Bombora is a widely-used intent data platform that helps B2B sales and marketing teams prioritize their efforts by providing insights into the interests and behaviors of target accounts. While Bombora is a powerful tool, there are several alternatives and competitors in 2024 that offer similar or even better features. In this article, we will explore the top 10 Bombora alternatives and competitors.

1. 6sense

6sense is an AI-powered account engagement platform that uses intent data to identify target accounts and deliver personalized experiences at scale. It provides insights into account behavior across multiple channels and offers predictive analytics to help identify the best opportunities for engagement. With its focus on account-based marketing and comprehensive data analysis, 6sense is a strong alternative to Bombora.

Key Features:

Reading more:

  • AI-powered account engagement
  • Multi-channel account behavior insights
  • Predictive analytics
  • Account-based marketing focus

2. Dun & Bradstreet

Dun & Bradstreet is a leading provider of business data and insights. It offers a wide range of data solutions, including intent data, that help businesses identify and engage with target accounts. Dun & Bradstreet's data is updated in real-time and offers rich insights into company hierarchies, financials, and industry trends. With its comprehensive data offerings and global presence, Dun & Bradstreet is a strong competitor to Bombora.

Key Features:

  • Real-time data updates
  • Comprehensive company insights
  • Global presence
  • Various data solutions

3. ZoomInfo

ZoomInfo is a B2B intelligence platform that provides a comprehensive database of companies and contacts. It offers intent data to help businesses identify target accounts and prioritize their efforts. ZoomInfo also provides features like account-based marketing, lead enrichment, and sales intelligence to help teams engage with their target accounts effectively. With its wide-ranging features and robust database, ZoomInfo is a compelling alternative to Bombora.

Key Features:

  • Comprehensive company database
  • Intent data
  • Account-based marketing
  • Lead enrichment and sales intelligence

4. TechTarget

TechTarget is a B2B technology media company that provides in-depth coverage of enterprise technology topics. It offers intent data through its Priority Engine platform, which helps businesses identify and engage with target accounts. TechTarget's content is written by industry experts and offers insights into emerging trends and technologies. With its focus on technology and comprehensive content offerings, TechTarget is a strong competitor to Bombora.

Key Features:

  • Priority Engine platform for intent data
  • In-depth coverage of enterprise technology
  • Industry expert-written content
  • Insights into emerging trends and technologies

5. DiscoverOrg

DiscoverOrg is a B2B sales and marketing intelligence platform that provides verified data on companies and contacts. It offers intent data through its OppAlerts feature, which delivers real-time notifications when a target account shows buying signals. DiscoverOrg also provides features like account-based marketing and sales intelligence to help teams engage with their target accounts effectively. With its verified data and comprehensive features, DiscoverOrg is a compelling alternative to Bombora.

Reading more:

Key Features:

  • Verified company and contact data
  • OppAlerts for real-time buying signal notifications
  • Account-based marketing
  • Sales intelligence

6. Aberdeen

Aberdeen is a B2B research and marketing services company that provides intent data through its Intent Signal platform. It uses machine learning algorithms to analyze billions of signals across a variety of channels and provide insights into account behavior. Aberdeen also offers features like account-based marketing and lead enrichment to help businesses engage with their target accounts. With its machine learning capabilities and comprehensive features, Aberdeen is a strong competitor to Bombora.

Key Features:

  • Machine learning algorithms for intent data analysis
  • Multi-channel account behavior insights
  • Account-based marketing
  • Lead enrichment

7. HG Insights

HG Insights is a market intelligence company that provides insights into technology trends and buying behavior. It offers intent data through its Technographics platform, which uses advanced analytics to identify technology adoption and buying signals. HG Insights also provides features like account-based marketing and sales intelligence to help teams engage with their target accounts effectively. With its focus on technology and comprehensive features, HG Insights is a compelling alternative to Bombora.

Key Features:

  • Technographics platform for intent data
  • Advanced analytics for technology adoption and buying signals
  • Account-based marketing
  • Sales intelligence

8. InsideView

InsideView is a B2B data and intelligence platform that provides insights into companies and contacts. It offers intent data through its Insights platform, which uses AI to identify buying signals and target accounts. InsideView also provides features like account-based marketing and sales intelligence to help businesses engage with their target accounts effectively. With its AI-powered intent data and comprehensive features, InsideView is a strong competitor to Bombora.

Key Features:

Reading more:

  • Insights platform for intent data
  • AI-powered buying signal identification and account targeting
  • Account-based marketing
  • Sales intelligence

9. Clearbit

Clearbit is a B2B data provider that offers company and contact information, as well as intent data through its Reveal platform. Reveal delivers real-time insights into account behavior and provides alerts when a target account shows buying signals. Clearbit also offers features like lead enrichment and sales intelligence to help businesses engage with their target accounts effectively. With its real-time intent data and comprehensive features, Clearbit is a compelling alternative to Bombora.

Key Features:

  • Reveal platform for intent data
  • Real-time insights into account behavior and buying signals
  • Lead enrichment
  • Sales intelligence

10. Demandbase

Demandbase is an account-based marketing platform that uses intent data to identify and engage with target accounts. It provides insights into account behavior across multiple channels and offers features like personalization and predictive analytics to help businesses engage with their target accounts effectively. With its focus on account-based marketing and comprehensive features, Demandbase is a strong competitor to Bombora.

Key Features:

  • Account-based marketing platform
  • Multi-channel account behavior insights
  • Personalization
  • Predictive analytics

In conclusion, while Bombora is a powerful intent data platform, there are several alternatives and competitors in 2024 that offer similar or even better features. Whether you're looking for a comprehensive account-based marketing solution (6sense, Demandbase), verified data (DiscoverOrg), or advanced analytics (Aberdeen, HG Insights), there is an intent data platform to suit your needs. Consider factors such as data quality, multi-channel insights, and comprehensive features when choosing an alternative to Bombora.