Mixpanel is a popular analytics platform that offers various features, including heatmaps, to help businesses understand user behavior on their websites and mobile apps. Heatmaps provide valuable insights by visually representing user interactions, such as clicks, scrolls, and mouse movements. While Mixpanel is widely used, there are several alternatives and competitors in 2024 that offer similar heatmap functionality along with other advanced features. In this article, we will explore the 10 best Mixpanel Heatmaps alternatives and competitors in 2024.

1. Hotjar

Hotjar is a comprehensive analytics and feedback platform that offers heatmaps among its many features. With its intuitive interface, Hotjar provides visual representations of user interactions, including clicks, taps, and scrolling behavior. It also offers session replay, conversion funnels, surveys, and more, making it a powerful alternative to Mixpanel Heatmaps.

2. Crazy Egg

Crazy Egg is a popular heatmap and A/B testing tool that helps businesses optimize their websites for higher conversions. Its heatmaps reveal where users click, scroll, and pay attention on webpages, providing valuable insights for improving user experience. Crazy Egg also offers other features like session recordings, scroll maps, and overlay reports.

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3. Lucky Orange

Lucky Orange is an all-in-one conversion optimization suite that includes heatmap functionality. Its heatmaps display click, movement, and scrolling behavior of website visitors. Additionally, Lucky Orange provides session recordings, live chat, form analytics, and other useful features to help businesses understand and improve user engagement.

4. Clicktale

Clicktale is a customer experience analytics platform that offers advanced heatmap features. Its heatmaps visualize user interactions, including clicks, hovers, and scrolls. Clicktale also provides session replays, conversion analytics, form analytics, and other behavioral insights to enhance user experience.

5. Mouseflow

Mouseflow is a comprehensive analytics tool that includes heatmap functionality. Its heatmaps show clicks, scrolls, and mouse movements, allowing businesses to identify user engagement patterns. Mouseflow also offers session replay, funnels, form analytics, and feedback tools to help optimize website performance.

6. Ptengine

Ptengine is a user-friendly analytics and heatmap tool that provides insights into user behavior on websites and mobile apps. Its heatmaps track clicks, taps, scrolls, and mouse movements, helping businesses visualize user interactions. Ptengine also offers session replay, conversion funnels, A/B testing, and personalization features.

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7. FullStory

FullStory is a digital experience platform that offers session replay, heatmaps, and other powerful features to enhance user understanding. Its heatmaps capture clicks, scrolls, and mouse movements, enabling businesses to identify areas of interest or potential issues. FullStory also provides funnel analysis, search analytics, and error tracking capabilities.

8. VWO (Visual Website Optimizer)

VWO is an all-in-one platform for conversion rate optimization that includes heatmap functionality. Its heatmaps display click, tap, and scroll behavior, giving businesses insights into user engagement. VWO also offers A/B testing, session recordings, surveys, and other tools to improve website performance.

9. Smartlook

Smartlook is a qualitative analytics tool that offers session replay and heatmaps to understand user behavior. Its heatmaps provide visual representations of clicks, scrolls, and mouse movements, allowing businesses to uncover usability issues and optimize user experience. Smartlook also offers conversion funnels, event tracking, and retroactive analytics.

10. Contentsquare

Contentsquare is an experience analytics platform that provides advanced heatmap features. Its heatmaps visualize user interactions, allowing businesses to identify areas of interest, friction points, and conversion opportunities. Contentsquare also offers session replays, form analytics, journey mapping, and other powerful features.

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In conclusion, while Mixpanel Heatmaps is a popular choice for analyzing user behavior, there are several alternatives and competitors in 2024 that offer similar or even more advanced heatmap functionality. Hotjar, Crazy Egg, Lucky Orange, Clicktale, Mouseflow, Ptengine, FullStory, VWO, Smartlook, and Contentsquare are some of the best Mixpanel Heatmap alternatives and competitors to consider. Each platform offers unique features, usability, and pricing models, allowing businesses to find the one that best suits their analytics needs in optimizing user experience and driving conversions.