is a solid alternative to Qualtrics for businesses and researchers with specific survey requirements.

5. Zoho Survey

Zoho Survey is part of the larger suite of business applications offered by Zoho. It provides a comprehensive set of survey features, including a variety of question types, customizable themes, and survey logic options. Zoho Survey also integrates seamlessly with other Zoho applications, allowing for easy data analysis and collaboration. With its affordable pricing plans and strong integration capabilities, Zoho Survey is a good alternative to Qualtrics for businesses already using Zoho's suite of tools.

6. Formstack

Formstack is a versatile online form builder that can be used for creating surveys, as well as other types of forms. It offers a wide range of features, including customizable templates, conditional logic, and data routing options. Formstack also integrates with popular third-party applications, such as Salesforce and Mailchimp. With its focus on form building and data management, Formstack is a suitable alternative to Qualtrics for businesses looking for a comprehensive solution beyond surveys.

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7. SoGoSurvey

SoGoSurvey is a robust survey platform that provides a variety of features for survey creation, distribution, and analysis. It offers a user-friendly interface, advanced question types, and customizable templates. SoGoSurvey also includes powerful reporting and data analysis tools, allowing users to gain valuable insights from their survey responses. With its comprehensive feature set and competitive pricing, SoGoSurvey is a strong competitor to Qualtrics for businesses and researchers.

8. Microsoft Forms

Microsoft Forms is a free survey tool offered as part of the Microsoft Office suite. It provides a simple and intuitive interface, making it easy to create surveys and collect responses. Microsoft Forms integrates seamlessly with other Microsoft applications, such as Excel for data analysis. While it may not offer as many advanced features as Qualtrics, Microsoft Forms is a suitable choice for basic surveys and organizations already using Microsoft Office.

9. Alchemer (formerly SurveyGizmo)

Formerly known as SurveyGizmo, Alchemer is a powerful survey platform that offers advanced features for survey creation, distribution, and analysis. It provides a user-friendly interface, customizable themes, and a variety of question types. Alchemer also includes advanced reporting capabilities, allowing users to generate insightful reports and visualizations. With its robust feature set and focus on data analysis, Alchemer is a solid alternative to Qualtrics for businesses and researchers.

10. JotForm

JotForm is an online form builder that can be used for creating surveys, as well as other types of forms. It offers a wide range of features, including customizable templates, conditional logic, and integrations with popular third-party applications. JotForm provides a user-friendly interface and allows for easy form customization. With its affordable pricing plans and extensive integration options, JotForm is a suitable alternative to Qualtrics for businesses and individuals looking for a versatile form-building solution.

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In conclusion, while Qualtrics remains a popular choice for online surveys, there are several alternatives and competitors available in 2024. Whether you prefer the robust features of SurveyMonkey, the visually appealing interface of Typeform, or the advanced customization options of SurveyGizmo, these 10 alternatives provide a range of options for businesses and researchers in need of survey solutions. Consider your specific requirements, budget, and desired level of customization when selecting the best Qualtrics alternative for your survey needs.