Sprout Social is a popular social media management software that allows businesses to manage multiple social media accounts, monitor brand mentions, and analyze social media performance. However, there are several other social media management tools available that offer similar features and functionality. In this article, we will discuss the 10 best Sprout Social alternatives and competitors in 2024.

Choosing the right social media management tool is crucial for businesses of all sizes, as it can help them save time, manage resources effectively, and improve their social media presence. These alternatives to Sprout Social provide similar functionalities while offering their own unique features and advantages. Whether you're looking for a more affordable option, specialized tools, or better analytics, there's an alternative out there for you. Let's dive into the 10 best Sprout Social alternatives and competitors in 2024:

1. Hootsuite

Hootsuite is one of the most popular social media management tools available, offering a comprehensive set of features for managing social media accounts, scheduling posts, and analyzing performance. It allows users to manage multiple social media platforms from a single dashboard, making it ideal for businesses with a strong social media presence. Hootsuite also offers advanced features like social listening and sentiment analysis.

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Key Features:

  • Comprehensive set of features for managing social media accounts
  • Advanced features like social listening and sentiment analysis
  • Ability to manage multiple social media platforms from a single dashboard

2. Buffer

Buffer is a social media management tool that focuses on scheduling and publishing content to various social media platforms. It offers a simple and intuitive interface, making it easy for businesses of all sizes to manage their social media presence. Buffer also provides detailed analytics on social media performance, allowing users to track engagement and measure ROI.

Key Features:

  • Focus on scheduling and publishing content
  • Simple and intuitive interface
  • Detailed analytics on social media performance

3. Agorapulse

Agorapulse is a social media management tool that offers features like scheduling, publishing, analytics, and social listening. It also provides advanced features like CRM integration and team collaboration, making it ideal for businesses with multiple social media accounts and teams. Agorapulse is particularly popular among small and medium-sized businesses.

Key Features:

  • Comprehensive set of features for managing social media accounts
  • Advanced features like CRM integration and team collaboration
  • Popular among small and medium-sized businesses

4. Sendible

Sendible is a social media management tool designed for agencies and businesses with multiple clients. It offers a wide range of features for managing social media accounts, including scheduling, publishing, analytics, and social listening. Sendible also provides white-label options, allowing users to customize the platform with their own branding.

Key Features:

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  • Designed for agencies and businesses with multiple clients
  • Comprehensive set of features for managing social media accounts
  • White-label options for customizing the platform with your branding

5. Loomly

Loomly is a social media management tool that focuses on content creation and collaboration. It offers features like content calendars, post ideas, and approval workflows, making it ideal for businesses with a strong focus on content marketing. Loomly also provides analytics on social media performance, allowing users to track engagement and ROI.

Key Features:

  • Focus on content creation and collaboration
  • Features like content calendars, post ideas, and approval workflows
  • Analytics on social media performance

6. Sprinklr

Sprinklr is a social media management tool designed for enterprise-level businesses. It offers a comprehensive set of features for managing social media accounts, including scheduling, publishing, analytics, and social listening. Sprinklr also provides advanced features like chatbots and AI-powered social media management.

Key Features:

  • Designed for enterprise-level businesses
  • Comprehensive set of features for managing social media accounts
  • Advanced features like chatbots and AI-powered social media management

7. CoSchedule

CoSchedule is a social media management tool that focuses on content marketing and project management. It offers features like content calendars, marketing workflows, and team collaboration, making it ideal for businesses with a strong focus on content marketing. CoSchedule also provides analytics on social media performance, allowing users to track engagement and ROI.

Key Features:

  • Focus on content marketing and project management
  • Features like content calendars, marketing workflows, and team collaboration
  • Analytics on social media performance

8. Falcon.io

Falcon.io is a social media management tool that offers features like scheduling, publishing, analytics, and social listening. It also provides advanced features like influencer marketing and crisis management, making it ideal for businesses with a strong social media presence. Falcon.io is particularly popular among e-commerce businesses.

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Key Features:

  • Comprehensive set of features for managing social media accounts
  • Advanced features like influencer marketing and crisis management
  • Particularly popular among e-commerce businesses

9. SocialPilot

SocialPilot is a social media management tool that focuses on scheduling and publishing content to various social media platforms. It offers a simple and intuitive interface, making it easy for businesses of all sizes to manage their social media presence. SocialPilot also provides analytics on social media performance, allowing users to track engagement and measure ROI.

Key Features:

  • Focus on scheduling and publishing content
  • Simple and intuitive interface
  • Analytics on social media performance

10. Later

Later is a social media management tool designed specifically for Instagram. It offers features like scheduling, publishing, and analytics, making it ideal for businesses with a strong Instagram presence. Later also provides advanced features like user-generated content management and influencer marketing.

Key Features:

  • Designed specifically for Instagram
  • Comprehensive set of features for managing Instagram accounts
  • Advanced features like user-generated content management and influencer marketing

In conclusion, while Sprout Social remains a popular choice for social media management, there are several other alternatives and competitors available in 2024. These alternatives offer similar functionalities while providing unique features and advantages. Whether you prioritize affordability, specialized tools, or advanced analytics, there's a Sprout Social alternative that can cater to your specific needs. Take the time to explore these options and find the one that best suits your style and requirements.