Liveramp IdentityLink is a powerful cross-device identity resolution platform that helps businesses connect customer data across different channels and devices. It offers features like deterministic matching, data onboarding, and people-based targeting. However, as technology continues to evolve, there are now several alternative options available in 2024 that offer similar or even better features than Liveramp IdentityLink. In this article, we will explore the 10 best Liveramp IdentityLink alternatives and competitors in 2024.

1. LiveIntent

LiveIntent is a leading platform for people-based marketing that provides real-time identity resolution and targeting capabilities. It allows marketers to reach their target audience across various channels, including email, display, and mobile. LiveIntent offers features like deterministic matching, personalized messaging, and dynamic creative optimization. With its focus on people-based marketing and real-time targeting capabilities, LiveIntent is a top competitor to Liveramp IdentityLink.

2. Neustar

Neustar is a comprehensive identity resolution platform that connects customer data across different channels and devices. It offers features like real-time identity validation, data management, and audience segmentation. Neustar also provides advanced analytics and reporting capabilities. With its emphasis on identity validation and data management, Neustar is a strong alternative to Liveramp IdentityLink's identity resolution features.

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3. Experian

Experian is a global information services company that offers a wide range of data-driven marketing solutions, including identity resolution. Its identity resolution platform provides features like data enrichment, real-time segmentation, and audience activation. Experian also offers advanced data analytics and modeling capabilities. With its extensive data-driven marketing expertise and advanced identity resolution features, Experian is a top competitor to Liveramp IdentityLink.

4. Lotame

Lotame is a data management platform (DMP) that offers sophisticated audience targeting and data management capabilities. It allows businesses to collect, analyze, and activate customer data across different channels and devices. Lotame provides features like cross-device matching, audience segmentation, and custom audience creation. With its focus on data management and audience targeting, Lotame is a strong alternative to Liveramp IdentityLink's data onboarding and people-based targeting features.

5. Signal

Signal is a customer identity resolution platform that helps businesses connect customer data across different channels and devices. It offers features like real-time identity matching, cross-device linking, and audience segmentation. Signal also provides advanced analytics and reporting capabilities. With its emphasis on real-time identity matching and cross-device linking, Signal is a top competitor to Liveramp IdentityLink.

6. Conversant

Conversant is a digital marketing platform that provides personalized advertising and customer engagement solutions. Its identity resolution platform offers features like cross-device matching, real-time segmentation, and personalized messaging. Conversant also provides advanced analytics and reporting capabilities. With its focus on personalized advertising and customer engagement, Conversant is a strong alternative to Liveramp IdentityLink's people-based targeting features.

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7. Adstra

Adstra is a customer data platform (CDP) that helps businesses collect, unify, and activate customer data across different channels and devices. Its identity resolution platform provides features like real-time matching, audience segmentation, and cross-channel activation. Adstra also offers advanced data analytics and modeling capabilities. With its emphasis on data unification and cross-channel activation, Adstra is a top competitor to Liveramp IdentityLink.

8. Tapad

Tapad is a cross-device identity resolution platform that helps businesses connect customer data across different devices and channels. It offers features like deterministic matching, cross-device linking, and audience segmentation. Tapad also provides advanced analytics and reporting capabilities. With its focus on cross-device identity resolution, Tapad is a strong alternative to Liveramp IdentityLink's cross-device matching features.

9. Zeotap

Zeotap is a customer intelligence platform that provides advanced data analytics and identity resolution capabilities. It allows businesses to collect, analyze, and activate customer data across different channels and devices. Zeotap offers features like deterministic matching, real-time segmentation, and audience activation. With its emphasis on customer intelligence and real-time activation, Zeotap is a top competitor to Liveramp IdentityLink.

10. Infutor

Infutor is a data-driven marketing solutions provider that offers identity resolution and data enrichment capabilities. Its identity resolution platform provides features like deterministic matching, data hygiene, and audience segmentation. Infutor also offers advanced data analytics and reporting capabilities. With its focus on data enrichment and identity resolution, Infutor is a strong alternative to Liveramp IdentityLink's identity resolution and data onboarding features.

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In conclusion, while Liveramp IdentityLink has been a popular choice for many businesses looking for cross-device identity resolution and people-based targeting, there are now several impressive alternatives and competitors available in 2024. Whether you prioritize features like people-based marketing, real-time identity validation, data management, audience targeting, or cross-device matching, there is a platform on this list that suits your needs. LiveIntent, Neustar, Experian, Lotame, Signal, Conversant, Adstra, Tapad, Zeotap, and Infutor all offer unique features and cater to different requirements. By exploring these alternatives, businesses can find the best platform that enhances their marketing efforts, improves their audience targeting, and ultimately drives better business outcomes in 2024.