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Top 20 Alternatives to Marketo Engage ABM in Account Based Marketing (ABM) Software

Marketo Engage is a powerful ABM solution that combines lead nurturing, email automation, and analytics. Below is a curated list of 20 alternative ABM platforms that offer comparable features such as account targeting, intent data, multi‑channel orchestration, and ROI reporting.

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HubSpot ABM Hub

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All‑in‑one inbound marketing suite with dedicated ABM tools—account targeting, personalized ads, and revenue reporting—all integrated with CRM.

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Terminus

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Comprehensive ABM platform offering account‑based advertising, email, web personalization, and robust analytics for B2B marketers.

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Demandbase

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AI‑driven ABM solution that unifies account identification, intent data, advertising, and sales enablement in one platform.

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6sense

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Predictive ABM platform leveraging AI and intent signals to surface buying intent, prioritize accounts, and orchestrate campaigns.

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RollWorks (by AdRoll)

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Scalable ABM suite with account targeting, cross‑channel advertising, and detailed performance dashboards.

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Madison Logic

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ABM platform focused on account‑based advertising, content syndication, and lead‑to‑account matching.

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Triblio

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Unified ABM platform that combines advertising, web personalization, and analytics to drive account engagement.

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Engagio (now part of Demandbase)

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Account‑centric marketing automation with deep analytics, playbooks, and sales alignment tools.

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Bombora

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Intent‑data provider that integrates with ABM platforms to surface in‑market accounts and topics.

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ZoomInfo (ABM Suite)

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Comprehensive B2B data platform offering account enrichment, intent signals, and ABM campaign orchestration.

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LeanData

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Account‑based routing and matching solution that ensures leads are correctly assigned to the right accounts.

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Metadata.io

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ABM automation platform that uses AI to generate, test, and optimize paid media campaigns at the account level.

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AdRoll

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Cross‑channel advertising platform with ABM capabilities for retargeting and prospecting high‑value accounts.

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SharpSpring

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Marketing automation suite with built‑in ABM features such as account scoring, personalized landing pages, and multi‑channel outreach.

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Pardot (Salesforce)

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B2B marketing automation with ABM tools for account scoring, nurturing, and integration with Salesforce CRM.

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ActiveCampaign

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All‑in‑one marketing platform offering ABM workflows, predictive sending, and deep CRM integration.

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Freshmarketer (Freshworks)

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ABM‑focused marketing automation with account‑based email, web personalization, and funnel analytics.

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Salesforce ABM (Sales Cloud & Marketing Cloud)

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Enterprise‑grade ABM capabilities built on the Salesforce ecosystem—account insights, journey builder, and AI‑driven recommendations.

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Oracle Eloqua

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Robust B2B marketing automation platform with ABM modules for account targeting, scoring, and multi‑channel orchestration.

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Clari ABM

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Revenue‑operations platform that adds ABM insights to forecasting, pipeline management, and account health monitoring.