Close is a powerful sales‑centric CRM designed for high‑velocity teams. Small businesses often look for more affordable, easier‑to‑implement, or feature‑light options. Below is a curated list of 20 alternative CRMs that cater to the needs of small‑business sales, marketing, and customer‑service teams.
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Free‑forever CRM with contact management, pipeline tracking, email integration, and a growing ecosystem of marketing and sales tools.
Highly customizable CRM with AI‑assistant Zia, multichannel communication, and tiered pricing ideal for SMBs.
Visual pipeline‑centric CRM focused on activity‑based selling, with easy drag‑and‑drop deal stages and robust reporting.
All‑in‑one CRM with built‑in phone, email, AI lead scoring, and a 360° customer view, priced for small teams.
Project‑aware CRM that blends pipeline management with post‑sale project tracking, ideal for service‑based SMBs.
Integrated sales, marketing, and service automation platform with contact scoring, web‑form capture, and telephony.
CRM built directly into Gmail, allowing small teams to manage pipelines without leaving their inbox.
Google Workspace‑native CRM that auto‑captures emails and activities, streamlining workflow for G‑suite users.
Free‑tier CRM with unlimited users, built‑in telephony, task management, and collaboration tools.
Social‑first CRM that pulls data from LinkedIn, Twitter, and email to enrich contacts and automate follow‑ups.
AI‑driven CRM that automatically logs interactions, scores leads, and offers a simple UI for small sales teams.
Modular CRM with sales pipeline, contact management, and integration to Apptivo’s full business suite.
Straightforward, low‑cost CRM focused on contact and pipeline management with a flat‑rate pricing model.
Simple, clean CRM with pipeline, task, and email integration, perfect for small teams that need minimal friction.
Easy‑to‑use CRM offering sales automation, marketing automation, and a free tier for up to 2 users.
Pipeline‑focused CRM with built‑in email tracking, reporting, and a friendly UI designed for SMBs.
Customizable work OS that can be configured as a CRM, offering visual pipelines, automations, and integration with the Monday ecosystem.
All‑in‑one sales and marketing automation platform with CRM, invoicing, and e‑commerce tools for small businesses.
Scaled‑down version of Salesforce built for small businesses, offering core CRM features with a familiar interface.
Modular ERP/CRM solution that can be tailored for small businesses needing both financials and customer management.