Business, Startups & Finance

Top 20 Alternatives to Act-On in Lead Management Software

Act-On is a robust marketing automation platform that helps businesses capture, nurture, and convert leads through email, landing pages, and multi‑channel campaigns. Looking for other lead‑management solutions? Below are 20 top alternatives you can evaluate.

ID: 7028
Items: 20
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HubSpot Marketing Hub

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All‑in‑one inbound marketing suite with lead capture forms, email automation, lead scoring, and deep CRM integration.

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Marketo Engage (Adobe)

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Enterprise‑grade automation with advanced lead nurturing, scoring, and AI‑driven predictive analytics.

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Pardot (Salesforce)

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B2B marketing automation built on Salesforce, offering lead generation, scoring, and seamless sales handoff.

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SharpSpring

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Cost‑effective automation platform with dynamic lead scoring, email workflows, and integrated CRM.

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ActiveCampaign

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Combines email marketing, automation, and a lightweight CRM with robust lead nurturing and split testing.

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Mailchimp Marketing Platform

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Popular email service that now includes automation, landing pages, and basic lead scoring for SMBs.

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GetResponse

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All‑in‑one platform offering email automation, webinars, landing pages, and lead scoring.

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Zoho CRM Plus

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Integrated CRM with marketing automation, lead nurturing, web forms, and AI‑driven insights.

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Keap (Infusionsoft)

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Small‑business focused automation with lead capture, follow‑up sequences, and e‑commerce integration.

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Oracle Eloqua

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Enterprise marketing automation with sophisticated lead management, scoring, and account‑based marketing tools.

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Sendinblue

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Email and SMS marketing platform with automation workflows, lead capture forms, and basic scoring.

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Autopilot

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Visual journey builder for multi‑channel lead nurturing, with integrations to most CRMs and analytics.

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Ontraport

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Business automation suite that combines CRM, email marketing, and lead scoring for service‑based firms.

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Mautic (Open Source)

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Free, self‑hosted marketing automation with lead tracking, scoring, and multi‑channel campaigns.

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LeadSquared

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Lead capture, nurturing, and scoring platform geared toward education, finance, and real‑estate sectors.

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Freshworks CRM (formerly Freshmarketer)

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Unified CRM and marketing automation with lead scoring, email workflows, and AI‑based insights.

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Agile CRM

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All‑in‑one CRM with marketing automation, lead scoring, web tracking, and telephony integration.

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Drip

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E‑commerce focused automation platform offering behavior‑based email flows, lead tagging, and segmentation.

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Klaviyo

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Data‑driven email and SMS automation for online retailers, with powerful segmentation and predictive analytics.

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ConvertKit

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Creator‑centric automation with visual funnels, tagging, and simple lead scoring for content creators.