HubSpot offers a powerful free tier for CRM and marketing automation, but many businesses look for other platforms that provide comparable features, different pricing structures, or unique integrations. Below is a curated list of 20 marketing‑automation‑focused tools that include a free plan or a generous forever‑free tier, making them solid alternatives to HubSpot’s free offering.
Get targeted exposure with custom position pinning and highlighted placement.
All‑in‑one email marketing and automation platform with a free plan for up to 2,000 contacts and 10,000 sends per month.
Email, SMS, and chat marketing suite; free tier provides 300 emails/day and unlimited contacts.
Simple drag‑and‑drop email builder with automation; free for up to 1,000 subscribers and 12,000 emails/month.
Automation‑rich email platform offering a free plan for up to 1,000 subscribers and unlimited emails.
Email marketing with basic automation; free tier supports up to 3,500 emails per month to 500 contacts.
Email and SMS marketing with automation workflows; free for up to 2,500 subscribers and 15,000 emails/month.
Collaborative email marketing and transactional service; free tier includes 6,000 emails/month (200/day) and unlimited contacts.
Full‑featured CRM with basic workflow automation; free for up to 3 users, unlimited leads and contacts.
Email marketing automation integrated with Zoho CRM; free plan allows 2,000 contacts and 12,000 emails per month.
CRM with built‑in email sequences and lead scoring; free tier for unlimited users, contacts, and basic automation.
All‑in‑one CRM, marketing, and service platform; free for up to 10 users, 1,000 contacts, and basic automation.
Collaboration suite with CRM, email marketing, and automation; free for unlimited users, 5,000 records, and basic campaign tools.
CRM with project management and workflow automation; free plan for 2 users, 2,500 records, and limited email templates.
Gmail‑native CRM with simple pipeline automation; free tier for personal use (unlimited contacts, limited features).
Lightweight CRM with basic email tracking and automation; free for up to 2 users and 250 contacts.
Multichannel marketing (email, SMS, web push); free plan includes 15,000 emails/month to 500 subscribers.
Creator‑focused email automation; free tier for up to 1,000 subscribers with unlimited landing pages and forms.
E‑commerce‑centric email & SMS automation; free for up to 250 contacts and 500 email sends.
Email marketing with automation and GDPR compliance; free plan supports up to 1,000 contacts and 4,000 emails per month.
Open‑source marketing automation platform you can self‑host; free core features include email campaigns, lead scoring, and multi‑channel automation.