Visual Website Optimizer (VWO) is a popular conversion optimization tool that allows website owners to improve their website's performance. It offers features such as A/B testing, heatmaps, and visitor recordings. While VWO is a great tool, there are several alternatives and competitors available in the market that offer similar or even better functionalities. In this article, we will explore the ten best VWO alternatives and competitors in 2024.

1. Optimizely

Optimizely is a comprehensive A/B testing and personalization platform that offers a range of features to optimize your website's performance. It provides a user-friendly interface and supports both visual and code-based editing. Optimizely also offers powerful targeting options, allowing you to segment your audience and deliver personalized experiences.

Key Features:

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  • Comprehensive A/B testing and personalization platform
  • User-friendly interface
  • Visual and code-based editing options
  • Powerful targeting options for personalization

2. Google Optimize

Google Optimize is a free A/B testing and personalization tool offered by Google. It integrates seamlessly with other Google tools, such as Analytics and Ads, and offers a user-friendly interface. Google Optimize also provides advanced targeting options, such as URL targeting and custom JavaScript targeting.

Key Features:

  • Free A/B testing and personalization tool
  • Seamless integration with other Google tools
  • User-friendly interface
  • Advanced targeting options

3. Crazy Egg

Crazy Egg is a popular heatmap and A/B testing tool that helps you understand how your visitors interact with your website. It offers various heatmap types, including click, scroll, and attention maps. Crazy Egg also provides A/B testing functionality and visitor recordings, allowing you to optimize your website's performance.

Key Features:

  • Heatmap and A/B testing tool
  • Various heatmap types, including click, scroll, and attention maps
  • Visitor recordings for optimization
  • User-friendly interface

4. Freshmarketer

Freshmarketer is an all-in-one conversion optimization tool that offers A/B testing, heatmaps, visitor recordings, and more. It provides a user-friendly interface and supports both visual and code-based editing. Freshmarketer also offers advanced targeting options, such as geotargeting and device targeting.

Key Features:

  • All-in-one conversion optimization tool
  • A/B testing, heatmaps, visitor recordings, and more
  • User-friendly interface
  • Advanced targeting options

5. Hotjar

Hotjar is a popular analytics and feedback tool that offers features such as heatmaps, visitor recordings, and surveys. It helps you understand how your visitors interact with your website and provides insights for optimization. Hotjar also offers A/B testing functionality and supports targeting options, such as device and behavior targeting.

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Key Features:

  • Analytics and feedback tool
  • Heatmaps, visitor recordings, and surveys
  • Insights for optimization
  • A/B testing functionality
  • Targeting options

6. Convert.com

Convert.com is an A/B testing and personalization platform that offers advanced targeting options, such as audience targeting and weather targeting. It provides a user-friendly interface and supports both visual and code-based editing. Convert.com also offers integrations with various other tools, such as Google Analytics and Salesforce.

Key Features:

  • A/B testing and personalization platform
  • Advanced targeting options
  • User-friendly interface
  • Integrations with various other tools

7. AB Tasty

AB Tasty is an all-in-one optimization platform that offers A/B testing, personalization, and behavioral targeting. It provides a user-friendly interface and supports both visual and code-based editing. AB Tasty also offers integrations with various other tools, such as Google Analytics and Salesforce.

Key Features:

  • All-in-one optimization platform
  • A/B testing, personalization, and behavioral targeting
  • User-friendly interface
  • Integrations with various other tools

8. Unbounce

Unbounce is a landing page builder that offers A/B testing functionality and integrates with various other conversion optimization tools. It provides a user-friendly interface and supports both visual and code-based editing. Unbounce also offers advanced targeting options, such as geotargeting and device targeting.

Key Features:

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  • Landing page builder
  • A/B testing functionality
  • Integrations with various other conversion optimization tools
  • User-friendly interface
  • Advanced targeting options

9. Kameleoon

Kameleoon is an all-in-one conversion optimization tool that offers A/B testing, personalization, and behavioral targeting. It provides a user-friendly interface and supports both visual and code-based editing. Kameleoon also offers advanced targeting options, such as weather targeting and audience targeting.

Key Features:

  • All-in-one conversion optimization tool
  • A/B testing, personalization, and behavioral targeting
  • User-friendly interface
  • Advanced targeting options

10. Vizury

Vizury is a personalization and retargeting tool that helps you optimize your website's performance through targeted campaigns. It provides a user-friendly interface and supports both visual and code-based editing. Vizury also offers advanced targeting options, such as behavior targeting and device targeting.

Key Features:

  • Personalization and retargeting tool
  • User-friendly interface
  • Advanced targeting options
  • Both visual and code-based editing

In conclusion, while Visual Website Optimizer is a great conversion optimization tool, these ten alternatives and competitors offer similar or enhanced features and functionalities. Optimizely, Google Optimize, Crazy Egg, Freshmarketer, Hotjar, Convert.com, AB Tasty, Unbounce, Kameleoon, and Vizury provide a range of options to suit the needs of website owners in 2024. By exploring these alternatives, website owners can find the conversion optimization tool that best fits their preferences and maximizes their website's performance.