Business, Startups & Finance

Top 20 Alternatives to Engagio in Account Based Marketing (ABM) Software

Engagio (now part of Demandbase) is an ABM platform that helps B2B marketers orchestrate account‑centric campaigns, align sales and marketing, and measure revenue impact with playbooks, analytics, and integration across CRM and marketing automation tools. Looking for other ABM solutions? Below are 20 leading alternatives that cover intent data, account targeting, campaign execution, and measurement.

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Demandbase ABM Platform

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Comprehensive ABM suite with AI‑driven account identification, advertising, website personalization, and deep analytics.

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Terminus

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Full‑stack ABM platform offering account‑based advertising, email, web personalization, and robust reporting.

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6sense

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Predictive ABM platform that combines intent data, AI scoring, and orchestration across channels to surface buying moments.

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RollWorks (by AdRoll)

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Scalable ABM solution for B2B marketers featuring account targeting, cross‑channel advertising, and sales‑ready leads.

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Triblio

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ABM platform that unifies advertising, email, and website personalization with detailed account analytics.

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Madison Logic

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Demand‑gen focused ABM platform that delivers targeted content, ad campaigns, and lead enrichment for target accounts.

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Folloze

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Content‑centric ABM platform that helps sales and marketing deliver personalized experiences at scale.

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Uberflip

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Content experience platform that enables account‑specific content hubs, personalization, and lead capture.

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PathFactory

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AI‑powered content activation platform that personalizes the content journey for each target account.

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Bombora

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Intent‑data provider that surfaces in‑market accounts and topics to fuel ABM targeting and scoring.

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G2 Buyer Intent

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Leverages product review activity to surface intent signals, helping marketers prioritize ABM accounts.

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ZoomInfo Intent

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Combines firmographic data with real‑time intent signals to identify accounts ready to buy.

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Clearbit Reveal

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Real‑time B2B data enrichment that identifies anonymous website visitors for ABM personalization.

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Metadata.io

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ABM automation platform that creates, scales, and optimizes account‑based campaigns across paid and owned channels.

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EverString (now part of ZoomInfo)

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AI‑driven account scoring and predictive analytics tool for building high‑quality ABM target lists.

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LeadSift

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Uses AI to surface intent‑based leads from news, blogs, and social signals for ABM outreach.

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TechTarget Priority Engine

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Provides intent data and content syndication to help B2B marketers discover and engage target accounts.

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LeanData

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Account‑based routing and matching platform that streamlines lead‑to‑account assignments for ABM workflows.

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AdRoll (ABM Suite)

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Offers account‑based advertising, email, and retargeting solutions to drive B2B prospect engagement.

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B2B Marketing Labs ABM Toolkit

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A lightweight, open‑source ABM framework that integrates with existing CRM/marketing stacks for account segmentation and tracking.