FullStory is a popular web analytics platform that offers user session replay, heatmaps, and advanced analytics to help businesses improve their website's user experience. While FullStory has been widely used by businesses to gain insights into user behavior, there are several alternatives and competitors in the market that offer similar or even better functionality and performance. In this article, we will explore the top 10 FullStory heatmaps alternatives and competitors in 2024, providing an in-depth analysis of each platform's features, pricing, and overall value to businesses.

1. Hotjar

Hotjar is a comprehensive web analytics platform that includes heatmap tracking as one of its core features. It allows businesses to visualize user behavior through click and scroll heatmaps, as well as session recordings and feedback polls. Hotjar also offers conversion funnel analysis, form analysis, and user feedback tools to help businesses optimize their website's usability and conversion rates. With its extensive feature set and user-friendly interface, Hotjar is a top alternative to FullStory for businesses seeking to gain deeper insights into user behavior.

2. Mouseflow

Mouseflow is another popular web analytics platform that provides heatmap tracking, session replay, and conversion funnel analysis. It offers a range of heatmaps, including click, move, and attention maps, to help businesses visualize user behavior on their website. Mouseflow also provides advanced filtering and segmentation options, as well as real-time analytics and A/B testing capabilities. With its emphasis on helping businesses understand user behavior and optimize their website's conversion rates, Mouseflow is a strong competitor to FullStory.

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3. Crazy Egg

Crazy Egg is a user behavior analytics platform that focuses on visualizing user behavior through heatmaps. It offers click, scroll, and overlay heatmaps, as well as session recordings and A/B testing capabilities. Crazy Egg also provides user feedback tools, such as surveys and polls, to help businesses understand why users behave the way they do on their website. With its focus on providing actionable insights into user behavior, Crazy Egg is an excellent alternative to FullStory.

4. Lucky Orange

Lucky Orange is a conversion-focused web analytics platform that offers heatmaps as one of its key features. It provides click, move, and scroll heatmaps, as well as session recordings and conversion funnel analysis. Lucky Orange also offers real-time analytics, chat support, and A/B testing capabilities. Additionally, it provides integrations with popular marketing tools, such as Google Analytics and Shopify. With its focus on helping businesses improve their website's conversion rates, Lucky Orange is a notable competitor to FullStory.

5. Contentsquare

Contentsquare is a user experience analytics platform that provides heatmaps, session replay, and advanced analytics to help businesses understand user behavior. It offers click, scroll, and attention heatmaps, as well as path analysis and conversion funnel analysis. Contentsquare also provides advanced segmentation and personalization options, as well as integrations with popular marketing tools. With its emphasis on providing a holistic view of user behavior and website performance, Contentsquare is a strong alternative to FullStory.

6. Ptengine

Ptengine is a web analytics platform that focuses on providing real-time insights into user behavior through heatmaps and session replay. It offers click, scroll, and heatmap tracking, as well as session recordings and A/B testing capabilities. Ptengine also provides conversion funnel analysis, form analysis, and user feedback tools. Additionally, it offers integrations with popular eCommerce platforms like Magento and WooCommerce. With its focus on providing real-time insights and eCommerce-specific features, Ptengine is a noteworthy competitor to FullStory.

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7. Clicktale

Clicktale is a web analytics platform that offers heatmaps, session replay, and conversion funnel analysis to help businesses understand user behavior. It provides click, move, and attention heatmaps, as well as path analysis and conversion funnel analysis. Clicktale also offers advanced segmentation and personalization options, as well as integrations with popular marketing tools. With its focus on providing a comprehensive view of user behavior and website performance, Clicktale is a compelling alternative to FullStory.

8. Inspectlet

Inspectlet is a web analytics platform that offers heatmaps, session replay, and conversion funnel analysis to help businesses optimize their website's user experience and conversion rates. It provides click, scroll, and heatmap tracking, as well as session recordings and A/B testing capabilities. Inspectlet also offers form analysis, user feedback tools, and integrations with popular marketing tools. With its focus on providing actionable insights into user behavior, Inspectlet is a strong competitor to FullStory.

9. VWO (Visual Website Optimizer)

VWO is an all-in-one optimization platform that includes heatmaps, session replay, A/B testing, and personalization tools to help businesses improve their website's conversion rates. It offers click, scroll, and heatmap tracking, as well as session recordings and conversion funnel analysis. VWO also provides advanced targeting and segmentation options, as well as integrations with popular marketing tools. Additionally, it offers a range of eCommerce-specific features. With its emphasis on providing a complete optimization solution, VWO is a noteworthy alternative to FullStory.

10. Smartlook

Smartlook is a web analytics platform that offers session replay and heatmap tracking to help businesses understand user behavior. It provides click, scroll, and heatmap tracking, as well as session recordings and conversion funnel analysis. Smartlook also offers user feedback tools, such as surveys and polls, to help businesses understand why users behave the way they do on their website. With its focus on providing actionable insights into user behavior and website performance, Smartlook is a compelling competitor to FullStory.

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In conclusion, while FullStory has been a popular choice for businesses seeking to gain insights into user behavior through heatmaps, there are several alternatives and competitors in 2024 that offer similar or even superior functionality and value. Whether you prefer the user-friendly interface of Hotjar, the conversion-focused analytics of Mouseflow, or the comprehensive optimization suite of VWO, these 10 alternatives provide a range of options to suit different business needs. Consider your specific requirements, budget, and desired features when selecting the most suitable alternative to FullStory. Embrace the world of web analytics in 2024 and find the perfect platform to optimize your website's user experience!