Braze is a leading customer engagement platform that helps businesses build meaningful relationships with their customers through personalized messaging and campaigns. While Braze offers a range of features and services, there are several alternatives and competitors in the market that provide similar or even better capabilities. In this article, we will explore the ten best Braze alternatives and competitors in 2024, giving you alternative choices for enhancing your customer engagement strategies.

1. Iterable

Iterable is a powerful customer engagement platform that enables businesses to create personalized and targeted marketing campaigns across various channels. With its robust automation capabilities, Iterable provides an excellent alternative to Braze. Its intuitive interface, advanced segmentation options, and extensive integration possibilities make it a top choice for businesses aiming to optimize their customer engagement strategies.

2. Salesforce Marketing Cloud

Salesforce Marketing Cloud is a comprehensive marketing automation platform that offers a wide range of features to drive customer engagement. With its scalable architecture and deep integration with other Salesforce products, Marketing Cloud provides a strong alternative to Braze. Its capabilities include email marketing, social media management, and personalized customer journeys, making it a preferred choice for businesses seeking a holistic approach to customer engagement.

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3. Adobe Campaign

Adobe Campaign is a robust cross-channel marketing automation platform that enables businesses to deliver personalized experiences to their customers. With its extensive targeting and segmentation capabilities, Adobe Campaign offers a competitive alternative to Braze. Its integration with other Adobe products, such as Adobe Experience Manager and Adobe Analytics, allows for seamless data management and campaign optimization.

4. HubSpot

HubSpot is an all-in-one inbound marketing and sales platform that provides a comprehensive set of tools for customer engagement. With its user-friendly interface and powerful automation features, HubSpot offers a viable alternative to Braze. Its CRM integration, content creation capabilities, and lead nurturing functionalities make it a popular choice for businesses looking to streamline their customer engagement efforts.

5. Marketo Engage

Marketo Engage is a leading marketing automation platform that helps businesses engage their customers across multiple channels. With its advanced lead management and nurturing capabilities, Marketo Engage provides an alternative to Braze. Its robust analytics and reporting features enable businesses to measure the effectiveness of their campaigns and optimize their customer engagement strategies.

6. Pardot

Pardot, a Salesforce product, is a powerful B2B marketing automation platform that enables businesses to nurture leads and engage customers effectively. With its seamless integration with Salesforce CRM, Pardot offers a strong alternative to Braze. Its features include email marketing, lead scoring, and automated drip campaigns, making it a preferred choice for B2B organizations seeking to enhance their customer engagement efforts.

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7. Sendinblue

Sendinblue is a comprehensive digital marketing platform that offers a range of tools for customer engagement, including email marketing, SMS campaigns, and marketing automation. With its user-friendly interface and affordable pricing, Sendinblue provides an attractive alternative to Braze. Its intuitive drag-and-drop editor and powerful segmentation options make it a popular choice for businesses of all sizes.

8. ActiveCampaign

ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, and CRM functionalities. With its robust automation capabilities and personalized messaging options, ActiveCampaign serves as a strong competitor to Braze. Its user-friendly interface, advanced workflows, and extensive integration possibilities make it a top choice for businesses aiming to enhance their customer engagement strategies.

9. Mailchimp

Mailchimp is a popular email marketing platform that also offers marketing automation features. With its user-friendly interface and affordable pricing plans, Mailchimp provides a simple yet effective alternative to Braze. Its drag-and-drop email builder, audience segmentation options, and A/B testing capabilities make it a preferred choice for businesses looking to improve their email marketing and customer engagement initiatives.

10. Klaviyo

Klaviyo is an email and SMS marketing automation platform specifically designed for ecommerce businesses. With its powerful segmentation and personalization features, Klaviyo offers a strong alternative to Braze. Its deep integration with ecommerce platforms, such as Shopify and Magento, allows businesses to leverage customer data effectively and create highly targeted campaigns.

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In conclusion, while Braze offers a comprehensive set of features for customer engagement, there are several alternatives and competitors available in the market. Whether you prioritize advanced automation capabilities, seamless integration with other tools, or industry-specific functionalities, these ten alternatives provide diverse choices to enhance your customer engagement strategies in 2024. Consider your business needs, budget, and specific goals to choose the best alternative that aligns with your customer engagement aspirations and helps you foster meaningful connections with your customers.