Tapad is a well-known cross-device marketing and advertising company that specializes in providing personalized digital marketing solutions. While Tapad offers unique services, there are several alternatives and competitors in the market that provide similar or even better solutions for targeting and engaging customers across multiple devices. In this article, we will explore the ten best Tapad alternatives and competitors in 2024.

LiveRamp

LiveRamp is a leading data connectivity platform that enables businesses to securely connect their customer data across various marketing channels and devices. It offers identity resolution, data onboarding, and audience activation solutions. LiveRamp's extensive data network and advanced technology make it an excellent alternative to Tapad for reaching and engaging target audiences effectively.

Neustar

Neustar is a trusted provider of identity resolution and marketing intelligence solutions. It helps businesses connect customer identities across different devices and platforms, enabling more accurate targeting and personalized marketing campaigns. Neustar's robust data infrastructure and analytics capabilities make it a strong competitor to Tapad in the cross-device marketing space.

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Lotame

Lotame is a data management platform that allows businesses to collect, organize, and activate audience data for targeted advertising. It offers cross-device targeting capabilities, audience segmentation tools, and real-time analytics. Lotame's focus on data quality and audience insights makes it a valuable alternative to Tapad for advertisers looking to enhance their cross-device marketing strategies.

Crosswise

Crosswise, now part of Oracle Data Cloud, provides cross-device identification and audience targeting solutions. It helps marketers understand customer behavior across different devices and deliver personalized experiences. Crosswise's integration with Oracle's extensive data ecosystem and marketing technology stack makes it a compelling alternative to Tapad for businesses seeking comprehensive cross-device marketing solutions.

Drawbridge

Drawbridge is a leading cross-device identity management platform that helps marketers reach and engage consumers across multiple devices. It offers machine learning-powered audience insights, real-time targeting, and measurement solutions. Drawbridge's sophisticated technology and deep understanding of consumer behavior make it a strong competitor to Tapad in the cross-device marketing landscape.

Zeotap

Zeotap is a customer data platform that enables businesses to centralize and activate their customer data for personalized marketing campaigns. It provides identity resolution, data enrichment, and audience segmentation capabilities. Zeotap's focus on privacy compliance and data quality makes it an attractive alternative to Tapad for businesses looking to leverage customer data effectively in their cross-device marketing efforts.

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Adbrain

Adbrain is a cross-device data intelligence company that offers identity mapping and audience analytics solutions. It helps marketers gain insights into customer journeys across devices and channels. Adbrain's advanced machine learning algorithms and data visualization tools make it a valuable competitor to Tapad for businesses seeking actionable cross-device marketing insights.

Screen6

Screen6 is a provider of cross-device identity management and audience insights solutions. It helps marketers measure and optimize their cross-device advertising campaigns with accurate audience data. Screen6's advanced algorithmic matching and real-time synchronization capabilities make it a strong alternative to Tapad for businesses looking to maximize their cross-device marketing ROI.

Signal

Signal is a customer data platform that enables businesses to collect, unify, and activate their customer data for personalized marketing experiences. It offers cross-device identity resolution, audience segmentation, and real-time targeting capabilities. Signal's robust integrations with leading marketing technology platforms make it a compelling competitor to Tapad for businesses seeking seamless cross-device marketing solutions.

AdRoll

AdRoll is a growth marketing platform that provides cross-device retargeting, audience segmentation, and performance measurement solutions. It helps businesses reach and engage customers across multiple devices and channels. AdRoll's intuitive interface and comprehensive feature set make it a viable alternative to Tapad for businesses looking to drive conversions and revenue through cross-device marketing campaigns.

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In conclusion, while Tapad is a well-established player in the cross-device marketing space, there are several alternatives and competitors in the market that provide similar or even better solutions for targeting and engaging customers across multiple devices. LiveRamp, Neustar, Lotame, Crosswise (now Oracle Data Cloud), Drawbridge, Zeotap, Adbrain, Screen6, Signal, and AdRoll are reputable companies that offer innovative cross-device marketing solutions, including identity resolution, audience insights, and real-time targeting capabilities. By exploring these alternatives, businesses can find the right cross-device marketing partner that meets their specific needs and helps them drive success in 2024.