RollWorks is a popular account-based marketing (ABM) platform that helps businesses identify and engage with their target accounts. It offers features like account targeting, personalized messaging, and campaign optimization to drive better marketing outcomes. However, there are several alternative platforms available in the market that provide similar or even better ABM capabilities. In this article, we will explore the 10 best RollWorks alternatives and competitors that businesses should consider in 2024.

1. Terminus

Terminus is a comprehensive ABM platform that helps businesses identify, engage, and close deals with their target accounts. It offers features like account-based advertising, sales intelligence, and account-based analytics. With its intuitive interface and robust integrations with popular CRM and marketing automation tools, Terminus provides an excellent alternative to RollWorks for businesses looking to implement a comprehensive ABM strategy.

Moreover, Terminus offers advanced targeting capabilities, allowing businesses to reach their target accounts across various channels and devices. With its focus on revenue generation and ROI measurement, Terminus is a powerful choice for businesses seeking an alternative to RollWorks.

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2. Engagio

Engagio is a leading ABM platform that helps businesses orchestrate and measure account-based interactions across multiple channels. It offers features like account scoring, personalized content, and cross-channel analytics. With its emphasis on account-level engagement and alignment between marketing and sales teams, Engagio provides a compelling alternative to RollWorks for businesses looking to drive meaningful engagement with their target accounts.

Additionally, Engagio integrates with popular CRM and marketing automation tools, enabling businesses to streamline their ABM workflows. With its focus on personalized experiences and account-based analytics, Engagio is an ideal choice for businesses seeking a sophisticated ABM platform.

3. Demandbase

Demandbase is a comprehensive ABM platform that helps businesses identify, engage, and convert their target accounts. It offers features like account-based advertising, personalization, and account-level analytics. With its advanced targeting capabilities and extensive network of B2B publishers, Demandbase provides a robust alternative to RollWorks for businesses looking to maximize their ABM efforts.

Moreover, Demandbase integrates with popular CRM and marketing automation tools, allowing businesses to leverage their existing data and workflows. With its focus on account-level insights and personalized experiences, Demandbase is a reliable choice for businesses seeking an alternative to RollWorks.

4. Jabmo

Jabmo is an innovative ABM platform that helps businesses engage with their target accounts at key stages of the buyer's journey. It offers features like account-based advertising, website personalization, and account-based analytics. With its focus on real-time personalization and intent data, Jabmo provides a unique alternative to RollWorks for businesses looking to deliver personalized experiences to their target accounts.

Additionally, Jabmo integrates with popular CRM and marketing automation tools, allowing businesses to align their ABM efforts with their existing workflows. With its emphasis on engagement and conversion, Jabmo is a compelling choice for businesses seeking a differentiated ABM platform.

5. 6sense

6sense is an AI-powered ABM platform that helps businesses predict and prioritize their target accounts' buying intent. It offers features like predictive analytics, account scoring, and personalized campaigns. With its advanced machine learning algorithms and rich intent data, 6sense provides a powerful alternative to RollWorks for businesses looking to enhance their ABM strategies.

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Moreover, 6sense integrates with popular CRM and marketing automation tools, enabling businesses to leverage their existing customer data and workflows. With its focus on predictive insights and personalized experiences, 6sense is an ideal choice for businesses seeking an AI-driven ABM platform.

6. Kwanzoo

Kwanzoo is a versatile ABM platform that helps businesses engage with their target accounts through interactive online experiences. It offers features like account-based advertising, personalized landing pages, and multi-channel engagement. With its emphasis on interactive content and cross-channel campaigns, Kwanzoo provides a unique alternative to RollWorks for businesses looking to deliver engaging experiences to their target accounts.

Additionally, Kwanzoo integrates with popular CRM and marketing automation tools, allowing businesses to align their ABM efforts with their existing workflows. With its focus on interactive engagement and cross-channel optimization, Kwanzoo is a compelling choice for businesses seeking a differentiated ABM platform.

7. Triblio

Triblio is a comprehensive ABM platform that helps businesses personalize their marketing efforts for their target accounts. It offers features like account-based advertising, website personalization, and account-based analytics. With its intuitive interface and robust integrations with popular CRM and marketing automation tools, Triblio provides an excellent alternative to RollWorks for businesses looking to implement a personalized ABM strategy.

Moreover, Triblio offers advanced targeting capabilities, allowing businesses to deliver relevant content and experiences to their target accounts at scale. With its focus on personalization and account-based analytics, Triblio is a powerful choice for businesses seeking an alternative to RollWorks.

8. MRP Prelytix

MRP Prelytix is an AI-powered ABM platform that helps businesses identify, engage, and convert their target accounts. It offers features like predictive analytics, account scoring, and personalized campaigns. With its advanced machine learning algorithms and real-time intent data, MRP Prelytix provides a robust alternative to RollWorks for businesses looking to enhance their ABM strategies.

Additionally, MRP Prelytix integrates with popular CRM and marketing automation tools, enabling businesses to leverage their existing customer data and workflows. With its focus on predictive insights and personalized experiences, MRP Prelytix is a reliable choice for businesses seeking an AI-driven ABM platform.

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9. Madison Logic

Madison Logic is a leading ABM platform that helps businesses engage with their target accounts through account-based advertising and content syndication. It offers features like intent data, lead generation, and account-based analytics. With its extensive network of B2B publishers and focus on demand generation, Madison Logic provides a compelling alternative to RollWorks for businesses looking to drive engagement and conversions with their target accounts.

Moreover, Madison Logic integrates with popular CRM and marketing automation tools, allowing businesses to align their ABM efforts with their existing workflows. With its emphasis on intent data and lead generation, Madison Logic is an ideal choice for businesses seeking a comprehensive ABM platform.

10. InsideView

InsideView is a powerful ABM platform that helps businesses identify, understand, and engage with their target accounts. It offers features like account profiling, data enrichment, and account-based analytics. With its extensive database of company and contact information and focus on data accuracy, InsideView provides a robust alternative to RollWorks for businesses looking to enhance their ABM strategies.

Additionally, InsideView integrates with popular CRM and marketing automation tools, enabling businesses to leverage their existing customer data and workflows. With its emphasis on data-driven insights and account-based analytics, InsideView is a reliable choice for businesses seeking an alternative to RollWorks.

In conclusion, while RollWorks offers a range of ABM features to help businesses identify and engage with their target accounts, there are several alternative platforms available in 2024 that provide similar or even better capabilities. Whether you need advanced targeting capabilities, personalized experiences, or sophisticated analytics, these alternatives offer a wide range of options to enhance your ABM efforts. Consider your specific needs, such as integration requirements, budget, and desired outcomes, to choose the best RollWorks alternative that fits your business requirements.