Terminus is a popular account-based marketing (ABM) platform that enables B2B marketers to target high-value accounts, engage them with personalized messaging, and measure the impact of their campaigns. While Terminus offers a robust set of features, there are several alternatives and competitors in the market that provide similar or better capabilities. In this article, we will explore the top 10 Terminus alternatives and competitors in 2024, highlighting their unique offerings, advantages, and potential impact on ABM success.

1. Engagio

Engagio is a comprehensive ABM platform that allows marketers to orchestrate targeted campaigns across multiple channels, including email, social media, web, and advertising. It provides advanced analytics and reporting features, as well as AI-powered insights on account engagement and buying signals. Engagio also offers sales enablement tools, such as account-based analytics and playbooks, to help teams align their efforts and close more deals.

2. Demandbase

Demandbase is another leading ABM platform that specializes in account identification and targeting. It utilizes artificial intelligence and machine learning to analyze intent data and identify the most relevant accounts for marketing and sales outreach. Demandbase also offers a range of engagement tools, including personalized advertising, web personalization, and chatbots, to drive account engagement and conversion.

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3. RollWorks

RollWorks is an ABM platform that focuses on account-based advertising and retargeting. It provides an extensive database of B2B contacts and companies, as well as advanced targeting capabilities for display ads, LinkedIn ads, and other digital channels. RollWorks also offers optimization tools, such as A/B testing and conversion tracking, to help marketers improve their ad performance and ROI.

4. 6sense

6sense is a predictive intelligence platform that leverages AI and big data to identify and prioritize accounts with high buying intent. It provides real-time insights on account engagement and activity, as well as predictive models that help marketers understand the likelihood of an account to convert. 6sense also offers account-based advertising and sales enablement tools to help teams engage and convert target accounts.

5. Triblio

Triblio is an ABM platform that focuses on account-based advertising and web personalization. It provides advanced targeting capabilities for display ads, LinkedIn ads, and other channels, as well as personalized landing pages and content experiences. Triblio also offers reporting and analytics features, as well as integration with popular CRM and marketing automation platforms.

6. Madison Logic

Madison Logic is an ABM platform that specializes in lead generation and account targeting for B2B companies. It provides a database of over 30 million contacts, as well as advanced targeting capabilities for display ads, email, and content syndication. Madison Logic also offers a range of engagement tools, such as webinars and whitepapers, to drive account engagement and conversion.

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7. Jabmo

Jabmo is an ABM platform that focuses on account-based advertising and sales enablement. It provides advanced targeting capabilities for display ads, LinkedIn ads, and other channels, as well as sales intelligence and collaboration tools. Jabmo also offers a range of engagement tools, including personalized landing pages and content experiences, to drive account engagement and conversion.

8. Kwanzoo

Kwanzoo is an ABM platform that specializes in account-based advertising and retargeting. It provides advanced targeting capabilities for display ads, retargeting, and social media, as well as optimization tools like A/B testing and conversion tracking. Kwanzoo also offers personalized landing pages and content experiences to drive account engagement and conversion.

9. Evergage

Evergage is a personalization and engagement platform that enables marketers to deliver personalized experiences across multiple channels, including web, email, and mobile. It provides advanced analytics and reporting features, as well as AI-powered personalization and segmentation capabilities. Evergage also offers account-based advertising and sales enablement tools to drive account engagement and conversion.

10. Marketo Engage

Marketo Engage is a leading marketing automation platform that provides robust ABM capabilities for B2B marketers. It offers account-based targeting and personalization, as well as lead nurturing and scoring features. Marketo Engage also integrates with popular CRM systems, such as Salesforce, to provide a comprehensive view of account engagement and conversion.

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In conclusion, while Terminus is a popular choice for B2B marketers looking to implement ABM strategies, there are several alternatives and competitors available in 2024 that offer similar or enhanced capabilities. Engagio offers comprehensive ABM orchestration, Demandbase specializes in account identification and targeting, RollWorks focuses on account-based advertising and retargeting, 6sense leverages predictive intelligence, Triblio offers account-based advertising and web personalization, Madison Logic specializes in lead generation and account targeting, Jabmo provides account-based advertising and sales enablement, Kwanzoo focuses on account-based advertising and retargeting, Evergage offers personalization and engagement, and Marketo Engage provides ABM capabilities within a marketing automation platform. Each alternative caters to different preferences and needs, providing B2B marketers with diverse options to optimize their ABM success and achieve their business goals.