ZoomInfo is a popular sales and marketing intelligence platform that provides access to accurate and updated business contact and company information. While it offers many useful features, there are several alternatives and competitors that offer similar or even better offerings for both sales and marketing professionals. In this article, we will explore the top 10 best ZoomInfo alternatives and competitors in 2024, providing an in-depth overview of their offerings, features, and advantages.

1. DiscoverOrg

DiscoverOrg is a sales and marketing intelligence platform that provides access to accurate and updated business contact and company information, just like ZoomInfo. However, DiscoverOrg is known for its high-quality data accuracy and research-backed insights. It offers detailed account information, including organizational charts, technology stacks, and buying signals, to help sales and marketing professionals identify and engage with potential customers effectively.

Key Features:

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  • High-quality data accuracy
  • Research-backed insights
  • Detailed account information
  • Organizational charts, technology stacks, and buying signals

2. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a sales and marketing intelligence platform designed specifically for social selling on LinkedIn. It offers advanced search features and personalized lead recommendations based on audience preferences, helping sales and marketing professionals find and engage with relevant leads easily. The platform also provides insights into the decision-making process, allowing users to tailor their approach to specific prospects.

Key Features:

  • Designed for social selling on LinkedIn
  • Advanced search features
  • Personalized lead recommendations
  • Insights into the decision-making process

3. InsideView

InsideView is a sales and marketing intelligence platform that provides access to accurate and updated business contact and company information, just like ZoomInfo. What sets InsideView apart is its AI-powered data management capabilities, which ensure that the data provided is always fresh and up-to-date. It also offers features like lead scoring, account segmentation, and buyer intent insights to help sales and marketing professionals prioritize their outreach efforts.

Key Features:

  • AI-powered data management capabilities
  • Fresh and up-to-date data
  • Lead scoring, account segmentation, and buyer intent insights

4. Clearbit

Clearbit is a sales and marketing intelligence platform that provides access to accurate and updated business contact and company information, just like ZoomInfo. However, Clearbit also offers features like email verification, lead enrichment, and real-time data refresh, which can help improve the quality and accuracy of data. It also integrates with popular CRM and marketing automation tools, allowing for seamless data transfer and management.

Key Features:

  • Email verification, lead enrichment, and real-time data refresh
  • Integration with popular CRM and marketing automation tools

5. Crunchbase

Crunchbase is a business information platform that provides access to company profiles, funding rounds, and industry trends. While it does not offer direct access to business contact information, Crunchbase can be a valuable resource for sales and marketing professionals looking to gather general information about a company or industry. It also offers features like news alerts, company recommendations, and investment trends, providing a comprehensive overview of the market.

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Key Features:

  • Company profiles, funding rounds, and industry trends
  • News alerts, company recommendations, and investment trends

6. Lead411

Lead411 is a sales and marketing intelligence platform that provides access to targeted business contact and company information. It offers detailed firmographic and demographic data, including revenue, employee count, and technology usage, helping sales and marketing professionals identify and engage with potential customers effectively. It also offers features like lead recommendations, real-time alerts, and integrations with popular CRM and marketing automation tools.

Key Features:

  • Targeted business contact and company information
  • Firmographic and demographic data
  • Lead recommendations, real-time alerts, and integrations with popular CRM and marketing automation tools

7. SalesIntel

SalesIntel is a sales and marketing intelligence platform that provides access to accurate and updated business contact and company information. It offers features like data verification, lead enrichment, and custom data sourcing, ensuring that users have access to high-quality and relevant data. It also provides detailed firmographic and technographic data, helping sales and marketing professionals identify and engage with potential customers effectively.

Key Features:

  • Data verification, lead enrichment, and custom data sourcing
  • Detailed firmographic and technographic data

8. D&B Hoovers

D&B Hoovers is a sales and marketing intelligence platform that provides access to accurate and updated business contact and company information. It offers features like lead recommendations, account-based marketing tools, and industry insights, helping sales and marketing professionals identify and engage with potential customers effectively. It also integrates with popular CRM and marketing automation tools, allowing for seamless data transfer and management.

Key Features:

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  • Lead recommendations, account-based marketing tools, and industry insights
  • Integration with popular CRM and marketing automation tools

9. Apollo.io

Apollo.io is a sales and marketing intelligence platform that provides access to accurate and updated business contact and company information. It offers features like advanced search filters, lead recommendations, and custom data enrichment, ensuring that users have access to high-quality and relevant data. It also integrates with popular CRM and marketing automation tools, allowing for seamless data transfer and management.

Key Features:

  • Advanced search filters, lead recommendations, and custom data enrichment
  • Integration with popular CRM and marketing automation tools

10. UpLead

UpLead is a sales and marketing intelligence platform that provides access to targeted business contact and company information. It offers features like real-time email verification, lead enrichment, and custom data sourcing, ensuring that users have access to high-quality and relevant data. It also integrates with popular CRM and marketing automation tools, allowing for seamless data transfer and management.

Key Features:

  • Real-time email verification, lead enrichment, and custom data sourcing
  • Integration with popular CRM and marketing automation tools

In conclusion, while ZoomInfo is a popular sales and marketing intelligence platform that provides access to accurate and updated business contact and company information, there are several alternatives and competitors in the market that offer similar or even better features in 2024. Whether you prefer platforms like DiscoverOrg and InsideView, which offer high-quality data accuracy and research-backed insights, or tools like LinkedIn Sales Navigator and Clearbit, which provide advanced search features and personalized lead recommendations, there are plenty of options to choose from. When selecting a ZoomInfo alternative, consider factors such as the specific features you require, ease of use, pricing, and overall user experience. By exploring these alternatives, sales and marketing professionals can find the ideal platform that meets their specific needs and helps them succeed in 2024 and beyond.