Business, Startups & Finance

Top 20 Alternatives to Adobe Experience Cloud ABM in Account Based Marketing (ABM) Software

Adobe Experience Cloud ABM offers a suite of tools for targeting, engaging, and measuring high‑value accounts. Below are 20 comparable ABM platforms that provide robust account‑based capabilities, data enrichment, intent signals, and cross‑channel orchestration.

ID: 11921
Items: 20
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HubSpot ABM Hub

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Integrated ABM tools within HubSpot CRM—account targeting, personalized ads, website personalization, and reporting—all in one platform.

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Terminus

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Full‑stack ABM platform delivering account‑based advertising, email, web personalization, and analytics with a strong focus on ROI.

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Demandbase

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AI‑driven ABM solution offering account identification, intent data, advertising, website personalization, and sales‑marketing alignment.

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6sense

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Predictive ABM platform that combines intent data, predictive analytics, and orchestration across channels to surface buying intent.

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RollWorks (by AdRoll)

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ABM platform with account targeting, advertising, email outreach, and a unified dashboard for measuring account engagement.

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Madison Logic

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Demand‑generation platform focused on ABM—content syndication, account‑based advertising, and lead‑to‑account matching.

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Triblio

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ABM orchestration suite that unifies advertising, email, web personalization, and analytics for B2B marketers.

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Bombora

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Intent‑data provider that integrates with ABM platforms to surface in‑market accounts and topics.

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LeanData

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Account‑based routing and matching solution that ensures leads are correctly assigned to the right accounts and reps.

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ZoomInfo ABM

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Comprehensive B2B data platform offering firmographic, technographic, and intent data to power ABM campaigns.

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Metadata.io

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ABM automation engine that creates, tests, and optimizes paid media campaigns across Google, LinkedIn, and more.

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Freshworks CRM (formerly Freshsales) – ABM

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CRM with built‑in ABM features—account scoring, personalized outreach, and integrated phone/email tracking.

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Salesforce Pardot

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B2B marketing automation platform that adds ABM capabilities such as account scoring, personalized journeys, and ROI reporting.

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Marketo Engage

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Adobe‑owned marketing automation with ABM tools for account targeting, engagement scoring, and multi‑channel orchestration.

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Oracle Eloqua

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Enterprise marketing automation platform offering ABM capabilities—account segmentation, personalized content, and analytics.

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Act-On

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Marketing automation solution with ABM modules for account scoring, targeted email, and performance dashboards.

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SharpSpring

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All‑in‑one marketing automation with ABM features such as account tagging, dynamic content, and lead‑to‑account matching.

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Leadfeeder

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Website visitor identification tool that surfaces anonymous companies, enabling ABM teams to target them with outreach.

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Engagio (now part of Demandbase)

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ABM platform focused on account insights, orchestration, and measurement; fully integrated into Demandbase’s suite.

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Lattice (ABM add‑on via integrations)

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While primarily a performance management tool, Lattice integrates with ABM platforms to align sales‑marketing goals around target accounts.