Business, Startups & Finance

Top 20 Alternatives to G2 ABM in Account Based Marketing (ABM) Software

G2 ABM is a data‑driven platform that helps B2B marketers identify, engage, and convert high‑value accounts using intent signals, firmographic data, and AI‑powered insights. Looking for other ABM solutions that can deliver similar or complementary capabilities? Below are 20 leading alternatives to consider.

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Demandbase

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Comprehensive ABM suite offering account identification, advertising, web personalization, and sales‑ready insights powered by AI.

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Terminus

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Full‑stack ABM platform with targeted ads, email, web personalization, and robust analytics for account‑based campaigns.

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6sense

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Predictive ABM platform that surfaces buying intent, forecasts revenue, and orchestrates multi‑channel outreach.

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RollWorks (LinkedIn)

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ABM solution that leverages LinkedIn’s professional data for precise account targeting, advertising, and measurement.

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Madison Logic

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Demand‑generation platform focused on ABM, delivering content syndication, targeted ads, and lead enrichment.

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Triblio

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ABM platform combining account targeting, web personalization, and analytics to accelerate pipeline creation.

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Bombora

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Provides B2B intent data that can be layered into ABM strategies to prioritize accounts showing purchase signals.

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Metadata.io

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AI‑driven ABM engine that automates campaign creation, audience selection, and performance optimization.

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LeanData

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Offers account‑based routing, matching, and lead‑to‑account linking to keep ABM data clean and actionable.

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Engagio (now part of Demandbase)

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ABM platform focused on account orchestration, analytics, and sales alignment.

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ZoomInfo ABM

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Combines ZoomInfo’s extensive contact database with ABM tools for account targeting, enrichment, and outreach.

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Clearbit

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Provides real‑time firmographic and intent data that can be integrated into ABM workflows for better targeting.

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Uberflip

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Content experience platform that enables personalized content journeys for target accounts within ABM campaigns.

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Folloze

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ABM content hub that delivers personalized, interactive experiences to engage decision‑makers at target accounts.

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PathFactory

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AI‑powered content activation platform that tailors content recommendations to individual accounts.

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MadKudu

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Predictive scoring engine that helps prioritize ABM accounts based on likelihood to convert.

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Marketo Engage (Adobe)

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Marketing automation platform with robust ABM capabilities, including account scoring, nurturing, and measurement.

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HubSpot ABM

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Integrated ABM tools within HubSpot CRM for account targeting, personalized content, and pipeline reporting.

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Pardot (Salesforce)

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B2B marketing automation with ABM features such as account scoring, targeted email, and ROI tracking.

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AdRoll

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Cross‑channel advertising platform that supports account‑based display, social, and email retargeting.