UserTesting heatmaps provide valuable insights into how users interact with a website or app, highlighting areas where users tend to focus their attention. While UserTesting's heatmaps are a great tool for improving user experience, there are several alternatives and competitors in 2024 that offer similar or even better heatmap capabilities. In this article, we will explore the top 10 UserTesting heatmap alternatives and competitors in 2024, highlighting their key features, benefits, and what sets them apart.

1. Hotjar

Hotjar is an all-in-one analytics and feedback platform that offers a range of features for improving website and app user experience. With its heatmap capabilities, Hotjar enables users to track clicks, taps, and scrolling behavior, providing valuable insights into how users interact with a website or app. The platform also offers session recordings, surveys, and feedback widgets, making it a comprehensive alternative to UserTesting heatmaps.

Key Features:

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  • Heatmap tracking for clicks, taps, and scrolling behavior
  • Session recordings, surveys, and feedback widgets
  • Comprehensive analytics and feedback platform

2. Crazy Egg

Crazy Egg is a web analytics platform that offers a range of features for improving website user experience. With its heatmap capabilities, Crazy Egg provides users with insights into how users interact with a website, highlighting areas where users tend to focus their attention. The platform also offers A/B testing, user session recordings, and conversion rate optimization tools, making it a strong competitor to UserTesting heatmaps.

Key Features:

  • Heatmap tracking for user interaction
  • A/B testing, user session recordings, and conversion rate optimization tools
  • Web analytics platform for improving user experience

3. ClickTale

ClickTale is a digital experience analytics platform that offers a range of features for improving website and app user experience. With its heatmap capabilities, ClickTale enables users to track clicks, taps, and scrolling behavior, providing valuable insights into how users interact with a website or app. The platform also offers session replays, conversion analytics, and behavioral targeting tools, making it a comprehensive alternative to UserTesting heatmaps.

Key Features:

  • Heatmap tracking for clicks, taps, and scrolling behavior
  • Session replays, conversion analytics, and behavioral targeting tools
  • Comprehensive digital experience analytics platform

4. Mouseflow

Mouseflow is a web analytics platform that offers a range of features for improving website user experience. With its heatmap capabilities, Mouseflow provides users with insights into how users interact with a website, highlighting areas where users tend to focus their attention. The platform also offers session replays, funnel analysis, and feedback widgets, making it a strong competitor to UserTesting heatmaps.

Key Features:

  • Heatmap tracking for user interaction
  • Session replays, funnel analysis, and feedback widgets
  • Web analytics platform for improving user experience

5. Sumo Logic

Sumo Logic is a cloud-based log management and analytics platform that offers a range of features for improving website and app user experience. With its heatmap capabilities, Sumo Logic enables users to track clicks, taps, and scrolling behavior, providing valuable insights into how users interact with a website or app. The platform also offers log analysis, security analytics, and machine learning capabilities, making it a comprehensive alternative to UserTesting heatmaps.

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Key Features:

  • Heatmap tracking for clicks, taps, and scrolling behavior
  • Log analysis, security analytics, and machine learning capabilities
  • Cloud-based analytics platform for improving user experience

6. FullStory

FullStory is a customer experience analytics platform that offers a range of features for improving website and app user experience. With its heatmap capabilities, FullStory provides users with insights into how users interact with a website or app, highlighting areas where users tend to focus their attention. The platform also offers session replay, conversion analytics, and customer segmentation tools, making it a strong competitor to UserTesting heatmaps.

Key Features:

  • Heatmap tracking for user interaction
  • Session replay, conversion analytics, and customer segmentation tools
  • Customer experience analytics platform for improving user experience

7. Lucky Orange

Lucky Orange is a web analytics platform that offers a range of features for improving website user experience. With its heatmap capabilities, Lucky Orange enables users to track clicks, taps, and scrolling behavior, providing valuable insights into how users interact with a website. The platform also offers session recordings, conversion funnels, and form analytics, making it a comprehensive alternative to UserTesting heatmaps.

Key Features:

  • Heatmap tracking for clicks, taps, and scrolling behavior
  • Session recordings, conversion funnels, and form analytics
  • Web analytics platform for improving user experience

8. Inspectlet

Inspectlet is a web analytics platform that offers a range of features for improving website user experience. With its heatmap capabilities, Inspectlet provides users with insights into how users interact with a website, highlighting areas where users tend to focus their attention. The platform also offers session recordings, form analytics, and conversion funnels, making it a strong competitor to UserTesting heatmaps.

Key Features:

Reading more:

  • Heatmap tracking for user interaction
  • Session recordings, form analytics, and conversion funnels
  • Web analytics platform for improving user experience

9. Mixpanel

Mixpanel is an analytics platform that offers a range of features for improving website and app user experience. With its heatmap capabilities, Mixpanel enables users to track clicks, taps, and scrolling behavior, providing valuable insights into how users interact with a website or app. The platform also offers user segmentation, A/B testing, and push notifications, making it a comprehensive alternative to UserTesting heatmaps.

Key Features:

  • Heatmap tracking for clicks, taps, and scrolling behavior
  • User segmentation, A/B testing, and push notifications
  • Analytics platform for improving user experience

10. VWO (Visual Website Optimizer)

VWO is a web optimization and personalization platform that offers a range of features for improving website user experience. With its heatmap capabilities, VWO provides users with insights into how users interact with a website, highlighting areas where users tend to focus their attention. The platform also offers A/B testing, user feedback, and personalization tools, making it a strong competitor to UserTesting heatmaps.

Key Features:

  • Heatmap tracking for user interaction
  • A/B testing, user feedback, and personalization tools
  • Web optimization and personalization platform for improving user experience

In conclusion, while UserTesting heatmaps are a great tool for improving user experience, there are several alternatives and competitors in 2024 that offer similar or even better heatmap capabilities. Whether you prioritize comprehensive analytics, session recordings, or personalization options, the alternatives listed above offer excellent choices for individuals and businesses seeking an alternative to UserTesting heatmaps. Consider your specific needs and preferences to choose the web analytics platform that best suits your goals and objectives.