Business, Startups & Finance

Top 20 Alternatives to ZoomInfo ABM in Account Based Marketing (ABM) Software

ZoomInfo ABM offers data‑driven prospecting, intent signals, and account targeting for B2B marketers. Below are 20 comparable ABM platforms that provide similar capabilities such as account scoring, multi‑channel orchestration, and analytics.

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Demandbase

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Comprehensive ABM suite with AI‑powered account identification, advertising, website personalization, and deep analytics.

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Terminus

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Full‑stack ABM platform covering account targeting, display & video ads, email outreach, and a unified reporting dashboard.

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6sense

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Predictive ABM solution that leverages intent data, predictive scoring, and automated outreach across channels.

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Engagio (Demandbase)

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Engagio’s account‑based orchestration tools now integrated into Demandbase, focusing on journey mapping and measurement.

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Bombora

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Intent‑data provider that enriches ABM programs with firm‑level interest signals and audience segmentation.

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RollWorks

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AdRoll’s ABM platform offering account targeting, advertising, website personalization, and sales‑ready lead delivery.

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Madison Logic

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ABM platform combining content syndication, account targeting, and lead nurturing with detailed performance reporting.

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Triblio

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ABM orchestration tool that unifies paid, owned, and earned media for account‑centric campaigns.

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Metadata.io

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AI‑driven ABM platform that automates account‑based paid media, testing, and optimization at scale.

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Clearbit

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Data enrichment and intent platform that powers account scoring, personalization, and lead generation for ABM.

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Leadfeeder

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Website visitor identification tool that turns anonymous traffic into actionable accounts for ABM outreach.

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Lattice (ABM) – Lattice Engines

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Predictive ABM platform delivering account scoring, intent insights, and integrated campaign execution.

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TechTarget Priority Engine

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Intent‑data and content syndication platform that helps marketers prioritize accounts based on purchase intent.

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HubSpot ABM Tools

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HubSpot’s integrated ABM features include account lists, website personalization, and reporting within its CRM.

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Marketo ABM

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Adobe’s Marketo offers ABM capabilities such as account scoring, targeted email, and cross‑channel orchestration.

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Pardot (Salesforce) ABM

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Pardot’s ABM tools provide account‑based email nurturing, scoring, and integration with Salesforce CRM.

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LeanData

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Routing and matching platform that enriches ABM pipelines with account‑based lead routing and attribution.

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EngageBay ABM

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All‑in‑one marketing automation suite with ABM features like account segmentation, personalized landing pages, and analytics.

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Meltwater ABM

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Media monitoring and intent‑data platform that feeds real‑time account insights into ABM workflows.

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Apollo.io

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Prospecting platform offering ABM‑style account targeting, enriched data, and automated outreach sequences.